{"id":238160,"date":"2025-07-06T18:22:38","date_gmt":"2025-07-06T18:22:38","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=238160"},"modified":"2026-04-11T10:03:20","modified_gmt":"2026-04-11T10:03:20","slug":"papusa-monstruoasa-care-a-cucerit-planeta-de-ce-dau-unii-170-000-de-dolari-pe-o-jucarie-cu-noua-dinti-si-cum-a-ajuns-aceasta-si-in-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=238160","title":{"rendered":"P\u0103pu\u015fa monstruoas\u0103 care a cucerit planeta: de ce dau unii 170.000 de dolari pe o juc\u0103rie cu nou\u0103 din\u0163i \u015fi cum a ajuns aceasta \u015fi \u00een Rom\u00e2nia"},"content":{"rendered":"<p>\nIndiferent dac\u0103 \u0163i se pare adorabil\u0103, ciudat\u0103 sau de-a dreptul bizar\u0103, e aproape imposibil s\u0103 nu fi auzit de Labubu, p\u0103pu\u015fa cu z\u00e2mbet de spiridu\u015f, urechi ascu\u0163ite \u015fi un nume care nu \u00eenseamn\u0103 nimic, dar valoreaz\u0103 milioane. \u00cen 2024, Labubu a generat peste 410 milioane de dolari \u00een venituri pentru compania chinez\u0103 Pop Mart, potrivit <em>DesignRush<\/em>, iar unele modele rare s-au v\u00e2ndut cu peste 170.000 de dolari, conform <em>IndiaTimes<\/em>.<\/p>\n<p>\nCreat\u0103 de artistul Kasing Lung \u00een cadrul seriei \u201eThe Monsters\u201d, Labubu este un personaj fic\u0163ional care a devenit, \u00een c\u00e2\u0163iva ani, un fenomen global. De la magazinele din Shanghai p\u00e2n\u0103 la aeroporturile din Los Angeles, de la Instagramul Rihannei la colec\u0163iile lui Kim Kardashian \u015fi Lisa din Blackpink, p\u0103pu\u015fa a ajuns un simbol pop al noii genera\u0163ii. Cozile uria\u015fe, epuiz\u0103rile de stoc \u015fi chiar conflictele izbucnite \u00een fa\u0163a magazinelor Pop Mart nu fac dec\u00e2t s\u0103 alimenteze mitul. \u201eSim\u0163i c\u0103 ai c\u00e2\u015ftigat ceva \u00eentr-o competi\u0163ie dur\u0103 atunci c\u00e2nd reu\u015fe\u015fti s\u0103 o ob\u0163ii,\u201d spune \u00eentr-un articol BBC&nbsp;Fiona Zhang, fan\u0103 declarat\u0103, care a \u00eenceput s\u0103 colec\u0163ioneze Labubu dup\u0103 ce a v\u0103zut-o la prietenii filipinezi.<\/p>\n<p>\nDar ce este, de fapt, Labubu?<\/p>\n<p>\nE o p\u0103pu\u015f\u0103 care nu poate fi \u00eencadrat\u0103 cu u\u015furin\u0163\u0103, nici ca juc\u0103rie, nici ca art\u0103, nici ca accesoriu. Cap de vinil, corp din plu\u015f, ochi mari \u015fi un z\u00e2mbet cu exact nou\u0103 din\u0163i, Labubu este descris\u0103 oficial ca fiind \u201ebinevoitoare, dar ghinionist\u0103 \u2013 \u00eencearc\u0103 mereu s\u0103 ajute, dar reu\u015fe\u015fte fix opusul\u201d. Face parte dintr-un univers mai larg \u2013 \u201eThe Monsters\u201d \u2013 al\u0103turi de personaje precum Zimomo, Tycoco sau Mokoko, care au \u015fi ele propriile versiuni colec\u0163ionabile.<\/p>\n<p>\nVersiunile standard se v\u00e2nd \u00een general \u00eentre 20 \u015fi 30 de dolari \u00een magazinele oficiale, dar cele rare, denumite \u201echasers\u201d, pot atinge rapid sute sau mii de dolari pe platformele de resale. Unii colec\u0163ionari, precum Desmond Tan din Singapore, scutur\u0103 cutiile orb (\u201eblind boxes\u201d) pentru a ghici ce personaj se afl\u0103 \u00een\u0103untru. \u201eDac\u0103 reu\u015fesc s\u0103 nimeresc un chaser din dou\u0103 \u00eencerc\u0103ri, sunt \u00een extaz.\u201d<\/p>\n<p>\nModelul de v\u00e2nzare care a consacrat compania Pop Mart este cel al cutiilor sigilate \u2013 clientul nu \u015ftie ce variant\u0103 a p\u0103pu\u015fii cump\u0103r\u0103 p\u00e2n\u0103 nu o deschide. Acest element de surpriz\u0103, combinat cu raritatea anumitor modele \u015fi designul recognoscibil, a transformat p\u0103pu\u015fa \u00eentr-o experien\u0163\u0103 emo\u0163ional\u0103 pentru fani.<\/p>\n<p>\nLabubu nu a devenit un succes peste noapte. A fost lansat\u0103 \u00een China \u00een 2019, iar boomul interna\u0163ional a venit abia dup\u0103 2022, c\u00e2nd lumea \u00eencepea s\u0103 ias\u0103 din pandemie. Potrivit Ashley Dudarenok, fondatoare a firmei ChoZan, personajul a captat starea colectiv\u0103 a publicului: \u201eLabubu este haotic\u0103, imperfect\u0103, plin\u0103 de emo\u0163ie. O antitez\u0103 a perfec\u0163ionismului impus.\u201d<\/p>\n<p>\nOdat\u0103 cu post\u0103rile de pe Instagram ale celebrit\u0103\u0163ilor \u2013 Lisa, Rihanna, Kim Kardashian, David Beckham \u2013 Labubu a trecut de la juc\u0103rie obscur\u0103 la fenomen pop. P\u00e2n\u0103 \u00een 2024, v\u00e2nz\u0103rile interna\u0163ionale au reprezentat aproape 40% din veniturile Pop Mart, companie listat\u0103 la Bursa din Hong Kong, ale c\u0103rei ac\u0163iuni au crescut cu peste 500% \u00eentr-un singur an.<\/p>\n<p>\nPopularitatea nu a venit f\u0103r\u0103 provoc\u0103ri: peste 70.000 de p\u0103pu\u015fi contraf\u0103cute au fost confiscate recent de autorit\u0103\u0163ile chineze. \u00centre timp, unele \u0163\u0103ri au fost nevoite s\u0103 opreasc\u0103 temporar v\u00e2nz\u0103rile din cauza cererii imposibil de gestionat.<\/p>\n<p>\nLabubu fascineaz\u0103 tocmai pentru c\u0103 refuz\u0103 s\u0103 fie \u00een\u0163eleas\u0103 complet. Nu este dr\u0103gu\u0163\u0103 \u00een sensul conven\u0163ional, nu este \u201eutil\u0103\u201d, nu este ieftin\u0103 (cel pu\u0163in nu pe termen lung), dar e c\u0103utat\u0103 cu disperare. Este o p\u0103pu\u015f\u0103 cu o poveste \u2013 \u015fi, mai ales, cu un sentiment: acel amestec de nostalgie, haos controlat \u015fi identitate care \u00eei face pe fani s\u0103 spun\u0103: \u201eO vreau acum. \u015ei pe urm\u0103toarea.\u201d<\/p>\n<p>\nPentru unii, este art\u0103 de buzunar. Pentru al\u0163ii, o investi\u0163ie. Pentru mul\u0163i, pur \u015fi simplu un mod de a fi parte dintr-o comunitate global\u0103 care v\u00e2neaz\u0103 un z\u00e2mbet cu nou\u0103 din\u0163i.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indiferent dac\u0103 \u0163i se pare adorabil\u0103, ciudat\u0103 sau de-a dreptul bizar\u0103, e aproape imposibil s\u0103 nu fi auzit de Labubu, p\u0103pu\u015fa cu z\u00e2mbet de spiridu\u015f, urechi ascu\u0163ite \u015fi un nume care nu \u00eenseamn\u0103 nimic, dar valoreaz\u0103 milioane. \u00cen 2024, Labubu a generat peste 410 milioane de dolari \u00een venituri pentru compania chinez\u0103 Pop Mart, potrivit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[5634,10406,33331,104,31185,21959,24936,32511,24095,7814,80,98,4878,25608],"class_list":["post-238160","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-arta","tag-artist","tag-bizar","tag-chinezi","tag-dinti","tag-jucarie","tag-papusa","tag-personaj","tag-planeta","tag-pop","tag-refuz","tag-romania","tag-vanzare","tag-zambet"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238160"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238160\/revisions"}],"predecessor-version":[{"id":238177,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238160\/revisions\/238177"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}