\n\u015eapte din 10 firme rom\u00e2ne\u015fti estimeaz\u0103 c\u0103 afacerile lor din retail vor fi afectate de concuren\u0163a neloial\u0103 a platformelor de tipul Temu \u015fi Shein, micii produc\u0103tori avertiz\u00e2nd c\u0103 risc\u0103 falimentul, potrivit unui sondaj realizat de Asocia\u0163ia Rom\u00e2n\u0103 a Magazinelor Online (ARMO).<\/p>\n
\nAstfel, 77% dintre firmele rom\u00e2ne\u015fti se a\u015fteapt\u0103 ca \u00een urm\u0103toarele 12 luni activitatea comercial\u0103 s\u0103 le fie afectat\u0103 de platformele interna\u0163ionale \u00een principal prin sc\u0103derea v\u00e2nz\u0103rilor, 73% dintre responden\u0163i anticipeaz\u0103 diminuarea profitului, iar 43% confirm\u0103 sc\u0103derea num\u0103rului de clien\u0163i.<\/p>\n
\n\u00cen acela\u015fi timp, 75% avertizeaz\u0103 c\u0103 micii produc\u0103tori rom\u00e2ni risc\u0103 falimentul din cauza presiunii exercitate de Temu, AliExpress, Trendyol \u015fi Shein, iar 71% semnaleaz\u0103 o posibil\u0103 cre\u015ftere a produselor de slab\u0103 calitate pe pia\u0163\u0103.<\/p>\n
\nSondajul arat\u0103 c\u0103 Temu \u015fi Aliexpress au cel mai mare impact \u00een r\u00e2ndul rev\u00e2nz\u0103torilor \u015fi a companiilor mici, \u00een timp ce Shein \u015fi Trendyol afecteaz\u0103 cel mai mult companiile care comercializeaz\u0103 haine, \u00eenc\u0103l\u0163\u0103minte \u015fi accesorii<\/em>.<\/p>\n \nAproape 1 din 4 produc\u0103tori locali care \u00ee\u015fi comercializeaz\u0103 produsele acuz\u0103 concuren\u0163a neloial\u0103 a platformelor asiatice prin pre\u0163urile de \u201edumping\u201d practicate \u015fi neplata taxelor datorate bugetului na\u0163ional.<\/p>\n \nCercetarea arat\u0103 c\u0103 peste jum\u0103tate dintre companiile rom\u00e2ne\u015fti consultate a\u015fteapt\u0103 m\u0103suri concrete de la autorit\u0103\u0163ile na\u0163ionale \u015fi europene.<\/p>\n \n\u201eMesajul antreprenorilor locali consulta\u0163i prin acest studiu este clar: vrem condi\u0163ii nediscriminatorii pentru to\u0163i juc\u0103torii. At\u00e2t timp c\u00e2t comercian\u0163ii rom\u00e2ni pl\u0103tesc integral TVA, taxe vamale, taxe pe munc\u0103 \u015fi respect\u0103 standardele UE \u015fi legisla\u0163ia na\u0163ional\u0103, nu putem accepta ca acelea\u015fi reguli s\u0103 fie op\u0163ionale pentru platformele din afara Uniunii\u201d, declar\u0103 Cristi Movil\u0103, pre\u015fedintele ARMO.<\/p>\n \nProduc\u0103torii cer ca platformele s\u0103 achite acelea\u015fi impozite ca \u015fi firmele rom\u00e2ne\u015fti, iar peste jumptate vor introducerea taxelor vamale pentru toate bunurile importate din afara UE, indiferent de valoarea coletului.<\/p>\n \nConform ARMO, \u00een 2024, comer\u0163ul electronic a generat \u00een Rom\u00e2nia o cifr\u0103 de afaceri echivalent\u0103 cu 3,4 % din PIB, cu poten\u0163ial de convergen\u0163\u0103 spre media european\u0103 de 4,2%. Peste 72% dintre internau\u0163i au cump\u0103rat online anul trecut, evolu\u0163ie sus\u0163inut\u0103 de cre\u015fterea conectivit\u0103\u0163ii \u00een mediul rural (67,3% rat\u0103 de adop\u0163ie).<\/p>\n \n\u201eFiecare euro pierdut prin neplata taxelor de c\u0103tre platformele non-UE este un euro pe care statul \u00eel recupereaz\u0103 de la antreprenorii rom\u00e2ni corec\u0163i. Dac\u0103 nu \u00eenchidem aceste porti\u0163e, risc\u0103m s\u0103 pierdem un ecosistem digital care ast\u0103zi contribuie decisiv la modernizarea economiei rom\u00e2ne\u015fti\u201d, subliniaz\u0103 Cristian Pelivan, Director Executiv ARMO.<\/p>\n \nStudiul \u201cImpactul platformelor interna\u0163ionale asupra comer\u0163ului din Rom\u00e2nia\u201d a fost comandat de ARMO \u015fi realizat de c\u0103tre MIA Marketing prin interviuri telefonice asistate de computer (CATI) \u00een perioada 28 aprilie \u2013 13 mai, pe un e\u015fantion de 511 firme.<\/p>\n \nLansat\u0103 \u00een 2010, Asocia\u0163ia Rom\u00e2n\u0103 a Magazinelor Online (ARMO) este membr\u0103 a Ecommerce Europe, ce reprezint\u0103 peste 150.000 de companii prin intermediul asocia\u0163iilor na\u0163ionale. <\/p>\n \n <\/p>\n","protected":false},"excerpt":{"rendered":" \u015eapte din 10 firme rom\u00e2ne\u015fti estimeaz\u0103 c\u0103 afacerile lor din retail vor fi afectate de concuren\u0163a neloial\u0103 a platformelor de tipul Temu \u015fi Shein, micii produc\u0103tori avertiz\u00e2nd c\u0103 risc\u0103 falimentul, potrivit unui sondaj realizat de Asocia\u0163ia Rom\u00e2n\u0103 a Magazinelor Online (ARMO). Astfel, 77% dintre firmele rom\u00e2ne\u015fti se a\u015fteapt\u0103 ca \u00een urm\u0103toarele 12 luni activitatea comercial\u0103 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[201,7981,297,7262],"class_list":["post-237336","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-companii","tag-firme","tag-producator","tag-taxe"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=237336"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237336\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=237336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=237336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=237336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}