\nPia\u0163a electronicelor pre-owned a cunoscut \u00een ultimii ani o dezvoltare exploziv\u0103. Nevoia de a \u0163ine pasul cu evolu\u0163ia tehnologiei \u015fi de a pl\u0103ti un pre\u0163 rezonabil sunt principalele motive care au propulsat electronicele pre-owned \u00een topul preferin\u0163elor consumatorilor europeni. \u00cen condi\u0163iile \u00een care se estimeaz\u0103 c\u0103 pia\u0163a european\u0103 va cre\u015fte de la 24,43 miliarde dolari \u00een 2025, la 47,16 miliarde dolari p\u00e2n\u0103 \u00een 2032 (CAGR de 11,5%, potrivit Persistence Market Research), Millennials sunt motorul acestei dezvolt\u0103ri. Acela\u015fi segment demografic conduce schimbarea \u015fi \u00een Rom\u00e2nia, pun\u00e2nd accent pe un consum responsabil \u015fi avantajos financiar.<\/p>\n
\nConsum smart: Cump\u0103r\u0103torii cu v\u00e2rste \u00eentre 25 \u015fi 44 de ani domin\u0103 cererea<\/strong><\/p>\n \nCererea pentru electronice pre-owned a crescut constant \u00een Rom\u00e2nia, \u201edatorit\u0103 schimb\u0103rii de mentalitate a consumatorului rom\u00e2n\u201d, spune Cosmin Popovici, CEO MAGNOR \u2013 holding care de\u0163ine cea mai diversificat\u0103 platform\u0103 de tranzac\u0163ionare a electronicelor pre-owned, produselor de lux, bijuteriilor \u015fi lingourilor din aur.<\/p>\n \n\u201eRom\u00e2nii sunt mai informa\u0163i, pragmatici \u015fi aten\u0163i la valoarea real\u0103 a produselor. Ast\u0103zi, un telefon sau laptop pre-owned, testat \u015fi garantat, este o op\u0163iune fireasc\u0103 pentru tot mai mul\u0163i cump\u0103r\u0103tori.\u201d Potrivit studiilor interne MAGNOR, segmentul 25\u201344 ani formeaz\u0103 nucleul dur al clien\u0163ilor, cu Millennials \u00een prim-plan. Genera\u0163ia Z este \u00een cre\u015ftere rapid\u0103, confirm\u00e2nd poten\u0163ialul noii genera\u0163ii.<\/p>\n \n\u201ePentru studen\u0163i, \u00een special, oferim reduceri dedicate \u015fi oferte speciale, pentru a sus\u0163ine accesul la produse de calitate la pre\u0163uri corecte, f\u0103r\u0103 compromisuri\u201d, adaug\u0103 CEO-ul. Cei \u00eentre 25\u201344 de ani provin \u00een mare parte din mediul urban, sunt familiariza\u0163i cu tehnologia \u015fi prefer\u0103 achizi\u0163iile sigure \u2013 online sau \u00een magazinele fizice, unde pot testa produsele.<\/p>\n \n45% dintre Millennials prefer\u0103 electronice pre-owned de la retaileri de \u00eencredere<\/strong><\/p>\n \nConform unui studiu Euromonitor, 45% dintre Millennials prefer\u0103 un dispozitiv pre-owned de la un comerciant de \u00eencredere \u00een locul unuia nou. Astfel, Rom\u00e2nia urmeaz\u0103 trendul european.<\/p>\n \nCercetarea Persistence Market Research arat\u0103 c\u0103, de\u015fi pia\u0163a e mai avansat\u0103 \u00een vestul Europei, sud-estul continentului are o cre\u015ftere spectaculoas\u0103. Principalele motive de achizi\u0163ie sunt: pre\u0163ul (55%) \u015fi grija fa\u0163\u0103 de mediu (35%).<\/p>\n \n\u201eRom\u00e2nii sunt din ce \u00een ce mai aten\u0163i la cum \u00ee\u015fi gestioneaz\u0103 bugetul. Un produs pre-owned ofer\u0103 acelea\u015fi func\u0163ionalit\u0103\u0163i ca unul nou, dar la un cost semnificativ mai mic\u201d, spune Cosmin Popovici. \u00cen plus, \u00eencrederea consumatorilor a crescut datorit\u0103 garan\u0163iilor oferite. \u201eFaptul c\u0103 electronicele sunt testate de o echip\u0103 profesionist\u0103 \u015fi vin cu garan\u0163ie le transform\u0103 \u00eentr-o op\u0163iune sigur\u0103.\u201d<\/p>\n \nUn consum responsabil \u015fi sustenabil<\/strong><\/p>\n \nMillennials aleg nu doar pragmatic, ci \u015fi sustenabil. Un telefon pre-owned este o alegere con\u015ftient\u0103, care reduce risipa electronic\u0103 \u015fi prelunge\u015fte durata de via\u0163\u0103 a produselor.<\/p>\n \n\u201eSegmentul pre-owned este un pilon esen\u0163ial \u00een strategia noastr\u0103 de economie circular\u0103. Fiecare produs rev\u00e2ndut \u00eenseamn\u0103 resurse salvate \u015fi o amprent\u0103 de carbon mai mic\u0103. Asta \u00eenseamn\u0103 consum responsabil \u015fi accesibil\u201d, declar\u0103 reprezentantul MAGNOR.<\/p>\n \nBuy Back: Economii de p\u00e2n\u0103 la 500 lei \u015fi o rat\u0103 de utilizare \u00een cre\u015ftere<\/strong><\/p>\n \nAproape 40% dintre clien\u0163i valorific\u0103 telefoanele vechi prin programe de tip Buy Back. Acestea aduc p\u00e2n\u0103 la 75% din valoarea de pia\u0163\u0103 a dispozitivului, plus reduceri suplimentare de p\u00e2n\u0103 la 500 lei. \u201eEste o contribu\u0163ie real\u0103 la un consum sustenabil, integrat \u00een activitatea noastr\u0103 zilnic\u0103\u201d, explic\u0103 Popovici.<\/p>\n \nO direc\u0163ie de cre\u015ftere natural\u0103<\/strong><\/p>\n \nCEO-ul MAGNOR estimeaz\u0103 o cre\u015ftere fireasc\u0103 a segmentului pre-owned, influen\u0163at\u0103 de noile comportamente de consum, dorin\u0163a de sustenabilitate \u015fi accesul la tehnologie de calitate la pre\u0163uri corecte. \u201eInvestim constant \u2013 de la optimizarea lan\u0163ului logistic, p\u00e2n\u0103 la extinderea capacit\u0103\u0163ii de testare \u015fi \u00eembun\u0103t\u0103\u0163irea experien\u0163ei online \u015fi \u00een magazine. \u00centr-o lume \u00een care sustenabilitatea conteaz\u0103, electronicele pre-owned nu sunt doar o alternativ\u0103 \u2013 sunt noua normalitate.\u201d<\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" Pia\u0163a electronicelor pre-owned a cunoscut \u00een ultimii ani o dezvoltare exploziv\u0103. Nevoia de a \u0163ine pasul cu evolu\u0163ia tehnologiei \u015fi de a pl\u0103ti un pre\u0163 rezonabil sunt principalele motive care au propulsat electronicele pre-owned \u00een topul preferin\u0163elor consumatorilor europeni. \u00cen condi\u0163iile \u00een care se estimeaz\u0103 c\u0103 pia\u0163a european\u0103 va cre\u015fte de la 24,43 miliarde dolari […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[125,9321,9817,5238,246,7442,7609,17470,60,7541,98,204],"class_list":["post-238233","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ceo","tag-cerere","tag-consum","tag-consumatori","tag-crestere","tag-dezvoltare","tag-electronice","tag-motor","tag-piata","tag-produse","tag-romania","tag-tehnologie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238233"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238233\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}