\nLan\u0163ul de magazine Mega Image, ce de\u0163ine dou\u0103 branduri \u2013 cel cu acela\u015fi nume \u015fi Shop & Go -, a lansat un nou concept pe pia\u0163a local\u0103. Este vorba de un concept nou Shop & Go, deschis pe Bulevardul Decebal din Capital\u0103, chiar \u00een coasta concuren\u0163ilor de la Froo (brand operat de polonezii de la Zabka, ce au \u00een spate fondul de investi\u0163ii CVC).<\/p>\n
\nAcest magazin de proximitate, pentru c\u0103 Shop & Go activeaz\u0103 pe acest segment, aduce ca noutate o vitrin\u0103 de produse calde, cu hotdog, pizza \u015fi croissante. De altfel, pe un panou de promovare pozi\u0163ionat chiar \u00een fa\u0163a unit\u0103\u0163ii, apar urm\u0103toarele mesaje: \u201ecafea\u0102croissant cu un la 6,5 lei\u201d, \u201ehot dog la 4,99 lei sau hotdog cu b\u0103utur\u0103 la 8,49 lei\u201d \u015fi \u201epizza quatro formaggi, margherita sau diavola la 7 lei\u201d.<\/p>\n
\nAceast\u0103 schimbare este interesant\u0103 \u00een contextul \u00een care c\u00e2nd Froo a deschis primele magazine, executivii companiei au spus c\u0103 aduc modelul din Polonia \u00een Rom\u00e2nia. Ce \u00eenseamn\u0103 asta? C\u0103 o bun\u0103 parte din produse sunt de consum imediat, precum cafea cald\u0103, hot-dog sau ghea\u0163\u0103. Compania are \u00een frigider pahare cu ghea\u0163\u0103, acesta fiind unul dintre produsele fanion din Polonia.<\/p>\n
\nTotodat\u0103, executivii spuneau c\u0103 m\u0103rcile private reprezint\u0103 cam 20% din oferta din magazin, dar cele mai multe sunt \u00een zona casei de marcat, \u00een zona de bistro, unde se g\u0103sesc cafeaua sau sandvi\u015furile \u015fi hot-dogii.<\/p>\n
\nAcum, nou concept al Shop & Go vine cu zona cald\u0103 tot la cas\u0103, ea fiind amplasat\u0103 chiar la intrare.<\/p>\n
\nMega Image are dou\u0103 concepte \u2013 Mega Image \u015fi Shop & Go. Primele au, \u00een medie, 8.000-10.000 de SKU-uri, iar celelalte au \u00eentre 5.000 \u015fi 6.000.<\/p>\n
\nMagazinele Mega Image m\u0103soar\u0103 \u00eentre 300 \u015fi 1.000 mp fiind a\u015fadar considerate supermarketuri, iar cele Shop & Go \u00eentre 100 \u015fi 150 mp, fiind clasificate magazine de proximitate. Re\u0163eaua Shop & Go func\u0163ioneaz\u0103 \u00eens\u0103 100% sub contract de agent, \u00een timp ce unit\u0103\u0163ile Mega Image sunt operate direct.<\/p>\n
\nContract de agent \u00eenseamn\u0103 c\u0103 un antreprenor le opereaz\u0103, \u00eens\u0103 spa\u0163iul de oferit la cheie de Mega Image. Un model similare are, conform datelor ZF, \u015fi Froo.
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Lan\u0163ul de magazine Mega Image, ce de\u0163ine dou\u0103 branduri \u2013 cel cu acela\u015fi nume \u015fi Shop & Go -, a lansat un nou concept pe pia\u0163a local\u0103. Este vorba de un concept nou Shop & Go, deschis pe Bulevardul Decebal din Capital\u0103, chiar \u00een coasta concuren\u0163ilor de la Froo (brand operat de polonezii de la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9734,387,8087,60],"class_list":["post-238043","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-concept","tag-magazine","tag-mega-image","tag-piata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=238043"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/238043\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=238043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=238043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=238043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}