\nFerrero, grupul alimentar italian de\u0163inut de familie, cunoscut pentru Ferrero Rocher, TicTac \u015fi dulciurile Kinder, se afl\u0103 \u00een discu\u0163ii avansate pentru a cump\u0103ra compania american\u0103 de cereale pentru mic dejun WK Kellogg, \u00eentr-o tranzac\u0163ie evaluat\u0103 la p\u00e2n\u0103 la 3 miliarde de dolari.<\/p>\n
\nAchizi\u0163ia ar putea fi anun\u0163at\u0103 chiar \u00een aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103 \u015fi evalueaz\u0103 compania din spatele cerealelor Kellogg\u2019s Corn Flakes, Rice Krispies \u015fi Froot Loops la un pre\u0163 semnificativ mai mare fa\u0163\u0103 de valoarea sa de pia\u0163\u0103 actual\u0103, de 1,5 miliarde de dolari, au declarat dou\u0103 persoane familiarizate cu situa\u0163ia. Totu\u015fi, au ad\u0103ugat c\u0103 nu exist\u0103 garan\u0163ia c\u0103 tranzac\u0163ia va fi \u00eencheiat\u0103 \u015fi c\u0103 termenele ar putea fi am\u00e2nate.<\/p>\n
\nAceast\u0103 mi\u015fcare vine \u00eentr-un moment \u00een care industria alimentar\u0103 se confrunt\u0103 cu schimb\u0103ri \u00een obiceiurile consumatorilor, o orientare accentuat\u0103 c\u0103tre op\u0163iuni mai s\u0103n\u0103toase \u2014 determinat\u0103 par\u0163ial de cre\u015fterea utiliz\u0103rii medicamentelor pentru sl\u0103bit \u2014 for\u0163\u00e2nd produc\u0103torii, \u00een special cei din sectorul dulciurilor, s\u0103 \u00ee\u015fi adapteze strategiile.<\/p>\n
\nWK Kellogg \u015fi Ferrero nu au r\u0103spuns imediat solicit\u0103rilor de comentarii.<\/p>\n
\nWK Kellogg a fost desprins\u0103 ca o companie specializat\u0103 pe cereale din America de Nord de c\u0103tre compania-mam\u0103 Kellogg Co, care \u015fi-a schimbat numele \u00een Kellanova \u015fi a p\u0103strat m\u0103rcile de snacksuri precum Pop-Tarts \u015fi Pringles. Gigantul alimentar Mars a fost de acord anul trecut s\u0103 achizi\u0163ioneze Kellanova \u00eentr-o tranzac\u0163ie de 36 de miliarde de dolari, care este acum supus\u0103 unei anchete antitrust din partea autorit\u0103\u0163ilor de reglementare europene.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ferrero, grupul alimentar italian de\u0163inut de familie, cunoscut pentru Ferrero Rocher, TicTac \u015fi dulciurile Kinder, se afl\u0103 \u00een discu\u0163ii avansate pentru a cump\u0103ra compania american\u0103 de cereale pentru mic dejun WK Kellogg, \u00eentr-o tranzac\u0163ie evaluat\u0103 la p\u00e2n\u0103 la 3 miliarde de dolari. Achizi\u0163ia ar putea fi anun\u0163at\u0103 chiar \u00een aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103 \u015fi evalueaz\u0103 compania din […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[424,272],"class_list":["post-238302","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cereale","tag-companie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238302"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238302\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}