\nPia\u0163a de whisky din Rom\u00e2nia a \u00eenregistrat o evolu\u0163ie stabil\u0103 \u00een ultimii ani, alimentat\u0103 de cre\u015fterea interesului pentru b\u0103uturile premium \u015fi super-premium, \u015fi popularizarea culturii cocktailurilor, spune Alexandru Frangopol, Director General PPD Global Rom\u00e2nia, cel mai mare importator de b\u0103uturi spirtoase.<\/p>\n
\n\u201eCeea ce am remarcat este o schimbare \u00een preferin\u0163ele consumatorilor dinspre savurarea whiskyului \u201eneat\u201c (simplu) c\u0103tre cocktailuri \u015fi mixuri complexe pe baz\u0103 de whisky, pe m\u0103sur\u0103 ce aceast\u0103 categorie \u015fi-a extins audien\u0163a cu un segment demografic mai larg, incluz\u00e2nd aici femei \u015fi consumatori tineri\u201c, a declarat executivul. Practic, noua genera\u0163ie pune um\u0103rul la cre\u015fterea pie\u0163ei de whisky consum\u00e2nd \u00een special cocktailuri \u015fI mixuri pe baz\u0103 de whisky, o categorie unde tot mai mul\u0163i juc\u0103tori \u015fi-au f\u0103cut sim\u0163it\u0103 prezen\u0163a. De altfel, PPD a lansat pe pia\u0163a local\u0103 whisky-ul Johnnie Walker Black Ruby, care este un whisky sco\u0163ian blended (amestecat). PPD Global Rom\u00e2nia are \u00een portofoliu branduri precum J&B, Johnnie Walker, Campari, Zacapa sau Tanqueray.<\/p>\n
\nPia\u0163a de whisky ajunge anual la 6-7 milion de litri, conform ultimelor date. \u00cen contextul \u00een care pia\u0163a cre\u015fte \u015fi datorit\u0103 faptului c\u0103 peste tot \u00een lume cocktailurile devin mai populare, tot mai mul\u0163i antreprenori mizeaz\u0103 pe acest segment de pia\u0163\u0103. Recent, Pernod Ricard a lansat pe pia\u0163a rom\u00e2neasc\u0103 Skrewball Peanut Butter Whiskey, un sortiment de whiskey care este practic o combina\u0163ie de whisky \u015fi unt de arahide. Practic, Pernod Ricard mizeaz\u0103 cu aceast\u0103 b\u0103utur\u0103 \u015fi pe cei care nu consum\u0103 \u00een mod normal whisky.<\/p>\n
\nDe asemenea, Alexandrion Group, cel mai mare produc\u0103tor local de b\u0103uturi spirtoase, a lansat brandului Carpathian Single Malt, primul whisky single malt produs 100% \u00een Rom\u00e2nia. Astfel, a devenit primul produc\u0103tor cu capital autohton care \u00eencepe produc\u0163ia de whisky single malt.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Pia\u0163a de whisky din Rom\u00e2nia a \u00eenregistrat o evolu\u0163ie stabil\u0103 \u00een ultimii ani, alimentat\u0103 de cre\u015fterea interesului pentru b\u0103uturile premium \u015fi super-premium, \u015fi popularizarea culturii cocktailurilor, spune Alexandru Frangopol, Director General PPD Global Rom\u00e2nia, cel mai mare importator de b\u0103uturi spirtoase.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[60839,17610,13039,7386,5238,54762,12752,60840,297,7763],"class_list":["post-238516","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alexandru-frangopol","tag-bautura","tag-bauturi-spirtoase","tag-branduri","tag-consumatori","tag-gen-z","tag-jucatori","tag-ppd-global-romania","tag-producator","tag-whisky"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238516"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238516\/revisions"}],"predecessor-version":[{"id":238517,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238516\/revisions\/238517"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}