{"id":237622,"date":"2025-06-18T14:06:45","date_gmt":"2025-06-18T14:06:45","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=237622"},"modified":"2025-06-18T14:06:45","modified_gmt":"2025-06-18T14:06:45","slug":"istoria-mcdonalds-in-romania-cand-s-a-deschis-si-care-a-fost-primul-restaurant-din-romania-si-cate-unitati-numara-in-prezent-reteaua-in-tara-noastra","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=237622","title":{"rendered":"Istoria McDonald\u2019s \u00een Rom\u00e2nia: C\u00e2nd s-a deschis \u015fi care a fost primul restaurant din Rom\u00e2nia \u015fi c\u00e2te unit\u0103\u0163i num\u0103r\u0103 \u00een prezent re\u0163eaua \u00een \u0163ara noastr\u0103"},"content":{"rendered":"<p>\n<strong>Venirea McDonald\u2019s \u00een Rom\u00e2nia, una dintre primele multina\u0163ionale care a p\u0103\u015fit pe pia\u0163a local\u0103, a \u00eensemnat pentru consumatorii de pe pia\u0163a local\u0103 primul contact cu celebrele produse. Pe l\u00e2ng\u0103 meniul care este familiar celor mai mul\u0163i rom\u00e2ni, din orice ungher al \u0163\u0103rii, compania a adus un model de business, \u00een care eficien\u0163a, standardizarea \u015fi inova\u0163ia nu sunt doar cuvinte, ci elemente strategice. Melo Hili, Chairman &#038; Chief Executive Officer la Premier Capital plc., \u015fi Valentin Tru\u0163\u0103, director general al Premier Restaurants Rom\u00e2nia, compania care opereaz\u0103 re\u0163eaua pe plan local, povestesc care au fost momentele cheie \u00een dezvoltarea afacerii pe plan local, cum s-a men\u0163inut relevant brandul de-a lungul timpului dar \u015fi care sunt planurile pe care le are \u00een continuare compania pe plan local.<\/strong><\/p>\n<p>\n\u201ePe parcursul celor 30 de ani, McDonald\u2019s a devenit un brand de referin\u0163\u0103 pe pia\u0163a local\u0103, un angajator de top \u015fi un investitor important \u00een economia Rom\u00e2niei. Totul pentru c\u0103 rom\u00e2nii au ales \u00een num\u0103r at\u00e2t de mare acest lan\u0163 de restaurante cu servire rapid\u0103\u201d, declar\u0103 Valentin Tru\u0163\u0103, director general al Premier Restaurants Rom\u00e2nia. Tot el completeaz\u0103 c\u0103 vedetele meniului sunt burgerii \u2013 peste 90 de milioane de burgeri sunt v\u00e2ndu\u0163i anual \u00een Rom\u00e2nia, dintre care 30 de milioane McPui\u015for \u015fi 7 milioane Big Mac. Executivul aminte\u015fte \u015fi de recordul stabilit pe 1 iunie 2024: 200.000 de meniuri Happy Meal servite \u00eentr-o singur\u0103 zi. Tot anul trecut, Premier Restaurants Rom\u00e2nia, operatorul restaurantelor McDonald\u2019s din \u0163ar\u0103, a \u00eenregistrat o cifr\u0103 de afaceri de peste 2 miliarde de lei, o cre\u015ftere de 16% fa\u0163\u0103 de anul precedent.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/7266\/22834726\/10\/mcd-06.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n\u00cens\u0103, dincolo de cifre, McDonald\u2018s \u00een Rom\u00e2nia a scris istorie. Unul dintre momentele-cheie a fost lansarea primului restaurant Drive-Thru, o premier\u0103 pentru \u0163ara noastr\u0103; decizia a fost luat\u0103 chiar \u00een 1995, imediat dup\u0103 inaugurare. Ast\u0103zi, re\u0163eaua reune\u015fte 61 de restaurante de acest tip, deschise 24\/7. Compania a f\u0103cut \u015fi al\u0163i pa\u015fi cheie \u00een dezvoltarea afacerii pe plan local: introducerea meniului de mic dejun, lansarea cafenelelor McCaf\u00e9, parteneriatele cu platformele de livrare \u015fi, \u00een paralel, dezvoltarea propriei aplica\u0163ii mobile. \u201eAu fost decizii de business care au adus Mec-ul mai aproape de oameni \u015fi de nevoile acestora. McDonald\u2019s \u015fi-a respectat promisiunea de a r\u0103m\u00e2ne accesibil \u015fi apropiat de fiecare genera\u0163ie\u201d, afirm\u0103 Valentin Tru\u0163\u0103. Iar \u00een r\u00e2ndul argumentelor, completeaz\u0103 el, sunt decizii ca produse inspirate din re\u0163ete locale, de la McMici la burgerii semna\u0163i de chefi rom\u00e2ni, brandul reu\u015find s\u0103 se adapteze \u015fi s\u0103 r\u0103m\u00e2n\u0103 relevant \u00eentr-o pia\u0163\u0103 tot mai competitiv\u0103. \u00cen plus, compania a mizat \u015fi pe procurarea de ingrediente de la furnizori locali, pentru un plus de gust \u015fi prospe\u0163ime.<\/p>\n<p>\nIar ritmul deschiderilor de noi spa\u0163ii a fost sus\u0163inut: de la deschiderea primului restaurant, compania a ajuns la 44 de restaurante \u00een 2000 \u015fi la 63 \u00een 2010. \u00cen prezent, McDonald\u2019s num\u0103r\u0103 108 restaurante \u00een 33 de ora\u015fe \u015fi peste 7.000 de angaja\u0163i, fiind unul dintre cei mai mari angajatori din Rom\u00e2nia la nivelul industriei alimentare. Iar lista angaj\u0103rilor r\u0103m\u00e2ne deschis\u0103. \u00cen acela\u015fi timp, loialitatea angaja\u0163ilor este sus\u0163inut\u0103 prin programe de preg\u0103tire, precum Young Lead \u2013 un program de preg\u0103tire a tinerilor manageri de restaurant \u2013 pentru c\u0103 promovarea se face 100% din interior. Totodat\u0103, Bursele McDonald\u2019s au rolul de a recompensa angaja\u0163ii cu rezultate remarcabile la \u00eenv\u0103\u0163\u0103tur\u0103 \u015fi la locul de munc\u0103. \u00cen plus, poveste\u015fte executivul, tinerii angaja\u0163i au la dispozi\u0163ie sesiuni de training gratuite, acces la programe interna\u0163ionale de formare prin McDonald\u2019s Hamburger University, dar \u015fi posibilitatea de a accesa diferite roluri la nivelul Premier Capital (n.r.: compania care opereaz\u0103 restaurantele McDonald\u2019s \u00een Estonia, Grecia, Letonia, Lituania, Malta \u015fi Rom\u00e2nia).<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/7266\/22834726\/11\/mcdonald-s-mood-2.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n\u00cen paralel, \u00een acest an aniversar, \u201ecompania dore\u015fte s\u0103-i sus\u0163in\u0103 cu granturi \u00een valoare total\u0103 de peste 50.000 de euro pe tinerii rom\u00e2ni ambi\u0163io\u015fi \u015fi vis\u0103tori, cu v\u00e2rste \u00eentre 17 \u015fi 19 ani. De aceea, McDonald\u2019s \u00een Rom\u00e2nia a lansat Grant My Passion, un program pilot pentru sprijinirea tinerelor genera\u0163ii cu granturi de dezvoltare, \u00een patru arii de interes: antreprenoriat (YoungStart Grant), talent \/ hobby (Talent Grant), educa\u0163ie (Education Grant) \u015fi sustenabilitate (BetterWorld Grant)\u201d, sus\u0163ine Valentin Tru\u0163\u0103.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Pa\u015fi de cre\u015ftere<\/strong><\/p>\n<p>\nCare sunt momentele-cheie \u00een dezvoltarea McDonald\u2019s \u00een Rom\u00e2nia? Executivul poveste\u015fte c\u0103 fiecare deceniu a avut momentele sale speciale. \u201ePrimul restaurant din 1995 a fost un \u00eenceput plin de emo\u0163ie \u015fi curiozitate. A urmat extinderea accelerat\u0103 din anii 2000\u201d. \u00cen 2016, preluarea licen\u0163ei de dezvoltare de c\u0103tre Premier Capital a deschis un nou capitol \u2013 cu investi\u0163ii masive \u00een digitalizare, sustenabilitate \u015fi modernizare. Digitalizarea, \u00een special, a schimbat complet interac\u0163iunea: kiosk-urile au redus timpul de a\u015fteptare, aplica\u0163ia mobil\u0103 a transformat telefonul \u00eentr-un McDonald\u2019s de buzunar, iar prin serviciul de livrare produsele ajung la clien\u0163i acas\u0103.<\/p>\n<p>\n\u00cen 2016, c\u00e2nd Premier Capital, partenerul maltez pentru dezvoltare al McDonald\u2019s \u00een \u015fase \u0163\u0103ri europene, a preluat \u015fi re\u0163eaua din Rom\u00e2nia, opera\u0163iunile acestuia au ajuns la o cifr\u0103 de afaceri de peste 200 de milioane de euro, dublu fa\u0163\u0103 de 2015. La momentul achizi\u0163iei, re\u0163eaua de pe pia\u0163a rom\u00e2neasc\u0103 avea 67 de restaurante noi.&nbsp; &nbsp;<\/p>\n<p>\n<a href=\"https:\/\/www.businessmagazin.ro\/cover-story\/povestea-celor-30-de-ani-de-mcdonald-s-in-romania-22832423\">CITITI AICI MATERIALUL INTEGRAL<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Venirea McDonald\u2019s \u00een Rom\u00e2nia, una dintre primele multina\u0163ionale care a p\u0103\u015fit pe pia\u0163a local\u0103, a \u00eensemnat pentru consumatorii de pe pia\u0163a local\u0103 primul contact cu celebrele produse. Pe l\u00e2ng\u0103 meniul care este familiar celor mai mul\u0163i rom\u00e2ni, din orice ungher al \u0163\u0103rii, compania a adus un model de business, \u00een care eficien\u0163a, standardizarea \u015fi inova\u0163ia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,698,512],"tags":[192,5238,202,7155,7436],"class_list":["post-237622","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-cover-story","category-revista-bm","tag-angajati","tag-consumatori","tag-cover-story","tag-mcdonalds","tag-restaurante"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=237622"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237622\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=237622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=237622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=237622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}