\nAnul acesta, 32% dintre rom\u00e2ni inten\u0163ioneaz\u0103 s\u0103-\u015fi petreac\u0103 vacan\u0163ele \u00een str\u0103in\u0103tate, cele mai populare destina\u0163ii fiind Grecia, Italia \u015fi Spania. \u00cen medie, turi\u015ftii rom\u00e2ni pl\u0103nuiesc s\u0103 petreac\u0103 aproape 9 zile \u00een afara \u0163\u0103rii \u015fi s\u0103 cheltuiasc\u0103 aproximativ 840 de euro pe persoan\u0103, per c\u0103l\u0103torie \u2013 cea mai mare parte din buget fiind destinat\u0103 m\u00e2nc\u0103rii, excursiilor \u015fi suvenirurilor, noteaz\u0103 studiul Visa \u201cInten\u0163ii de c\u0103l\u0103torie \u015fi plat\u0103 2025\u201d.<\/p>\n
\nStudiul Visa, realizat \u00een \u015fapte \u0163\u0103ri din Europa Central\u0103 \u015fi de Est (ECE), inclusiv Rom\u00e2nia, arat\u0103 c\u0103 pl\u0103\u0163ile digitale devin o practic\u0103 obi\u015fnuit\u0103 pentru turi\u015ftii rom\u00e2ni care \u00ee\u015fi petrec vacan\u0163ele peste hotare. Peste 4 din 5 rom\u00e2ni aleg s\u0103 pl\u0103teasc\u0103 la destina\u0163ie folosind cardul, telefonul sau ceasul inteligent, num\u0103rul celor care prefer\u0103 pl\u0103\u0163ile electronice fiind \u00een u\u015foar\u0103 cre\u015ftere fa\u0163\u0103 de anul trecut.<\/p>\n
\nPortofelele digitale c\u00e2\u015ftig\u0103 \u015fi ele tot mai mult\u0103 popularitate, cu o cre\u015ftere de 4% fa\u0163\u0103 de anul anterior, fiind metoda preferat\u0103 de plat\u0103 \u00een str\u0103in\u0103tate pentru 1 din 3 rom\u00e2ni. Pentru turi\u015ftii din ECE, confortul (64%), rapiditatea (61%) \u015fi siguran\u0163a (55%) reprezint\u0103 principalele avantaje ale pl\u0103\u0163ilor cu cardul \u00een afara \u0163\u0103rii de origine. Cardurile Visa permit efectuarea de pl\u0103\u0163i mai rapide \u015fi mai sigure \u00een peste 180 de valute, la peste 150 de milioane de comercian\u0163i din peste 200 de \u0163\u0103ri \u015fi teritorii.<\/p>\n
\n\u201eStudiul nostru arat\u0103 c\u0103 rom\u00e2nii \u2013 fie \u00een etapa de planificare a unei c\u0103l\u0103torii, fie afla\u0163i deja \u00een vacan\u0163\u0103 \u00een str\u0103in\u0103tate \u2013 prefer\u0103 s\u0103 pl\u0103teasc\u0103 utiliz\u00e2nd portofele digitale, care pot fi folosite \u00een re\u0163eaua global\u0103 Visa \u015fi beneficiaz\u0103 de tehnologiile noastre avansate. Tokenizarea le ofer\u0103 un nivel suplimentar de securitate\u201d, declar\u0103 Elena Ungureanu, Country Manager Visa \u00een Rom\u00e2nia.<\/p>\n
\nPeste jum\u0103tate dintre rom\u00e2ni \u00ee\u015fi planific\u0103 atent cheltuielile \u00eenainte de plecare, iar 1 din 2 \u00ee\u015fi monitorizeaz\u0103 bugetul \u00een timpul vacan\u0163ei prin serviciile bancare digitale pe care le are la dispozi\u0163ie. Dintre cei care \u00ee\u015fi organizeaz\u0103 din timp bugetul, 81% afirm\u0103 c\u0103 au reu\u015fit s\u0103 se \u00eencadreze \u00een sumele stabilite ini\u0163ial. Totu\u015fi, aproape 16% recunosc c\u0103 \u00ee\u015fi mai ajusteaz\u0103 cheltuielile pentru a \u0163ine pasul cu cei care \u00eei \u00eenso\u0163esc \u00een c\u0103l\u0103torie, chiar dac\u0103 asta \u00eenseamn\u0103 c\u0103 dep\u0103\u015fesc bugetul planificat.<\/p>\n
\nDe\u015fi rom\u00e2nii se descurc\u0103 bine \u00een gestionarea bugetelor de vacan\u0163\u0103, studiul Visa arat\u0103 c\u0103 exist\u0103 unele instrumente care le-ar putea \u00eembun\u0103t\u0103\u0163i experien\u0163a. Printre acestea se num\u0103r\u0103 conturile sau cardurile \u00een valute multiple cu acces la cursuri de schimb actualizate, aplica\u0163iile bancare ce permit o eviden\u0163\u0103 \u00een timp real a cheltuielilor \u015fi le clasific\u0103 automat, precum \u015fi cardurile speciale pentru c\u0103l\u0103torii. Dezvoltarea unor servicii personalizate \u00een acest sens este esen\u0163ial\u0103 pentru atragerea, implicarea \u015fi fidelizarea clien\u0163ilor.<\/p>\n
\n\u201eStudiul nostru arat\u0103 c\u0103 rom\u00e2nii sunt interesa\u0163i s\u0103 utilizeze servicii bancare auxiliare legate de c\u0103l\u0103torii \u015fi, \u00een medie, sunt dispu\u015fi s\u0103 pl\u0103teasc\u0103 11,50 lei pe lun\u0103 pentru acestea, iar o parte dintre ei ar accepta chiar \u015fi costuri de peste 25 de lei\u201d, spune Elena Ungureanu.<\/p>\n
\nMajoritatea rom\u00e2nilor \u00ee\u015fi organizeaz\u0103 c\u0103l\u0103toriile pe cont propriu, iar 2 din 5 aleg pachete de vacan\u0163\u0103. \u00cen ambele situa\u0163ii, cei mai mul\u0163i prefer\u0103 s\u0103 achizi\u0163ioneze serviciile prin canale online \u015fi s\u0103 pl\u0103teasc\u0103 digital.<\/p>\n
\nAtunci c\u00e2nd \u00ee\u015fi planific\u0103 urm\u0103toarea vacan\u0163\u0103, rom\u00e2nii se bazeaz\u0103 \u00een principal pe sfaturi de la prieteni \u015fi familie (51%), dar \u015fi pe surse de \u00eencredere precum bro\u015furi ale agen\u0163iilor de turism (45%) \u015fi site-uri de c\u0103l\u0103torii (42%). De remarcat este faptul c\u0103 12% folosesc deja inteligen\u0163a artificial\u0103 pentru planificarea c\u0103l\u0103toriilor. La fel ca \u00een restul Europei Centrale \u015fi de Est, AI-ul \u00eencepe discret s\u0103 preia rolul de consultant de vacan\u0163\u0103, semn c\u0103 \u015fi planificarea turistic\u0103 trece printr-o transformare digital\u0103.<\/p>\n
\nVisa a analizat, de asemenea, \u015fi cele mai frustrante probleme legate de c\u0103l\u0103torii pentru consumatorii din ECE. Printre principalele \u00eengrijor\u0103ri se num\u0103r\u0103 \u00eentreruperile nea\u015fteptate (zboruri \u00eent\u00e2rziate sau anulate, bagaje pierdute), aglomera\u0163ia excesiv\u0103 din unele zone turistice \u015fi temerile legate de escrocherii, ho\u0163i de buzunare \u015fi siguran\u0163\u0103, \u00een general.<\/p>\n
\nDe\u015fi nu reprezint\u0103 o preocupare major\u0103 la nivel regional, 1 din 8 turi\u015fti rom\u00e2ni recunoa\u015fte c\u0103 a fost luat prin surprindere de indisponibilitatea unor metode de plat\u0103 \u00een str\u0103in\u0103tate \u2013 atunci c\u00e2nd op\u0163iunile preferate nu erau disponibile sau nu erau opera\u0163ionale \u00een \u0163ara respectiv\u0103.<\/p>\n
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Anul acesta, 32% dintre rom\u00e2ni inten\u0163ioneaz\u0103 s\u0103-\u015fi petreac\u0103 vacan\u0163ele \u00een str\u0103in\u0103tate, cele mai populare destina\u0163ii fiind Grecia, Italia \u015fi Spania. \u00cen medie, turi\u015ftii rom\u00e2ni pl\u0103nuiesc s\u0103 petreac\u0103 aproape 9 zile \u00een afara \u0163\u0103rii \u015fi s\u0103 cheltuiasc\u0103 aproximativ 840 de euro pe persoan\u0103, per c\u0103l\u0103torie \u2013 cea mai mare parte din buget fiind destinat\u0103 m\u00e2nc\u0103rii, excursiilor […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[23957,74,22228,11597,563,95],"class_list":["post-237424","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alocare","tag-buget","tag-excursii","tag-mancare","tag-vacanta","tag-visa"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=237424"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237424\/revisions"}],"predecessor-version":[{"id":237436,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237424\/revisions\/237436"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=237424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=237424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=237424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}