{"id":238279,"date":"2025-07-09T14:58:40","date_gmt":"2025-07-09T14:58:40","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=238279"},"modified":"2025-07-09T14:58:40","modified_gmt":"2025-07-09T14:58:40","slug":"pegasul-de-la-capatul-lumii-cartea-prin-care-autorii-si-au-propus-sa-spuna-fara-ocolisuri-povestea-antreprenoriatului-romanesc-de-dupa-90","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=238279","title":{"rendered":"Pegasul de la cap\u0103tul lumii \u2013 cartea prin care autorii \u015fi-au propus s\u0103 spun\u0103  f\u0103r\u0103 ocoli\u015furi povestea antreprenoriatului rom\u00e2nesc de dup\u0103 \u201990"},"content":{"rendered":"<p data-end=\"854\" data-start=\"329\">\nPe 10 iulie 2025, la ora 19:00, libr\u0103ria C\u0103rture\u015fti Verona din Bucure\u015fti g\u0103zduie\u015fte lansarea c\u0103r\u0163ii <em data-end=\"460\" data-start=\"429\">\u201ePegasul de la cap\u0103tul lumii\u201d<\/em>, un volum atipic despre antreprenoriatul rom\u00e2nesc \u015fi supravie\u0163uirea \u00een economia postcomunist\u0103. Scris\u0103 de Andrei Botescu, Alexandru Manda \u015fi Eugen Istodor \u015fi publicat\u0103 la Editura Tritonic, cartea aduce \u00een prim-plan o poveste visceral\u0103 despre dec\u0103dere, reinventare \u015fi \u00eenc\u0103p\u0103\u0163\u00e2narea de a merge mai departe, \u00eentr-un mediu de afaceri definit adesea de haos, lips\u0103 de reguli \u015fi tranzi\u0163ie nesf\u00e2r\u015fit\u0103.<\/p>\n<p data-end=\"1342\" data-start=\"856\">\nInspira\u0163i de volumul \u201eThe Mushroom at the End of the World\u201d al antropoloagei Anna Tsing, autorii exploreaz\u0103 metafora unei m\u0103rci iconice \u2013 bicicleta Pegas \u2013 pentru a vorbi despre Rom\u00e2nia ultimilor 30 de ani. De la fabrica de stat care producea biciclete \u00een comunism, p\u00e2n\u0103 la relansarea brandului \u00eentr-o pia\u0163\u0103 capitalist\u0103 fragmentat\u0103, <em data-end=\"1220\" data-start=\"1189\">\u201ePegasul de la cap\u0103tul lumii\u201d<\/em> descrie cu luciditate un peisaj economic \u00een care afacerile se nasc pe ruine \u015fi rezist\u0103 prin \u00eenc\u0103p\u0103\u0163\u00e2nare \u015fi creativitate.<\/p>\n<p data-end=\"1599\" data-start=\"1344\">\n\u201eAceasta nu este o carte de business obi\u015fnuit\u0103\u201d, spun autorii. \u201eEste un fel de a fi rom\u00e2nesc \u2013 \u00een management, \u00een antreprenoriat, \u00een comunicare. E despre cum am \u00eenv\u0103\u0163at s\u0103 supravie\u0163uim pe cont propriu, \u00eentr-o societate care rar ne-a \u00eencurajat cu adev\u0103rat.\u201d<\/p>\n<p data-end=\"1868\" data-start=\"1601\">\nEvenimentul de lansare \u00eei va aduce \u00een fa\u0163a publicului pe Andrei Botescu (cofondatorul actualei m\u0103rci Pegas), Alexandru Manda (antreprenor \u015fi coautor) \u015fi Eugen Istodor (scriitor \u015fi jurnalist), al\u0103turi de Bogdan Hrib, directorul Editurii Tritonic. Intrarea este liber\u0103.<\/p>\n<p data-end=\"2214\" data-start=\"1870\">\nCartea este o invita\u0163ie la reflec\u0163ie pentru to\u0163i cei care au tr\u0103it tranzi\u0163ia rom\u00e2neasc\u0103 \u015fi pentru cei care \u00eenc\u0103 \u00eencearc\u0103 s\u0103 construiasc\u0103 ceva durabil \u00eentr-un mediu imprevizibil. De la rugin\u0103 la rebranding, <em data-end=\"2107\" data-start=\"2076\">\u201ePegasul de la cap\u0103tul lumii\u201d<\/em> nu idealizeaz\u0103, dar nici nu dispre\u0163uie\u015fte. \u00cen schimb, documenteaz\u0103 sincer cum s-a putut merge mai departe.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pe 10 iulie 2025, la ora 19:00, libr\u0103ria C\u0103rture\u015fti Verona din Bucure\u015fti g\u0103zduie\u015fte lansarea c\u0103r\u0163ii \u201ePegasul de la cap\u0103tul lumii\u201d, un volum atipic despre antreprenoriatul rom\u00e2nesc \u015fi supravie\u0163uirea \u00een economia postcomunist\u0103. Scris\u0103 de Andrei Botescu, Alexandru Manda \u015fi Eugen Istodor \u015fi publicat\u0103 la Editura Tritonic, cartea aduce \u00een prim-plan o poveste visceral\u0103 despre dec\u0103dere, reinventare [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[18760,16759,306,7193,9250,7711,47,8932,541,80,9694],"class_list":["post-238279","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-autori","tag-biciclete","tag-bucuresti","tag-carte","tag-carturesti","tag-editura","tag-lansare","tag-poveste","tag-propunere","tag-refuz","tag-tranzitie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238279"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238279\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}