\n\u00cen primii ani dup\u0103 Revolu\u0163ie, comer\u0163ul stradal, din punctul de vedere al spa\u0163iilor, mai mult sau mai pu\u0163in privatizate, a fost luat cu asalt de consigna\u0163ii, case de schimb valutar, noile electronice \u015fi electrocasnice \u2013 de exemplu GEPA Electro-Center, second-handuri, sucursalele bancare ale noilor b\u0103nci private care voiau bani de la popula\u0163ie, dozatoare sau noile magazine alimentare.<\/p>\n
\nCam dup\u0103 2000, comer\u0163ul stradal a \u00eenceput s\u0103 se schimbe: au ap\u0103rut b\u0103ncile str\u0103ine, au ap\u0103rut farmacii noi \u2013 de exemplu Sensiblu \u015fi apoi Catena, magazinele de second-hand au \u00eenceput s\u0103 fie \u00eenlocuite de magazine de brand, au ap\u0103rut noile magazine electro-IT care d\u0103deau credite cu buletinul, au ap\u0103rut p\u0103c\u0103nelele, agen\u0163iile de turism, magazine de telefoane mobile \u015fi, nu \u00een ultimul r\u00e2nd, au \u00eenceput s\u0103 apar\u0103 supermarketuri.<\/p>\n
\nOdat\u0103 ce b\u0103ncile au \u00eenceput s\u0103 dea credite de retail la toat\u0103 lumea, spa\u0163iile de pe str\u0103zile principale au fost acaparate de c\u0103tre b\u0103nci, care nu mai f\u0103ceau fa\u0163\u0103 interesului rom\u00e2nilor de a lua credite de consum \u015fi ipotecare.<\/p>\n
\nAu fost str\u0103zi \u00eentregi unde aveam banc\u0103 l\u00e2ng\u0103 banc\u0103 \u015fi to\u0163i bancherii erau ferici\u0163i c\u0103 businessul de retail mergea din plin.<\/p>\n
\nOdat\u0103 cu apari\u0163ia \u015fi extinderea mallurilor, magazinele de haine au plecat de la strad\u0103 \u015fi s-au dus \u00een spa\u0163iile moderne din malluri, care reu\u015feau s\u0103 absoarb\u0103 tot traficul de comer\u0163.<\/p>\n
\nFarmaciile au fost acolo, l\u00e2ng\u0103 b\u0103nci, la strad\u0103.<\/p>\n
\nPe m\u0103sur\u0103 ce puterea de cump\u0103rare cre\u015ftea, magazinele second-hand au \u00eenceput s\u0103 piard\u0103 teren.<\/p>\n
\nDar, \u00een plin\u0103 euforie a consumului, \u00een toamna lui 2008 a venit criza, care a \u00eenceput s\u0103 schimbe fa\u0163a comer\u0163ului stradal. Procesele de restructurare cu care s-au confruntat b\u0103ncile, care s-au trezit peste noapte pline de credite de retail neperformante, s-au v\u0103zut \u015fi \u00een \u00eenchiderea unor sucursale bancare prezente la strad\u0103.<\/p>\n
\nDup\u0103 2012, a urmat un proces de consolidare a sistemului bancar, unele b\u0103nci au fost cump\u0103rate de c\u0103tre altele, ceea ce a \u00eensemnat reducerea sucursalelor \u015fi eliberarea spa\u0163iilor comerciale. Aceste spa\u0163ii au \u00eenceput s\u0103 fie preluate de c\u0103tre noul business \u2013 casele de pariuri. De asemenea, au \u00eenceput s\u0103 apar\u0103 magazinele de proximitate, trend deschis de c\u0103tre re\u0163eaua mic.ro a lui Dinu Patriciu, dar care a avut o via\u0163\u0103 scurt\u0103.<\/p>\n
\nPeste noapte, \u00een Bucure\u015fti, spa\u0163iile eliberate au fost ocupate de c\u0103tre noile magazine Mega Image, care au sim\u0163it cum se schimb\u0103 comportamentul bucure\u015ftenilor, cum se schimb\u0103 consumul.<\/p>\n
\nSpa\u0163iile de la strad\u0103 au \u00eenceput s\u0103 fie acaparate de c\u0103tre casele de pariuri, cazinouri, patiserii, covrig\u0103rii, \u015faormerii \u015fi, nu \u00een ultimul r\u00e2nd, cafenele \u2013 un trend care avusese o perioad\u0103 de boom \u00een 2006-2007-2008, dar care c\u0103zuse la \u00eenceputul crizei.<\/p>\n
\nPentru mine, cea mai interesant\u0103 schimbare a fost atunci c\u00e2nd magazinele de ceasuri au pierdut terenul stradal, odat\u0103 cu apari\u0163ia comer\u0163ului electronic. La Universitate, \u00een Bucure\u015fti, la ie\u015firea de la metrou de la Inter (Grand Hotel acum), era un spa\u0163iu care \u00een anii \u201990 apar\u0163inea b\u0103ncii franceze Societe Generale, a fost preluat apoi de Cellini, magazinul de ceasuri, iar acum a fost luat de covrig\u0103riile Petru.<\/p>\n
\nVenirea pandemiei \u00een 2020 a \u00eenceput s\u0103 schimbe din nou mixul stradal. Digitalizarea rapid\u0103 a b\u0103ncilor duce la \u00eenchiderea spa\u0163iilor stradale, locul lor fiind ocupat de gelaterii, \u015faormerii, pizzerii. Farmaciile rezist\u0103 pentru c\u0103 v\u00e2nz\u0103rile de medicamente nu prea pot s\u0103 fie online.<\/p>\n
\nCe am observat \u00een ultimul timp, cel pu\u0163in \u00een Bucure\u015fti, este c\u0103 celebrele case de pariuri \u015fi chiar cazinouri au \u00eenceput s\u0103 se \u00eenchid\u0103, av\u00e2nd \u00een vedere c\u0103 acum mai mult de jum\u0103tate din opera\u0163iunile caselor de pariuri, cel pu\u0163in \u00een cazul Superbet, se desf\u0103\u015foar\u0103 online. Toat\u0103 lumea pariaz\u0103 de pe telefonul mobil, iar lumea nu prea mai merge \u00een spa\u0163iile stradale.<\/p>\n
\nDoar farmaciile rezist\u0103.<\/p>\n
\nComer\u0163ul online, care \u015fi-a f\u0103cut loc \u00een pia\u0163\u0103, a scos electrocasnicele de la strad\u0103, magazinele de haine \u015fi de pantofi, libr\u0103riile.<\/p>\n
\nPentru c\u0103 nu pot fi consumate digital, rezist\u0103 \u015faormeriile, covrig\u0103riile, patiseriile, cofet\u0103riile, cafenelele.<\/p>\n
\nDe asemenea, au \u00eenceput \u015fi vor \u00eencepe s\u0103 apar\u0103 magazine fanion, mai mult de marketing dec\u00e2t de v\u00e2nzare, pentru branduri cunoscute: prezentarea se face fizic, iar v\u00e2nzarea se face online.<\/p>\n
\nProbabil c\u0103 acesta va fi viitorul \u00een urm\u0103torii ani pentru comer\u0163ul stradal \u2013 magazine icon. <\/p>\n
\n(cristian.hostiuc@zf.ro)<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" \u00cen primii ani dup\u0103 Revolu\u0163ie, comer\u0163ul stradal, din punctul de vedere al spa\u0163iilor, mai mult sau mai pu\u0163in privatizate, a fost luat cu asalt de consigna\u0163ii, case de schimb valutar, noile electronice \u015fi electrocasnice \u2013 de exemplu GEPA Electro-Center, second-handuri, sucursalele bancare ale noilor b\u0103nci private care voiau bani de la popula\u0163ie, dozatoare sau noile […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,529,512],"tags":[7267,240,485,178,7144,7824,387,539,87,12804,399,8616,7615,17724,16161],"class_list":["post-237961","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-opinii","category-revista-bm","tag-banci","tag-comert","tag-credite","tag-cristian-hostiuc","tag-electrocasnice","tag-farmacii","tag-magazine","tag-online","tag-opinie","tag-pariuri","tag-retail","tag-second-hand","tag-spatii","tag-strada","tag-strazi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=237961"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237961\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=237961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=237961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=237961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}