{"id":237276,"date":"2025-06-08T21:00:00","date_gmt":"2025-06-08T21:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=237276"},"modified":"2026-04-11T08:48:35","modified_gmt":"2026-04-11T08:48:35","slug":"capitalistul-saptamanii-ueli-prager","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=237276","title":{"rendered":"Capitalistul s\u0103pt\u0103m\u00e2nii: Ueli Prager"},"content":{"rendered":"

\nUeli Prager nu a fost nici buc\u0103tar, nici hotelier, ci un vizionar care a \u00een\u0163eles instinctiv ce-\u015fi dore\u015fte clientul urban: m\u00e2ncare bun\u0103, rapid\u0103, f\u0103r\u0103 complica\u0163ii. A\u015fa s-a n\u0103scut M\u00f6venpick \u2013 dintr-o idee simpl\u0103, dar executat\u0103 impecabil.<\/strong><\/p>\n

\n <\/p>\n

\nU n pesc\u0103ru\u015f nu face ceremonii: se arunc\u0103, prinde ce are nevoie \u015fi zboar\u0103 mai departe.\u201d A\u015fa \u00ee\u015fi explica Ueli Prager alegerea numelui M\u00f6venpick pentru primul s\u0103u restaurant deschis \u00een Z\u00fcrich, \u00een 1948. Ueli Prager s-a n\u0103scut \u00een 1916, \u00een Elve\u0163ia, \u00eentr-o familie de industria\u015fi evrei din Z\u00fcrich. De\u015fi provenea dintr-un mediu educat \u015fi \u00eenst\u0103rit, nu a urmat o carier\u0103 conven\u0163ional\u0103. A studiat dreptul, dar \u015fi-a abandonat studiile pentru a explora lumea afacerilor cu ochiul unui autodidact.  Prager a crescut \u00eentr-un context marcat de rigoare elve\u0163ian\u0103, dar \u015fi de o deschidere intelectual\u0103 aparte. Familia sa, de origine evreiasc\u0103, era implicat\u0103 \u00een comer\u0163 \u015fi industrie, \u00eens\u0103 t\u00e2n\u0103rul Ueli nu p\u0103rea interesat de a mo\u015fteni pur \u015fi simplu un business. \u00cel atr\u0103geau mai degrab\u0103 ideile care pot fi puse \u00een practic\u0103 simplu, clar \u015fi eficient, f\u0103r\u0103 teorii complicate. De altfel, nu \u015fi-a dus la cap\u0103t studiile de drept, ci a preferat s\u0103 lucreze direct \u00een industrie, unde a acumulat experien\u0163\u0103 \u00een lan\u0163uri de aprovizionare \u015fi management opera\u0163ional. Avea o fire nonconformist\u0103, dar extrem de pragmatic\u0103, \u015fi credea c\u0103 ospitalitatea nu trebuie s\u0103 fie despre opulen\u0163\u0103, ci despre experien\u0163\u0103. \u00cen anii \u201940, a lucrat \u00een diverse func\u0163ii \u00een industria alimentar\u0103, inclusiv la Nestl\u00e9, unde a \u00eenv\u0103\u0163at cum func\u0163ioneaz\u0103 procesele de produc\u0163ie \u015fi distribu\u0163ie. \u00cens\u0103 ideea de a crea un concept propriu, de la zero, l-a urm\u0103rit obsesiv.<\/p>\n

\nA\u015fa a ap\u0103rut, \u00een 1948, primul restaurant M\u00f6venpick \u2013 \u015fi odat\u0103 cu el, un nou model de business \u00een gastronomie \u015fi ospitalitate. A pus bazele businesului imediat dup\u0103 r\u0103zboi, c\u00e2nd Europa se reconstruia din ruine \u2013 lent, auster, cu pu\u0163ine locuri \u00een care s\u0103 m\u0103n\u00e2nci bine f\u0103r\u0103 formalit\u0103\u0163i sau pre\u0163uri inaccesibile. Prager, fiul unui industria\u015f, nu era buc\u0103tar, dar avea o idee limpede: s\u0103 democratizeze gustul bun, cu rapiditate \u015fi eficien\u0163\u0103, \u00eentr-un format complet diferit de restaurantele somptuoase ale vremii.<\/p>\n

\n\"\"<\/p>\n

\nObservase pesc\u0103ru\u015fii plutind deasupra lacului Z\u00fcrich. \u00cei pl\u0103cea cum ace\u015ftia planau f\u0103r\u0103 efort, apoi plonjau decisiv dup\u0103 prad\u0103 \u2013 f\u0103r\u0103 a pierde timp, f\u0103r\u0103 s\u0103 risipeasc\u0103 energie. A\u015fa \u00ee\u015fi dorea s\u0103 fie \u015fi noul lui concept: un restaurant f\u0103r\u0103 \u201ebaletul\u201d mesenilor, dar cu m\u00e2ncare de calitate, servit\u0103 repede \u015fi corect. \u201eM\u00f6we\u201d \u00eenseamn\u0103 pesc\u0103ru\u015f \u00een german\u0103, iar \u201epick\u201d sugera ac\u0163iunea rapid\u0103.<\/p>\n

\nA\u015fa s-a n\u0103scut \u201eM\u00f6venpick\u201d.Primul restaurant a fost un succes instantaneu. Clien\u0163ii \u2013 de la func\u0163ionari la avoca\u0163i \u015fi turi\u015fti \u2013 veneau pentru friptura servit\u0103 \u00een 10 minute, deserturile impecabile \u015fi atmosfera prietenoas\u0103, dar profesionist\u0103. Nici prea scump, nici banal. Nici fast-food, nici fine dining. Un spa\u0163iu nou, care r\u0103spundea vremurilor \u015fi unui nou tip de consumator urban. Ueli Prager era un vizionar t\u0103cut. Credea c\u0103 un concept bun trebuie s\u0103 fie scalabil, dar \u015fi constant \u00een calitate. A deschis noi restaurante, apoi hoteluri, \u015fi mereu a p\u0103strat acel echilibru \u00eentre simplitate, elegan\u0163\u0103 \u015fi eficien\u0163\u0103. Nu visa la un imperiu, dar \u00een c\u00e2teva decenii l-a construit: hoteluri \u00een Elve\u0163ia, apoi \u00een Cairo, apoi \u00een Orientul Mijlociu \u015fi Asia. A introdus micul dejun tip bufet, a creat standarde pentru servirea rapid\u0103 \u00een hoteluri, \u015fi \u2013 \u00een paralel \u2013 a lansat M\u00f6venpick Ice Cream, cu re\u0163ete bazate pe ingrediente naturale \u015fi crem\u0103 elve\u0163ian\u0103. Nu a fost zgomotos, nici agresiv \u00een expansiune. Dar a fost obsedat de detaliu \u015fi consecvent \u00een viziune.<\/p>\n

\n\u00cen 2018, grupul Accor avea s\u0103 cumpere M\u00f6venpick Hotels & Resorts cu 560 milioane CHF, confirm\u00e2nd c\u0103 brandul creat de un t\u00e2n\u0103r cu o metafor\u0103 despre pesc\u0103ru\u015fi devenise o marc\u0103 global\u0103. Ueli Prager spunea c\u0103 nu avea un plan de afaceri, ci doar o idee clar\u0103 despre ce ar vrea el, ca om obi\u015fnuit, s\u0103 i se ofere \u00eentr-un restaurant. Poate c\u0103 tocmai de aceea a reu\u015fit. A fost clientul ideal al propriei idei \u2013 \u015fi a livrat exact ce promitea: o experien\u0163\u0103 f\u0103r\u0103 risip\u0103, dar cu gust. Ca un pesc\u0103ru\u015f elve\u0163ian.  <\/p>\n

\nSurse: press.accor.com, group.accor.com, en.wikipedia.org, novacancynews.com<\/em><\/p>\n

\n

\n1.\u008c \u00cen 2023, grupul Accor, care de\u0163ine M\u00f6venpick Hotels & Resorts, a \u00eenregistrat venituri consolidate de 5,056 miliarde de euro, marc\u00e2nd o cre\u015ftere de 18% fa\u0163\u0103 de anul precedent. Aceast\u0103 performan\u0163\u0103 a fost sus\u0163inut\u0103 de o cerere global\u0103 rezilient\u0103 \u015fi de cheltuieli solide \u00een segmentul de experien\u0163e \u015fi agrement, \u00een ciuda presiunilor infla\u0163ioniste.<\/strong><\/span><\/p>\n

\n\u008d2. Divizia Premium, Midscale \u015fi Economy, care include branduri precum M\u00f6venpick, a generat venituri de 2,96 miliarde de euro, \u00een cre\u015ftere cu 17% fa\u0163\u0103 de 2022. Aceast\u0103 cre\u015ftere reflect\u0103 nivelurile solide de activitate \u00eenregistrate pe parcursul perioadei.<\/strong><\/span><\/p>\n

\n\u008e3. \u00cen ceea ce prive\u015fte M\u00f6venpick Hotels & Resorts, \u00een prezent opereaz\u0103 peste 80 de hoteluri \u015fi resorturi \u00een peste 25 de \u0163\u0103ri, inclusiv \u00een Europa, Africa, Orientul Mijlociu \u015fi Asia. Brandul este recunoscut pentru combina\u0163ia sa de ospitalitate elve\u0163ian\u0103, excelen\u0163\u0103 culinar\u0103 \u015fi angajament fa\u0163\u0103 de sustenabilitate.<\/strong><\/span><\/p>\n

\n\u008f4. Achizi\u0163ia M\u00f6venpick Hotels & Resorts de c\u0103tre Accor \u00een 2018, pentru o sum\u0103 de 560 milioane CHF, a consolidat pozi\u0163ia grupului \u00een segmentul hotelurilor premium \u015fi a extins prezen\u0163a sa global\u0103.<\/strong><\/span><\/p>\n

\n\"\"<\/p>\n

\n\u00cen 1948, Ueli Prager a deschis primul restaurant M\u00f6venpick \u2013 \u015fi odat\u0103 cu el, s- lansat un nou model de business \u00een gastronomie \u015fi ospitalitate.<\/strong><\/em><\/p>\n

\nSurse: site-ul Accor Hotels<\/em><\/p>\n

\nTraducere \u015fi adaptare: Ioana Matei<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ueli Prager nu a fost nici buc\u0103tar, nici hotelier, ci un vizionar care a \u00een\u0163eles instinctiv ce-\u015fi dore\u015fte clientul urban: m\u00e2ncare bun\u0103, rapid\u0103, f\u0103r\u0103 complica\u0163ii. A\u015fa s-a n\u0103scut M\u00f6venpick \u2013 dintr-o idee simpl\u0103, dar executat\u0103 impecabil.   U n pesc\u0103ru\u015f nu face ceremonii: se arunc\u0103, prinde ce are nevoie \u015fi zboar\u0103 mai departe.\u201d A\u015fa \u00ee\u015fi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,512,7987],"tags":[4119,235,31819,7553,6552,474,60599,13948],"class_list":["post-237276","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-revista-bm","category-turism","tag-bucatar","tag-business","tag-capitalistul-saptamanii","tag-elvetia","tag-hoteluri","tag-industrie","tag-ueli-prager","tag-zurich"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=237276"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237276\/revisions"}],"predecessor-version":[{"id":237301,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237276\/revisions\/237301"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=237276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=237276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=237276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}