{"id":238276,"date":"2025-07-09T12:04:00","date_gmt":"2025-07-09T12:04:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=238276"},"modified":"2025-07-09T12:04:00","modified_gmt":"2025-07-09T12:04:00","slug":"servicii-asigurari-de-viata-asigurarile-de-viata-prin-elan","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=238276","title":{"rendered":"Servicii. Asigur\u0103ri de via\u0163\u0103. Asigur\u0103rile de via\u0163\u0103 prin elan"},"content":{"rendered":"

\nPia\u0163a asigur\u0103rilor de via\u0163\u0103, care o perioad\u0103 destul de lung\u0103 a stat sub pragul unui volum al primelor brute subscrise, acum a dep\u0103\u015fit pragul de 4 mld. lei, lu\u00e2nd \u00een considerare \u015fi sucursalele care activeaz\u0103 pe pia\u0163a local\u0103. Astfel, avansul \u00een 2024 a fost de 16%, o dinamic\u0103 mai rar \u00eent\u00e2lnit\u0103 la acest segment de asigur\u0103ri.<\/p>\n

\nOdat\u0103 cu efectul \u015fi haosul din pia\u0163a asigur\u0103rilor privind falimentele istorice City Insurance \u015fi Euroins Rom\u00e2nia, companiile de asigur\u0103ri au \u00eenceput \u00een ultimii doi ani s\u0103 \u00ee\u015fi concentreze eforturile mai atent pe zona asigur\u0103rilor de via\u0163\u0103. Pe l\u00e2ng\u0103 o promovare puternic\u0103, companiile \u015fi-au diversificat produsele, iar comportamentul clien\u0163ilor, dat \u015fi de contextul complicat \u00een care ne afl\u0103m a \u00eenceput s\u0103 denote at\u00e2t protec\u0163ie, c\u00e2t \u015fi modalit\u0103\u0163i de a economisi sau investi. Produsele de tip unit-linked ar putea face diferen\u0163a pe termen lung, iar unii asigur\u0103tori deja au pariat pe noua genera\u0163ie, care ar putea duce segmentul asigur\u0103rilor de via\u0163\u0103 la urm\u0103torul nivel.<\/p>\n

\n\"\"<\/a><\/p>\n

\nAnul trecut, NN Asigur\u0103ri de Via\u0163\u0103 a r\u0103mas prezen\u0163a dominant\u0103 de pe primul loc, cu un volum al primelor brute subscrise de peste 1 mld. lei, urmat de Metropolitan Life, care de\u015fi activeaz\u0103 prin intermediul unei sucursale pe pia\u0163a local\u0103, a \u00eenregistrat un volum al primelor brute subscrise de 773 mil. lei anul trecut, men\u0163in\u00e2ndu-\u015fi dinamica de dou\u0103 cifre. Podiumul este completat de BCR Asigur\u0103ri de Via\u0163\u0103, care a ajuns anul trecut la un volum al subscrierilor de 523 mil. lei. Din perspectiva pozi\u0163iilor patru \u015fi cinci, Allianz-\u0162iriac \u015fi BRD Asigur\u0103ri de Via\u0163\u0103 au \u00eenregistrat un volum al primelor brute susbcrise de 446 mil. lei \u015fi 361 mil. lei.<\/p>\n

\n\u00cen ceea ce prive\u015fte principalii brokeri care contribuie la intermedierea poli\u0163elor de via\u0163\u0103, OVB AllFinanz conduce de aceast\u0103 dat\u0103 cu un volum al intermedierilor de 200 mil. lei, urmat de Amsterdam Broker, fostul lider, cu un volum al intermedierilor de 175 mil. lei, iar podiumul este completat de Kunden Broker cu intermedieri de 54 mil. lei. Marsh Broker ocup\u0103 pozi\u0163ia a patra cu intermedieri de 31 mil. lei, iar AON Rom\u00e2nia se afl\u0103 pe pozi\u0163ia a cincea cu intermedieri de 25 mil. lei. Av\u00e2nd \u00een vedere dinamica asigur\u0103rilor de via\u0163\u0103 \u00een 2024, anul acesta ritmul s-ar putea men\u0163ine, \u00een special datorit\u0103 schimb\u0103rii mentalit\u0103\u0163ii clien\u0163ilor, dar \u015fi a efortului consistent pe care companiile \u00eel pun at\u00e2t \u00een diversificarea produselor, c\u00e2t \u015fi a parteneriatelor pe care le consolideaz\u0103.<\/p>\n

\n
\n <\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Pia\u0163a asigur\u0103rilor de via\u0163\u0103, care o perioad\u0103 destul de lung\u0103 a stat sub pragul unui volum al primelor brute subscrise, acum a dep\u0103\u015fit pragul de 4 mld. lei, lu\u00e2nd \u00een considerare \u015fi sucursalele care activeaz\u0103 pe pia\u0163a local\u0103. Astfel, avansul \u00een 2024 a fost de 16%, o dinamic\u0103 mai rar \u00eent\u00e2lnit\u0103 la acest segment de asigur\u0103ri.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8110,10221,22346,33110,60800],"class_list":["post-238276","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-broker","tag-cei-mai-mari-jucatori-din-economie","tag-inregistrare","tag-piata-asigurarilor","tag-servicii-asigurari-de-viata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238276"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238276\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}