\nMeta va introduce reclame pe WhatsApp, gigantul Big Tech \u00eencerc\u00e2nd s\u0103 monetizeze cea mai popular\u0103 aplica\u0163ie de mesagerie din lume, scrie FT.<\/p>\n
\nWhatsApp a anun\u0163at luni c\u0103 va lansa acest program la nivel global \u00een urm\u0103toarele luni.<\/p>\n
\nReclamele vor ap\u0103rea \u00een sec\u0163iunea Status, r\u0103m\u00e2n\u00e2nd astfel separate de zona principal\u0103 de conversa\u0163ii. \u201eAvem aceast\u0103 cerere de mult timp din partea companiilor\u201d, a spus Nikila Srinivasan, vicepre\u015fedinte pentru WhatsApp business.<\/p>\n
\n\u00cenainte ca WhatsApp s\u0103 fie achizi\u0163ionat de Facebook pentru 19 miliarde de dolari \u00een 2014, cofondatorul s\u0103u Brian Acton transformase \u00een mottoul companiei deviza \u201eF\u0103r\u0103 reclame!\u201d.<\/p>\n
\nGrupul a declarat c\u0103 decizia de a se \u00eendep\u0103rta de aceast\u0103 pozi\u0163ie de lung\u0103 durat\u0103 s-a datorat faptului c\u0103 acum \u201eexist\u0103 un spa\u0163iu\u201d pentru publicitate care nu interfereaz\u0103 cu conversa\u0163iile personale.<\/p>\n
\nIntroducerea reclamelor pe WhatsApp, aplica\u0163ie cu peste 3 miliarde de utilizatori activi la nivel mondial. va ajuta Meta s\u0103-\u015fi creasc\u0103 \u015fi mai mult veniturile, permi\u0163\u00e2nd gigantului tehnologic american s\u0103 monetizeze una dintre pu\u0163inele sale platforme \u00eenc\u0103 lipsite de publicitate.<\/p>\n","protected":false},"excerpt":{"rendered":"
Meta va introduce reclame pe WhatsApp, gigantul Big Tech \u00eencerc\u00e2nd s\u0103 monetizeze cea mai popular\u0103 aplica\u0163ie de mesagerie din lume, scrie FT. WhatsApp a anun\u0163at luni c\u0103 va lansa acest program la nivel global \u00een urm\u0103toarele luni. Reclamele vor ap\u0103rea \u00een sec\u0163iunea Status, r\u0103m\u00e2n\u00e2nd astfel separate de zona principal\u0103 de conversa\u0163ii. \u201eAvem aceast\u0103 cerere de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[11120,393,6763,11646,34607],"class_list":["post-237528","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-mesagerie","tag-meta","tag-publicitate","tag-reclame","tag-whatsapp"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=237528"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237528\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=237528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=237528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=237528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}