{"id":238523,"date":"2025-07-16T20:04:22","date_gmt":"2025-07-16T20:04:22","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=238523"},"modified":"2025-07-16T20:04:22","modified_gmt":"2025-07-16T20:04:22","slug":"ultima-ora-fratii-paval-proprietarii-dedeman-cumpara-prin-paval-holding-praktiker-hellas-o-retea-de-magazine-de-bricolaj-cu-700-de-angajati-din-grecia-pentru-mai-bine-de-130-mil-euro-presa-loca-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=238523","title":{"rendered":"ULTIM\u0102 OR\u0102: Fra\u0163ii Pav\u0103l, proprietarii Dedeman, cump\u0103r\u0103 prin Pav\u0103l Holding Praktiker Hellas, o re\u0163ea de magazine de bricolaj cu 700 de angaja\u0163i din Grecia, pentru mai bine de 130 mil. euro. Presa local\u0103: Este posibil ca brandul Dedeman s\u0103 intre pe pia\u0163a din Grecia"},"content":{"rendered":"<p>\nPaval Holding, vehiculului de investi\u0163ii al fra\u0163ilor Adrian \u015fi Drago\u015f Pav\u0103l de la Dedeman, va cump\u0103ra&nbsp;lan\u0163ul de magazine grecesc Praktiker Hellas \u015fi&nbsp;va achizi\u0163iona firma \u015fi propriet\u0103\u0163ile comerciale aferente \u2013 de\u0163inute de Eurobank \u2013 pentru o sum\u0103 ce dep\u0103\u015fe\u015fte 130 de milioane de euro, <a href=\"https:\/\/www.fortunegreece.com\/article\/i-praktiker-allazei-xeria-roumaniki-apovasi-sto-diy\/\" target=\"_blank\">relateaz\u0103 presa din Grecia<\/a>.&nbsp;<\/p>\n<p>\nPaval Holding este compania-mam\u0103 a Dedeman, cel mai mare grup de bricolaj din Rom\u00e2nia \u015fi din Balcani, cu o cifr\u0103 de afaceri ce dep\u0103\u015fe\u015fte 2,5 miliarde de euro \u015fi peste 50 de hipermarketuri. De\u015fi a intrat t\u00e2rziu \u00een cursa pentru achizi\u0163ia Praktiker Hellas, a reu\u015fit s\u0103 dep\u0103\u015feasc\u0103 ofertele unor gigan\u0163i precum Leroy Merlin (grupul Adeo) \u015fi Videolux Holding din Bulgaria (Technopolis), depun\u00e2nd cea mai competitiv\u0103 propunere.<\/p>\n<p>\nAceast\u0103 achizi\u0163ie plaseaz\u0103 Paval \u00een centrul pie\u0163ei grece\u015fti de bricolaj, estimat\u0103 la peste 1,2 miliarde de euro anual, o pia\u0163\u0103 aflat\u0103 \u00een redresare \u015fi sus\u0163inut\u0103 structural prin programe de modernizare a locuin\u0163elor (\u201eExoikonomo\u201d), dezvoltarea Airbnb \u015fi proiectele din turism. Consumatorii greci sunt din ce \u00een ce mai familiariza\u0163i cu abord\u0103rile axate pe eficien\u0163\u0103 \u015fi pre\u0163.<\/p>\n<p>\nPraktiker de\u0163ine 16 magazine, are peste 700 de angaja\u0163i \u015fi se bucur\u0103 de un brand puternic \u015fi recunoscut. Potrivit unor surse din industrie, urm\u0103toarea etap\u0103 va include reinvesti\u0163ii \u00een re\u0163eaua de magazine, transformare digital\u0103 \u015fi, posibil, un rebranding sau chiar introducerea numelui Dedeman pe pia\u0163a din Grecia.<\/p>\n<p>\nPentru pia\u0163\u0103, intrarea unui juc\u0103tor regional cu autonomie financiar\u0103 \u015fi o cre\u015ftere organic\u0103 puternic\u0103 schimb\u0103 regulile jocului. Leroy Merlin, care are aproximativ 8 magazine \u00een Grecia, JYSK \u2013 aflat \u00eentr-o expansiune agresiv\u0103 \u2013 \u015fi IKEA sunt nevoite s\u0103-\u015fi reevalueze pozi\u0163ia \u00een fa\u0163a unui competitor care nu opereaz\u0103 dup\u0103 o \u201ementalitate occidental\u0103\u201d.<\/p>\n<p>\nPia\u0163a greceasc\u0103 s-a dovedit a fi dificil\u0103 pentru lan\u0163urile interna\u0163ionale din domeniu, un exemplu fiind chiar Praktiker, care a intrat \u00een faliment \u00een 2013. Totu\u015fi, \u00een prezent, cu o nou\u0103 echilibrare a valorilor imobiliare, un consumator matur \u015fi o orientare clar\u0103 spre \u201evaloare pentru bani\u201d, pia\u0163a DIY din Grecia reapare pe harta de interes european \u2013 iar de data aceasta, rom\u00e2nii au ajuns primii.<\/p>\n<p>\nPav\u0103l Holding a \u00eenregistrat \u00een 2023 un profit net de 2,3 mld. lei, \u00een urcare cu 52% fa\u0163\u0103 de anul precedent, \u00een timp ce veniturile au urcat cu 36% la 2,33 mld. lei.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paval Holding, vehiculului de investi\u0163ii al fra\u0163ilor Adrian \u015fi Drago\u015f Pav\u0103l de la Dedeman, va cump\u0103ra&nbsp;lan\u0163ul de magazine grecesc Praktiker Hellas \u015fi&nbsp;va achizi\u0163iona firma \u015fi propriet\u0103\u0163ile comerciale aferente \u2013 de\u0163inute de Eurobank \u2013 pentru o sum\u0103 ce dep\u0103\u015fe\u015fte 130 de milioane de euro, relateaz\u0103 presa din Grecia.&nbsp; Paval Holding este compania-mam\u0103 a Dedeman, cel mai [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[387,60],"class_list":["post-238523","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-magazine","tag-piata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238523"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238523\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}