\nAproximativ 77% dintre firmele rom\u00e2ne\u015fti se a\u015fteapt\u0103 ca \u00een urm\u0103toarele 12 luni activitatea comercial\u0103 s\u0103 le fie afectat\u0103 de platformele interna\u0163ionale \u00een principal prin sc\u0103derea v\u00e2nz\u0103rilor, arat\u0103 un studiu de pia\u0163\u0103 al Asocia\u0163iei Rom\u00e2ne a Magazinelor Online (ARMO), realizat \u00een r\u00e2ndul firmelor de comer\u0163 rom\u00e2ne\u015fti, offline \u015fi online, privind efectele extinderii marilor platforme interna\u0163ionale de comer\u0163 electronic asupra mediului de afaceri autohton.<\/p>\n
\n\u201eMesajul antreprenorilor locali consulta\u0163i prin acest studiu este clar: vrem condi\u0163ii nediscriminatorii pentru to\u0163i juc\u0103torii. At\u00e2t timp c\u00e2t comercian\u0163ii rom\u00e2ni pl\u0103tesc integral TVA, taxe vamale, taxe pe munc\u0103 \u015fi respect\u0103 standardele UE \u015fi legisla\u0163ia na\u0163ional\u0103, nu putem accepta ca acelea\u015fi reguli s\u0103 fie op\u0163ionale pentru platformele din afara Uniunii\u201d, a spus Cristi Movil\u0103, pre\u015fedintele ARMO.<\/p>\n
\nPotrivit studiului, 75% dintre responden\u0163i avertizeaz\u0103 c\u0103 micii produc\u0103tori rom\u00e2ni risc\u0103 falimentul din cauza presiunii exercitate de Temu, AliExpress, Trendyol \u015fi Shein, 73% dintre responden\u0163i anticipeaz\u0103 diminuarea profitului, iar 43% confirm\u0103 sc\u0103derea num\u0103rului de clien\u0163i. \u00cen acela\u015fi timp, 71% semnaleaz\u0103 o posibil\u0103 cre\u015ftere a produselor de slab\u0103 calitate pe pia\u0163\u0103, afect\u00e2nd experien\u0163a consumatorilor \u015fi imaginea \u00eentregului sector de comer\u0163 online rom\u00e2nesc.<\/p>\n
\nConform ARMO, \u00een 2024, comer\u0163ul electronic a generat \u00een Rom\u00e2nia o cifr\u0103 de afaceri echivalent\u0103 cu 3,4 % din PIB, cu poten\u0163ial de convergen\u0163\u0103 spre media european\u0103 de 4,2%.<\/p>\n
\n\u201ePeste 72% dintre internau\u0163i au cump\u0103rat online anul trecut, evolu\u0163ie sus\u0163inut\u0103 de cre\u015fterea conectivit\u0103\u0163ii \u00een mediul rural (67,3% rat\u0103 de adop\u0163ie). Pentru ca acest motor de digitalizare \u015fi venituri fiscale s\u0103 continue s\u0103 func\u0163ioneze, este nevoie de un \u201elevel playing field\u201d real, nu doar declarativ.\u201d<\/p>\n
\nAntreprenorii rom\u00e2ni se a\u015fteapt\u0103 la continuarea declinului: 32% din totalul comercian\u0163ilor afecta\u0163i previzioneaz\u0103 sc\u0103derea v\u00e2nz\u0103rilor \u015fi \u00een acest an, iar aproape 1 din 4 produc\u0103tori locali care \u00ee\u015fi comercializeaz\u0103 produsele acuz\u0103 concuren\u0163a neloial\u0103 a platformelor asiatice prin pre\u0163urile de \u201edumping\u201d practicate \u015fi neplata taxelor datorate bugetului na\u0163ional.<\/p>\n
\nCercetarea arat\u0103 c\u0103 peste jum\u0103tate dintre companiile rom\u00e2ne\u015fti consultate a\u015fteapt\u0103 m\u0103suri concrete de la autorit\u0103\u0163ile na\u0163ionale \u015fi europene: 65% cer programe dedicate IMM-urilor pentru adaptarea la transformarea digital\u0103 \u015fi inovare; 62% solicit\u0103 obligarea platformelor asiatice s\u0103 respecte integral legisla\u0163ia na\u0163ional\u0103 \u015fi UE de protec\u0163ie a consumatorilor; 61% vor aplicarea acelora\u015fi impozite pe care le achit\u0103 firmele rom\u00e2ne\u015fti; 55% sus\u0163in introducerea taxelor vamale pentru toate bunurile importate din afara UE, indiferent de valoarea coletului.<\/p>\n
\n\u201eFiecare euro pierdut prin neplata taxelor de c\u0103tre platformele non-UE este un euro pe care statul \u00eel recupereaz\u0103 de la antreprenorii rom\u00e2ni corec\u0163i. Dac\u0103 nu \u00eenchidem aceste porti\u0163e, risc\u0103m s\u0103 pierdem un ecosistem digital care ast\u0103zi contribuie decisiv la modernizarea economiei rom\u00e2ne\u015fti\u201d, a mai spus Cristian Pelivan, Director Executiv ARMO.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Aproximativ 77% dintre firmele rom\u00e2ne\u015fti se a\u015fteapt\u0103 ca \u00een urm\u0103toarele 12 luni activitatea comercial\u0103 s\u0103 le fie afectat\u0103 de platformele interna\u0163ionale \u00een principal prin sc\u0103derea v\u00e2nz\u0103rilor, arat\u0103 un studiu de pia\u0163\u0103 al Asocia\u0163iei Rom\u00e2ne a Magazinelor Online (ARMO), realizat \u00een r\u00e2ndul firmelor de comer\u0163 rom\u00e2ne\u015fti, offline \u015fi online, privind efectele extinderii marilor platforme interna\u0163ionale de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8887,7281,7981,539],"class_list":["post-237342","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-estimare","tag-extindere","tag-firme","tag-online"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237342","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=237342"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237342\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=237342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=237342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=237342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}