{"id":236751,"date":"2025-05-21T10:59:23","date_gmt":"2025-05-21T10:59:23","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=236751"},"modified":"2025-05-21T10:59:23","modified_gmt":"2025-05-21T10:59:23","slug":"michael-kaiser-directorul-comercial-sezamo-piata-de-ecommerce-din-romania-are-inca-mult-loc-de-crestere-in-cehia-ponderea-vanzarilor-online-e-de-20-in-romania-3-cu-un-maxim-de-6-in-bucuresti","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=236751","title":{"rendered":"Michael Kaiser, directorul comercial Sezamo:  Pia\u0163a de ecommerce din Rom\u00e2nia are \u00eenc\u0103 mult loc de cre\u015ftere. \u00cen Cehia ponderea v\u00e2nz\u0103rilor online e de 20%, \u00een Rom\u00e2nia 3%, cu un maxim de 6% \u00een Bucure\u015fti"},"content":{"rendered":"<p style=\"text-align: justify;\">\nPia\u0163a de ecommerce din Rom\u00e2nia are \u00eenc\u0103 loc mult de dezvoltare, \u00een condi\u0163iile \u00een care acest sector are o pondere de doar 3% la nivel na\u0163ional \u00een total comer\u0163, fa\u0163\u0103 de 20% de exemplu \u00een Cehia, a spus Michael Kaiser, directorul comercial Sezamo \u00een cadrul conferin\u0163ei ZF Retail Summit 2025.<\/p>\n<p style=\"text-align: justify;\">\n\u201d\u00cen Cehia ecommerce are o pondere de peste 20%, \u00een Rom\u00e2nia este cam 3%, cu cea mai mare pondere, de 6%, \u00een Bucure\u015fti. Mai e loc de cre\u015ftere destul de mult. Pia\u0163a de ecommerce se va dezvolta \u00een continuare, cu juc\u0103tori noi, independen\u0163i, sau ca varianta omnichannel, la juc\u0103tori care sunt deja aici. Dac\u0103 cre\u015fte comer\u0163ul fizic va cre\u015fte \u015fi cel online\u201d.<\/p>\n<p style=\"text-align: justify;\">\nSupermarketul online Sezamo, parte a grupului ceh Rohlik, a fost lansat oficial pe plan local \u00een octombrie 2022 \u015fi opereaz\u0103 dintr-un depozit de 12.000 mp \u00een nordul Bucure\u015ftiului.<\/p>\n<p style=\"text-align: justify;\">\nMichael Kaiser spune c\u0103, dup\u0103 3 ani \u00een Rom\u00e2nia, compania are o rat\u0103 de cre\u015ftere bun\u0103, natural\u0103, \u015fi se a\u015fteapt\u0103 la continuarea trendului \u015fi \u00een viitor.<\/p>\n<p style=\"text-align: justify;\">\n\u00cen ceea ce prive\u015fte comportamentului clientului rom\u00e2n, de\u015fi pre\u0163ul este un factor important, mai ales la produsele de baz\u0103, el nu este cel mai important element, consumatorii apreciind mai degrab\u0103 predictibilitatea \u015fi temperatura controlat\u0103 pe care o asigur\u0103 Sezamo la livr\u0103ri. \u201d Avem o cre\u015ftere foarte mare pe zona de produse organice, eco, mai ales de la produc\u0103torii locali de produse proaspete, de lactate, fructe&#038;legume\u201d.<\/p>\n<p style=\"text-align: justify;\">\nLivrarea gratuit\u0103 este \u015fi ea un factor foarte important, retailerul lans\u00e2nd programul Extra, prin care clien\u0163ii beneficiaz\u0103 de multe livr\u0103ri gratuite \u015fi tarife reduse, pe baza unei taxe lunare.<\/p>\n<p style=\"text-align: justify;\">\nO alt\u0103 politic\u0103 specific\u0103 Sezamo se refer\u0103 la livratori, compania opt\u00e2nd ca ace\u015ftia s\u0103 fie doar rom\u00e2ni, pentru o mai bun\u0103 comunicare cu clientul final. Aceea\u015fi decizie a fost luat\u0103 \u015fi pentru departamentul de customer care. \u00cen schimb, la depozit lucreaz\u0103 \u015fi angaja\u0163i din alte \u0163\u0103ri, inclusiv nepalezi, pentru a acoperi cererea de for\u0163\u0103 de munc\u0103.<\/p>\n<p style=\"text-align: justify;\">\n\u201dLivratorii sunt interfa\u0163a noastr\u0103 cu clientul. Trebuie s\u0103 fie politico\u015fi, s\u0103 ajung\u0103 la timp. La customer care avem de exemplu \u015fi clien\u0163i mai \u00een v\u00e2rst\u0103 care cer indica\u0163ii cum s\u0103 plaseze comanda online \u015fi pe care \u00eei ajut\u0103m la telefon\u201d.<\/p>\n<p style=\"text-align: justify;\">\n\u00cen 2024, pia\u0163a de e-commerce s-a situat la 7,7 miliarde de euro pe zona de bunuri, produse fizice care sunt livrate prin curier \u015fi aproximativ 4 miliarde de euro pe zona de servicii. Deci pia\u0163a a ajuns la un total de 11,7 miliarde de euro, care \u00eenseamn\u0103 11% din total retail \u00een Rom\u00e2nia.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pia\u0163a de ecommerce din Rom\u00e2nia are \u00eenc\u0103 loc mult de dezvoltare, \u00een condi\u0163iile \u00een care acest sector are o pondere de doar 3% la nivel na\u0163ional \u00een total comer\u0163, fa\u0163\u0103 de 20% de exemplu \u00een Cehia, a spus Michael Kaiser, directorul comercial Sezamo \u00een cadrul conferin\u0163ei ZF Retail Summit 2025. \u201d\u00cen Cehia ecommerce are o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[306,7284,246,98],"class_list":["post-236751","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bucuresti","tag-cehia","tag-crestere","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/236751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=236751"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/236751\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=236751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=236751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=236751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}