\nDoi dintre cei mai agresivi retaileri online chinezi, Temu \u015fi Shein, se confrunt\u0103 cu o sc\u0103dere drastic\u0103 a num\u0103rului de utilizatori \u00een Statele Unite, \u00een contextul noilor bariere comerciale impuse de pre\u015fedintele Donald Trump. Tarifele majorate \u015fi \u00eenchiderea unei porti\u0163e fiscale esen\u0163iale au \u00eenceput s\u0103-\u015fi arate col\u0163ii, pun\u00e2nd fr\u00e2n\u0103 ascensiunii fulminante a acestor platforme, raporteaz\u0103 Financial Times.<\/p>\n
\nConform datelor oferite de compania de analiz\u0103 Sensor Tower, Temu a \u00eenregistrat o sc\u0103dere dramatic\u0103 de 51% a utilizatorilor activi lunar, ajung\u00e2nd la 40,2 milioane \u00eentre martie \u015fi iunie. Shein, de\u015fi mai pu\u0163in afectat, a resim\u0163it \u015fi el reculul, pierz\u00e2nd 12% dintre utilizatorii s\u0103i activi, ajung\u00e2nd la 41,4 milioane \u00een aceea\u015fi perioad\u0103.<\/p>\n
\nAceste dou\u0103 platforme au revolu\u0163ionat comer\u0163ul online occidental \u00een ultimii cinci ani, impun\u00e2nd un model de business extrem de agresiv: produse fabricate \u00een China livrate direct consumatorilor americani, f\u0103r\u0103 taxe vamale \u015fi la pre\u0163uri de neegalat. Strategia lor a fost alimentat\u0103 de pre\u0163uri de dumping \u015fi campanii masive de promovare pe re\u0163elele sociale, care au dus la o expansiune f\u0103r\u0103 precedent.<\/p>\n
\nTotu\u015fi, schimb\u0103rile recente \u00een politica comercial\u0103 american\u0103 \u2014 inclusiv \u00eenchiderea unei \u201eporti\u0163e\u201d care le permitea s\u0103 ocoleasc\u0103 taxele de import prin livrarea comenzilor ca pachete individuale \u2014 au t\u0103iat serios din avantajul competitiv al celor doi gigan\u0163i.<\/p>\n
\nShein, care visa la list\u0103ri bursiere interna\u0163ionale, a fost blocat de autorit\u0103\u0163ile de reglementare din SUA \u015fi Marea Britanie. Potrivit Reuters, compania preg\u0103te\u015fte acum o listare la bursa din Hong Kong, \u00eens\u0103 Shein a refuzat s\u0103 comenteze at\u00e2t \u00een privin\u0163a IPO-ului, c\u00e2t \u015fi a performan\u0163ei sale comerciale actuale.<\/p>\n
\nAscensiunea fulger\u0103toare a fost urmat\u0103, iat\u0103, de o corec\u0163ie brutal\u0103: f\u0103r\u0103 avantajul fiscal \u015fi cu o presiune politic\u0103 cresc\u00e2nd\u0103 asupra importurilor chineze, Temu \u015fi Shein par s\u0103 \u00ee\u015fi fi pierdut din magie \u2014 \u015fi din clien\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"
Doi dintre cei mai agresivi retaileri online chinezi, Temu \u015fi Shein, se confrunt\u0103 cu o sc\u0103dere drastic\u0103 a num\u0103rului de utilizatori \u00een Statele Unite, \u00een contextul noilor bariere comerciale impuse de pre\u015fedintele Donald Trump. Tarifele majorate \u015fi \u00eenchiderea unei porti\u0163e fiscale esen\u0163iale au \u00eenceput s\u0103-\u015fi arate col\u0163ii, pun\u00e2nd fr\u00e2n\u0103 ascensiunii fulminante a acestor platforme, raporteaz\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7283,20586,26562,18507,5229,220,340,413,8327,7134,106,7262,264],"class_list":["post-238301","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-costuri","tag-donald-trump","tag-expansiune","tag-expunere","tag-model","tag-politica","tag-preturi","tag-retaileri","tag-scadere","tag-statele-unite","tag-sua","tag-taxe","tag-utilizatori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238301"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238301\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}