{"id":236853,"date":"2025-05-25T12:00:00","date_gmt":"2025-05-25T12:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=236853"},"modified":"2025-05-25T12:00:00","modified_gmt":"2025-05-25T12:00:00","slug":"logistica-luxului-nu-cunoaste-criza","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=236853","title":{"rendered":"Logistica luxului nu cunoa\u015fte criz\u0103?"},"content":{"rendered":"<p>\n<strong>\u00cen mai pu\u0163in de cinci ani, Logwin Rom\u00e2nia a crescut de la 5.000 mp la 15.000 mp suprafa\u0163\u0103 de depozit \u015fi de la c\u00e2\u0163iva angaja\u0163i la o echip\u0103 de peste 70 de oameni. Cu o cifr\u0103 de afaceri \u00een continu\u0103 ascensiune \u015fi planuri de extindere regional\u0103, compania devine un punct-cheie pe harta logisticii din Europa Central\u0103 \u015fi de Est. Florian Anghel, CEO-ul Logwin Rom\u00e2nia, poveste\u015fte cum a reu\u015fit s\u0103 dezvolte rapid businessul \u00eentr-o pia\u0163\u0103 volatil\u0103 \u015fi ce urmeaz\u0103 \u00een urm\u0103torii ani.<\/strong><\/p>\n<p>\n<img 01=\"\" 1.tur=\"\" appdata=\"\" box:=\"\" c:=\"\" file:=\"\" local=\"\" msohtmlclip1=\"\" temp=\"\" text=\"\" users=\"\" \/>Logwin este o companie multina\u0163ional\u0103 de forwarding, cu origini germane, prezent\u0103 \u00een 37 de \u0163\u0103ri, cu 195 de birouri \u015fi aproximativ 4000 de angaja\u0163i. Activ\u0103 \u00eentr-o zon\u0103 ni\u015fat\u0103 de servicii logistice \u2013 depozitare \u015fi transport \u2013, Logwin se concentreaz\u0103 pe industrii precum fashion, health &#038; beauty, cosmetice \u015fi automotive. \u00cen Rom\u00e2nia, Logwin a intrat efectiv \u00een opera\u0163iuni \u00een 2019, iar pia\u0163a local\u0103 joac\u0103 un rol strategic la nivel regional. \u201eM-a atras proiectul Logwin \u00eenc\u0103 de c\u00e2nd am discutat cu boardul companiei, \u00een 2017. \u00cen 2018 m-am relocat la Viena, pentru a \u00een\u0163elege sistemele \u015fi procesele interne, \u015fi \u00een paralel am c\u0103utat loca\u0163ia pentru Rom\u00e2nia\u201d, poveste\u015fte Florian Anghel. Ast\u0103zi, Logwin Rom\u00e2nia opereaz\u0103 un depozit de 15.000 mp \u00een zona \u015foselei de centur\u0103 A1, p\u0103str\u00e2nd specializarea pe fashion retail \u015fi health &#038; beauty. Pe m\u0103sur\u0103 ce opera\u0163iunile s-au extins, \u015fi echipa a crescut: compania are acum 72 de angaja\u0163i, majoritatea implica\u0163i direct \u00een activit\u0103\u0163ile logistice. \u00cen paralel, Logwin a dezvoltat \u015fi partea de transport maritim \u015fi aerian la nivel local \u015fi, mai recent, \u015fi \u00een Bulgaria, unde a deschis o loca\u0163ie de 1.500 mp \u00een Sofia. Pia\u0163a rom\u00e2neasc\u0103 este v\u0103zut\u0103 drept un pol de cre\u015ftere pentru Logwin la nivel regional: \u201eRom\u00e2nia are poten\u0163ialul de a deveni un hub logistic pentru companiile mari. Tocmai de aceea, primim sus\u0163inere&nbsp; financiar\u0103 \u015fi resurse pentru dezvoltare din partea grupului\u201d, explic\u0103 Florian Anghel.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/22812538\/2\/cifra.jpg?height=186&#038;width=150\" style=\"width: 150px; height: 186px; margin: 10px; float: left;\" \/>\u00cen ceea ce prive\u015fte contextul economic actual, \u00een ciuda temerilor privind o posibil\u0103 \u00eencetinire, \u00een realitate, Logwin nu resimte o sc\u0103dere a volumelor. \u201eClien\u0163ii sunt pruden\u0163i, se g\u00e2ndesc de dou\u0103 ori \u00eenainte s\u0103 investeasc\u0103 \u00een extinderi de magazine, dar v\u00e2nz\u0103rile de zi cu zi merg bine. Rom\u00e2nia r\u0103m\u00e2ne o \u0163ar\u0103 \u00een cre\u015ftere\u201d, adaug\u0103 el. Despre \u00eenceputurile sale \u00een logistic\u0103, Florian Anghel poveste\u015fte c\u0103 totul a pornit dintr-o \u00eent\u00e2mplare \u00een perioada studen\u0163iei, c\u00e2nd, revenit dintr-un program de var\u0103 din SUA, a vrut s\u0103 se stabileasc\u0103 \u00eentr-un birou. A lucrat \u00eent\u00e2i \u00een transport rutier, apoi \u00een logistic\u0103 \u015fi depozitare, acumul\u00e2nd experien\u0163\u0103 \u00een dou\u0103 companii mari \u00eenainte de a se al\u0103tura Logwin. Adaptabilitatea a fost esen\u0163ial\u0103 \u00een dezvoltarea businessului local. Un exemplu este debutul opera\u0163iunilor din Rom\u00e2nia, c\u00e2nd, planul ini\u0163ial de a organiza activitatea \u00een \u015fase luni a trebuit implementat \u00een doar dou\u0103 luni, din cauza unei nevoi urgente a clientului. \u201eAm fost nevoi\u0163i s\u0103 integr\u0103m toate etapele \u00eentr-un timp record. A fost un heirup, dar am reu\u015fit\u201d, \u00ee\u015fi aminte\u015fte el.&nbsp;<\/p>\n<p>\nChiar \u015fi \u00een perioada de lockdown din 2020, Logwin a continuat expansiunea: \u201eAveam proiecte deja \u00eencepute, a\u015fa c\u0103 am recrutat \u015fi instruit rapid 30 de oameni noi, profit\u00e2nd de faptul c\u0103 alte companii \u00ee\u015fi restr\u00e2ngeau activitatea\u201d. Logwin Rom\u00e2nia lucreaz\u0103 preponderent cu clien\u0163i din zona de luxury fashion, inclusiv&nbsp; un important retailer multibrand. \u201e\u00cen zona de fashion \u015fi parfumuri de lux nu vedem, momentan, semne clare de sc\u0103dere. Totu\u015fi, p\u0103str\u0103m pruden\u0163a \u015fi ne adapt\u0103m continuu\u201d, mai spune Florian Anghel. De\u015fi se vorbe\u015fte tot mai mult despre o \u00eencetinire economic\u0103, mai ales \u00een zona de retail CEO-ul Logwin Rom\u00e2nia spune c\u0103 \u00een v\u00e2nz\u0103rile efective \u015fi \u00een activitatea din magazine, nu se simt semne ale crizei. \u201ePoate pentru c\u0103, atunci c\u00e2nd consum\u0103m branduri de lux, alegem s\u0103 economisim \u00een alte zone, mai pu\u0163in vizibile\u201d, explic\u0103 el. Rom\u00e2nia continu\u0103 s\u0103 fie o \u0163ar\u0103 \u00een plin\u0103 dezvoltare, cu indicatori financiari pozitivi, iar acest lucru se simte inclusiv \u00een logistic\u0103. \u00centr-un context \u00een care pruden\u0163a a devenit regula, planurile pe termen lung sunt \u00eenlocuite de strategii pas cu pas. \u201eLu\u0103m deciziile atent, planific\u0103m pe termen scurt \u015fi suntem flexibili\u201d, spune Florian Anghel. Pentru 2024, Logwin Rom\u00e2nia a consolidat dou\u0103 depozite din Bucure\u015fti \u00eentr-un singur hub de 15.000 mp, extinz\u00e2nd astfel capacitatea opera\u0163ional\u0103. De asemenea, compania \u015fi-a dezvoltat divizia de transport maritim \u015fi aerian, a angajat oameni noi \u00een zona de development \u015fi analizeaz\u0103 deschiderea unui birou \u00een centrul-vestul \u0163\u0103rii, \u00een ora\u015fe precum Cluj, Timi\u015foara sau Arad, pentru a fi \u015fi mai aproape de clien\u0163i.<\/p>\n<p>\n\u00cen prezent, Logwin Rom\u00e2nia are 72 de angaja\u0163i \u015fi o cifr\u0103 de afaceri de aproximativ 7 milioane de euro \u2013 o cre\u015ftere s\u0103n\u0103toas\u0103, de la 1 milion de euro \u00een urm\u0103 cu c\u00e2\u0163iva ani. \u201eEste o evolu\u0163ie organic\u0103, bazat\u0103 at\u00e2t pe dezvoltarea clien\u0163ilor existen\u0163i, c\u00e2t \u015fi pe atragerea de clien\u0163i noi\u201d, precizeaz\u0103 CEO-ul. Importan\u0163a Rom\u00e2niei \u00een strategia regional\u0103 a Logwin este tot mai mare. \u201eRom\u00e2nia este un punct strategic. Companiile mari se orienteaz\u0103 c\u0103tre Rom\u00e2nia pentru huburi regionale sau pentru servicii logistice. Intrarea \u00een Schengen \u015fi simplificarea procedurilor vamale au accelerat mult transporturile rutiere \u015fi maritime\u201d, adaug\u0103 Anghel. Una dintre principalele provoc\u0103ri \u00een domeniul logisticii r\u0103m\u00e2ne adaptarea rapid\u0103 la fluctua\u0163iile de volum. Pentru a gestiona mai bine aceste varia\u0163ii, Logwin a \u00eemp\u0103r\u0163it for\u0163a de munc\u0103 \u00eentre angaja\u0163i permanen\u0163i \u015fi muncitori temporari, asigur\u00e2nd astfel flexibilitatea necesar\u0103. \u00cen plus, atragerea de oameni valoro\u015fi r\u0103m\u00e2ne o prioritate: \u201eDe\u015fi Logwin nu este \u00eenc\u0103 un nume foarte cunoscut \u00een Rom\u00e2nia, colegii no\u015ftri au \u015fansa s\u0103 creasc\u0103 rapid odat\u0103 cu noi\u201d, explic\u0103 Anghel. El ofer\u0103 un exemplu personal: dup\u0103 zece ani petrecu\u0163i \u00een companii mari, a ales s\u0103 se al\u0103ture Logwin \u015fi s\u0103 construiasc\u0103 de la zero un business local de succes. \u201eCei care ni s-au al\u0103turat de la \u00eenceput sunt ast\u0103zi \u00een pozi\u0163ii de conducere\u201d, spune el. \u00cen ceea ce prive\u015fte stilul s\u0103u de leadership, Florian Anghel prefer\u0103 s\u0103 se vad\u0103 ca un coleg al\u0103turi de echip\u0103, sus\u0163in\u00e2nd un mediu de lucru deschis \u015fi echilibrat. Crede cu t\u0103rie \u00een ideea de work-life balance \u015fi promoveaz\u0103 un climat \u00een care oamenii vin cu pl\u0103cere la munc\u0103 \u015fi pleac\u0103 acas\u0103 cu energie pentru via\u0163a personal\u0103. Sportul joac\u0103, de asemenea, un rol important \u00een via\u0163a sa. Particip\u0103 la competi\u0163ii de alergare, semimaratoane, ultramaratoane montane \u015fi practic\u0103 ciclismul \u2013 modalit\u0103\u0163i prin care \u00ee\u015fi re\u00eencarc\u0103 bateriile pentru provoc\u0103rile zilnice. Pentru tinerii care vor s\u0103 urmeze o carier\u0103 \u00een logistic\u0103, mesajuwl lui este clar: \u201eS\u0103 aib\u0103 r\u0103bdare \u015fi \u00eencredere. Este un domeniu viu, care nu se va opri niciodat\u0103. Experien\u0163a se acumuleaz\u0103 \u00een timp, iar succesul vine cu munc\u0103 \u015fi implicare constant\u0103, nu peste noapte.\u201d&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen mai pu\u0163in de cinci ani, Logwin Rom\u00e2nia a crescut de la 5.000 mp la 15.000 mp suprafa\u0163\u0103 de depozit \u015fi de la c\u00e2\u0163iva angaja\u0163i la o echip\u0103 de peste 70 de oameni. Cu o cifr\u0103 de afaceri \u00een continu\u0103 ascensiune \u015fi planuri de extindere regional\u0103, compania devine un punct-cheie pe harta logisticii din Europa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,7211,512],"tags":[182,7780,60505,222],"class_list":["post-236853","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-comert","category-revista-bm","tag-criza","tag-fashion","tag-logistica-luxului","tag-strategie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/236853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=236853"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/236853\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=236853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=236853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=236853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}