\nBergenbier, parte a grupului Molson Coors Beverage Company \u015fi unul dintre principalii produc\u0103tori de bere din Rom\u00e2nia, a \u00eencheiat 2024 cu o cifr\u0103 de afaceri de aproape 1 miliard de lei, \u00een cre\u015ftere cu 10% fa\u0163\u0103 de anul anterior.<\/p>\n
\n\u201e2024 a fost, f\u0103r\u0103 \u00eendoial\u0103, un an dificil, iar pia\u0163a berii din Rom\u00e2nia nu a fost ocolit\u0103 de provoc\u0103ri. \u00centr-un context social \u015fi economic complicat, ne-am consolidat pozi\u0163ia datorit\u0103 unei abord\u0103ri coerente, axate pe extinderea portofoliului de branduri \u015fi pe \u00eent\u0103rirea parteneriatelor comerciale. Este al patrulea an consecutiv de cre\u015ftere double-digit a cifrei de afaceri, o validare c\u0103 strategia noastr\u0103 func\u0163ioneaz\u0103 \u00eentr-un mod sustenabil\u201d, spune Mihai Voicu, director general al Bergenbier S.A.<\/p>\n
\n\u00cen ultimii cinci ani, compania a desf\u0103\u015furat un proces de extindere \u015fi diversificare a portofoliului, concentr\u00e2ndu-se pe segmentele core, premium \u015fi f\u0103r\u0103 alcool.<\/p>\n
\n\u201e\u00cen ciuda incertitudinilor macroeconomice care au complicat planificarea financiar\u0103, ne-am atins obiectivele \u015fi am \u00eenregistrat o contribu\u0163ie fiscal\u0103 semnificativ\u0103, de peste 282 de milioane de lei, \u00een cre\u015ftere cu 14% fa\u0163\u0103 de 2023. Strategia noastr\u0103, validat\u0103 de o cre\u015ftere cu peste 53% a cifrei de afaceri din 2020 p\u00e2n\u0103 \u00een prezent, demonstreaz\u0103 c\u0103 Bergenbier S.A. poate livra performan\u0163\u0103 chiar \u015fi \u00een contexte volatile\u201d, a completat Oana Popa, director financiar.<\/p>\n
\nPotrivit datelor Berarii Rom\u00e2niei, care reprezint\u0103 90% din pia\u0163a local\u0103 de profil, v\u00e2nz\u0103rile produc\u0103torilor de bere s-au situat anul trecut la 15 milioane de litri, la acela\u015fi nivel cu cel din anul anterior, dup\u0103 trei ani de sc\u0103deri succesive,<\/p>\n
\nLivr\u0103rile de bere f\u0103r\u0103 alcool au crescut \u00een 2024,cu 15% fa\u0163\u0103 de 2023. Acest segment a dep\u0103\u015fit astfel, pentru prima dat\u0103, o cot\u0103 de pia\u0163\u0103 de 6%. \u00cen aceast\u0103 categorie, livr\u0103rile de mixuri de bere \u015fi beri cu arome au crescut cu 21% fa\u0163\u0103 de anul anterior.<\/p>\n
\nPentru anul \u00een curs, Bergenbier r\u0103m\u00e2ne prudent\u0103 \u00een ceea ce prive\u015fte perspectivele de cre\u015ftere. Instabilitatea fiscal\u0103, m\u0103surile economice restrictive \u015fi sc\u0103derea puterii de cump\u0103rare pot afecta negativ evolu\u0163ia \u00eentregului sector.<\/p>\n
\n\u201eDe\u015fi avem o baz\u0103 solid\u0103 \u2013 sus\u0163inut\u0103 de lans\u0103ri precum Madr\u00ed Excepcional, investi\u0163ii continue \u00een fabrica din Ploie\u015fti \u015fi \u00een echipele noastre \u2013 ne confrunt\u0103m cu cre\u015fteri de taxe, iar acciza la bere se va majora cu 10% de la 1 august. \u00centregul context ne oblig\u0103 s\u0103 fim reticen\u0163i \u00een privin\u0163a noilor investi\u0163ii \u015fi rezerva\u0163i \u00een ceea ce prive\u015fte cre\u015fterea pie\u0163ei \u00een 2025. Vom continua planurile strategice pentru anul \u00een curs, con\u015ftien\u0163i c\u0103 optimizarea resurselor \u015fi capacitatea de adaptare vor fi esen\u0163iale \u00een perioada urm\u0103toare\u201d, a concluzionat Mihai Voicu.<\/p>\n
\nPortofoliul Bergenbier cuprinde m\u0103rci care acoper\u0103 toate segmentele pie\u0163ei. Pe l\u00e2ng\u0103 berile produse la Ploie\u015fti \u2013 Bergenbier, Caraiman, Madr\u00ed Excepcional, Fresh, Staropramen, Staropramen Unfiltered, Stella Artois, Beck\u2019s, Noroc, L\u00f6wenbr\u00e4u \u2013 compania import\u0103 \u015fi distribuie \u00een exclusivitate berile de aba\u0163ie belgiene Leffe \u015fi Hoegaarden, berea american\u0103 Miller Genuine Draft, berea mexican\u0103 Corona, precum \u015fi berea alb\u0103 german\u0103 nefiltrat\u0103 Frazinskaner. De asemenea, compania are \u00een portofoliu \u015fi variantele 0.0% alcool pentru Stella Artois \u015fi Staropramen.<\/p>\n
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Bergenbier, parte a grupului Molson Coors Beverage Company \u015fi unul dintre principalii produc\u0103tori de bere din Rom\u00e2nia, a \u00eencheiat 2024 cu o cifr\u0103 de afaceri de aproape 1 miliard de lei, \u00een cre\u015ftere cu 10% fa\u0163\u0103 de anul anterior. \u201e2024 a fost, f\u0103r\u0103 \u00eendoial\u0103, un an dificil, iar pia\u0163a berii din Rom\u00e2nia nu a fost […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,3034,534,246,149,33112,60,297],"class_list":["post-238492","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-bergenbier","tag-context","tag-crestere","tag-investitii","tag-obligare","tag-piata","tag-producator"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238492"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238492\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}