{"id":237172,"date":"2025-06-05T11:12:46","date_gmt":"2025-06-05T11:12:46","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=237172"},"modified":"2025-06-05T11:12:46","modified_gmt":"2025-06-05T11:12:46","slug":"drumul-de-la-un-hobby-la-o-afacere-in-toata-regula-unei-tinere-romance-i-a-venit-iedeea-in-urma-unei-calatorii-in-alta-tara","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=237172","title":{"rendered":"Drumul de la un hobby la o afacere \u00een toat\u0103 regula. Unei tinere rom\u00e2nce i-a venit iedeea \u00een urma unei c\u0103l\u0103torii \u00een alt\u0103 \u0163ar\u0103"},"content":{"rendered":"

\nAlexandra Ghi\u0163\u0103 a descoperit uleiul de m\u0103sline proasp\u0103t \u00eentr-o c\u0103l\u0103torie \u00een Spania \u015fi a decis s\u0103 aduc\u0103 \u015fi pe pia\u0163a din Rom\u00e2nia un astfel de produs, iar a\u015fa a luat na\u015ftere Olivinity, brand sub umbrela c\u0103ruia se v\u00e2nd pe pia\u0163a local\u0103, at\u00e2t prin intermediul magazinului online, c\u00e2t \u015fi prin prezen\u0163a \u00een b\u0103c\u0103nii \u015fi alte loca\u0163ii, ulei de m\u0103sline, miere dar \u015fi co\u015furi cadou personalizate. Ce urmeaz\u0103 pentru unul dintre cele mai tinere branduri gourmet de pe plan local?<\/strong><\/p>\n

\nOlivinity a \u00eenceput dintr-o experien\u0163\u0103 personal\u0103, \u00eentr-o c\u0103l\u0103torie \u00een Spania. Am gustat acolo pentru prima dat\u0103 un ulei de m\u0103sline proasp\u0103t, direct de la pres\u0103. Gustul, textura, diferen\u0163a fa\u0163\u0103 de ce g\u0103seam \u00een supermarket m-au f\u0103cut s\u0103 m\u0103 \u00eentreb de ce nu putem avea \u015fi noi acces u\u015for la produse de calitate, autentice, cu trasabilitate clar\u0103. A\u015fa a ap\u0103rut Olivinity – ca un proiect personal, fondat din nevoia de a aduce mai aproape produse curate, f\u0103r\u0103 compromis\u201d, poveste\u015fte Alexandra. Ea are o experien\u0163\u0103 de 25 de ani \u00een domeniul Horeca \u015fi studiat industria. Proiectul antreprenorial a pornit ca un side hustle (o surs\u0103 de venit dintr-un hobby \u2013 n.red.), dar a crescut constant \u015fi a ajuns s\u0103 devin\u0103 focusul principal pentru ea, astfel c\u0103 ast\u0103zi este antreprenoare full-time.<\/p>\n

\n\"\"Investi\u0163ia ini\u0163ial\u0103 de aproximativ 20.000 euro a vizat \u00een produse, branding, site \u015fi logistic\u0103. De atunci, a reinvestit constant din veniturile generate. \u201eAm \u00eenceput cu o selec\u0163ie restr\u00e2ns\u0103 de uleiuri de m\u0103sline extravirgine, atent alese. Acum avem \u015fi miere crud\u0103, sare de mare neiodat\u0103, o\u0163eturi balsamice artizanale, uleiuri de m\u0103sline certificate Demeter, sardine, marron glace \u015fi co\u015furi cadou – toate din surse verificate, naturale \u015fi f\u0103r\u0103 proces\u0103ri inutile\u201d, puncteaz\u0103 ea. Cum a crescut? Prin recomand\u0103ri \u015fi prin sinceritate, sus\u0163ine fondatoarea Olivinity.<\/p>\n

\n\u201eNu am f\u0103cut \u00abcampanii  agresive\u00bb, ci am comunicat transparent. Am spus ce oferim, de unde vine produsul, de ce conteaz\u0103. Clien\u0163ii au sim\u0163it asta \u015fi au revenit\u201d, men\u0163ioneaz\u0103 ea. De altfel, uleiul de m\u0103sline, care are \u00een esen\u0163\u0103 o istorie de mii de ani, a devenit \u00een ultimii ani o surs\u0103 de inspira\u0163ie pentru mul\u0163i antreprenori care s-au decis s\u0103 aduc\u0103 licoarea aurie \u015fi v\u00e2scoas\u0103 pe meleaguri locale. Al\u0103turi de uleiul de m\u0103sline, antreprenorii au cercetat \u015fi alte produse gourmet asttfel c\u0103 ast\u0103zi aceast\u0103 ni\u015f\u0103 are un punct solid de plecare. De altfel, anul trecut a fost unul de consolidare pentru multe businessuri, a\u015fa cum este \u015fi cazul Olivinity.<\/p>\n

\n\"\"\u201eNe-am extins gama de produse, am crescut segmentul de cadouri gourmet, am intrat \u00een colabor\u0103ri corporate \u015fi am ajuns la tot mai mul\u0163i clien\u0163i recuren\u0163i\u201d, puncteaz\u0103 Alexandra Ghi\u0163\u0103. Produsele pe care le aduce de peste hotare se g\u0103sesc online pe olivinity.ro. dar \u015fi  \u00een c\u00e2teva bac\u0103nii \u015fi loca\u0163ii din Bucure\u015fti \u015fi \u00een \u0163ar\u0103. Produsele cele mai cerute sunt uleiurile Palacio de los Olivos (Picual \u015fi Arbequina), mierea crud\u0103 Mel Santa Maria (iarb\u0103 neagr\u0103, lavand\u0103, castan din Tras-os-Montes) \u015fi co\u015furile cadou construite personalizat, dup\u0103 cum men\u0163ioneaz\u0103 fondatoarea Olivinity.<\/p>\n

\nMai departe, ea \u00ee\u015fi propune s\u0103 aduc\u0103 \u00een continuare produse autentice, de la mici produc\u0103tori care pun accent pe calitate, nu pe volum. \u201eNe concentr\u0103m pe rafinarea experien\u0163ei online \u015fi pe cre\u015fterea zonei de B2B \u2013 cadouri corporate, HoReCa, parteneriate cu afaceri care \u00eemp\u0103rt\u0103\u015fesc acelea\u015fi valori \u015fi degust\u0103ri de ulei de m\u0103sline pe care deja le facem \u00eens\u0103 dorim s\u0103 le extindem la nivel na\u0163ional\u201d.<\/p>\n

\nConform antreprenoarei, clien\u0163ii sunt persoane care \u00ee\u015fi doresc produse curate, de origine sigur\u0103, \u015fi care nu mai vor s\u0103 cumpere \u201edup\u0103 ambalaj\u201d. \u201eMul\u0163i sunt oameni educa\u0163i gastronomic sau pur \u015fi simplu aten\u0163i la ce consum\u0103. Avem \u015fi companii care aleg Olivinity pentru cadouri cu sens\u201d.<\/p>\n

\nDespre lec\u0163iile \u00eenv\u0103\u0163ate, Alexandra crede c\u0103 dac\u0103 r\u0103m\u00e2i fidel viziunii tale, ai de c\u00e2\u015ftigat. \u201eNu e u\u015for s\u0103 \u0163ii linia dreapt\u0103, mai ales c\u00e2nd pia\u0163a merge adesea pe volume, nu pe calitate. Dar clien\u0163ii care te aleg o fac cu \u00eencredere \u015fi revin. E un business care cre\u015fte s\u0103n\u0103tos\u201d. \u015ei \u00een acela\u015fi ritm vede \u015fi urm\u0103torii ani, astfel c\u0103 nu vrea s\u0103 transforme Olivinity un brand de volum, cu un reper \u00een zona gourmet. Magazinul brandului Olivinity, operat de societatea Master Software Delivery SRL, a raportat la Ministerul Finan\u0163elor o cifr\u0103 de afaceri de 641.000 de lei \u00een 2023. \u201e\u00cen 3-5 ani vrem s\u0103 aducem \u015fi mai multe produse autentice, s\u0103 dezvolt\u0103m gama gourmet \u015fi s\u0103 r\u0103m\u00e2nem un business s\u0103n\u0103tos, echilibrat \u015fi respectat\u201d, conchide antreprenoarea.  <\/p>\n

\n
\n

\nCinci idei de afaceri de la zero<\/strong><\/span><\/span><\/p>\n

\nIzvorul ideilor de business nu seac\u0103 niciodat\u0103, iar asta o demonstreaz\u0103 at\u00e2t noile, c\u00e2t \u015fi vechile genera\u0163ii de antreprenori. Ziarul Financiar a pornit \u00een c\u0103utare de idei proaspete de afaceri, \u00eentr-un proiect sus\u0163inut de Banca Transilvania, menit s\u0103 pun\u0103 \u00een lumin\u0103 spiritul antreprenorial al Rom\u00e2niei de ast\u0103zi. G\u0103si\u0163i mai jos o selec\u0163ie de businessuri pornite de la zero \u015fi mai multe proiecte similare pe platforma www.zf.ro\/afaceri-de-la-zero<\/a>.<\/strong><\/p>\n

\n\"\"<\/p>\n

\nAmis de la F\u00eate \u2013 magazin cu br\u00e2nzeturi \u015fi vinuri<\/strong><\/span><\/p>\n

\nFondatori: Oana Mo\u015fanu \u015fi Aurelien Marie<\/p>\n

\nPrezen\u0163\u0103: Bucure\u015fti<\/p>\n

\nCifra de afaceri 2024: 300.000 de euro<\/p>\n

\nEstimare cifr\u0103 de afaceri 2025: plus 10% fa\u0163\u0103 de 2024<\/p>\n

\nPlan de dezvoltare: deschiderea de noi magazine<\/p>\n

\n

\n\"\"<\/p>\n

\nPoart\u0103-m\u0103 cu flori \u2013 haine sustenabile <\/strong><\/span><\/p>\n

\nFondatoare: Elena Stanciu<\/p>\n

\nInvesti\u0163ii: 2.000 de euro<\/p>\n

\nPortofoliu: \u015fosete, rochii, tricouri etc<\/p>\n

\nPrezen\u0163\u0103: online \u015fi magazine fizice<\/p>\n

\nCifr\u0103 de afaceri 2023: 15.500 de lei<\/p>\n

\n

\n\"\"<\/span><\/p>\n

\nBogCar Quality \u2013 complex de carting de agrement<\/strong><\/span><\/p>\n

\nCofondatoare: Aura Tudor<\/p>\n

\nLoca\u0163ie: comuna Independen\u0163a, jud. Gala\u0163i<\/p>\n

\nNum\u0103r karturi: 26<\/p>\n

\nValoare investi\u0163ie nerambursabil\u0103: 1,6 mil. lei<\/p>\n

\n

\n\"\"<\/p>\n

\nDognomz \u2013 m\u00e2ncare pentru c\u00e2ini <\/strong><\/span><\/p>\n

\nFondatori:  Lavinia \u015fi Mihai Toma<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 25.000 de euro<\/p>\n

\nNum\u0103r clien\u0163i de la \u00eenfiin\u0163are: peste 140<\/p>\n

\nPre\u0163 abonament m\u00e2ncare: de la 400 de lei<\/p>\n

\n

\n\"\"<\/p>\n

\nI love cakes \u2013 cofet\u0103rie <\/strong><\/span><\/p>\n

\nFondatori: Mihaela Ruxanda \u015fi so\u0163ul ei<\/p>\n

\nInvesti\u0163ie ini\u0163ial\u0103: 15.000 de euro<\/p>\n

\nCifra de afaceri 2024: 200.000 de euro<\/p>\n

\nPlan de dezvoltare: extinderea capacit\u0103\u0163ii de produc\u0163ie<\/p>\n

\n
\n

\n\"\"<\/a><\/p>\n

\nZF \u015fi Banca Transilvania au lansat PROIECTUL AFACERI DE LA ZERO,<\/strong> o platform\u0103 dedicat\u0103 micilor antreprenori, firmelor care au creat peste 1,7 milioane de locuri de munc\u0103. Fiecare afacere de la zero este o poveste despre ambi\u0163ie, curaj \u015fi determinare. Pove\u015ftile micilor antreprenori vor fi publicate \u00een ZF<\/em> \u015fi pe platforma <\/span>zf.ro\/afaceri-de-la-zero<\/span><\/a>.
\n\u00cen Rom\u00e2nia sunt peste 500.000 de micro\u00eentreprinderi \u015fi firme mici, unde lucreaz\u0103 1,7 milioane de salaria\u0163i, companii cu afaceri anuale de 70-80 mld. euro.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Alexandra Ghi\u0163\u0103 a descoperit uleiul de m\u0103sline proasp\u0103t \u00eentr-o c\u0103l\u0103torie \u00een Spania \u015fi a decis s\u0103 aduc\u0103 \u015fi pe pia\u0163a din Rom\u00e2nia un astfel de produs, iar a\u015fa a luat na\u015ftere Olivinity, brand sub umbrela c\u0103ruia se v\u00e2nd pe pia\u0163a local\u0103, at\u00e2t prin intermediul magazinului online, c\u00e2t \u015fi prin prezen\u0163a \u00een b\u0103c\u0103nii \u015fi alte loca\u0163ii, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[6185,57439,255,7179,20273,26204],"class_list":["post-237172","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-afaceri-de-la-zero","tag-alexandra-ghita","tag-antreprenori","tag-brand","tag-miere","tag-ulei-de-masline"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=237172"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/237172\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=237172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=237172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=237172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}