{"id":236544,"date":"2025-05-15T19:41:13","date_gmt":"2025-05-15T19:41:13","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=236544"},"modified":"2025-05-15T19:41:13","modified_gmt":"2025-05-15T19:41:13","slug":"business-sportiv-unele-dintre-cele-mai-mari-branduri-se-intrec-in-miscare-120-de-companii-printre-care-google-kpmg-emag-au-participat-la-o-competitie-organizata-de-start-up-ul-romanesc-sportin","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=236544","title":{"rendered":"Business sportiv. Unele dintre cele mai mari branduri se \u00eentrec \u00een mi\u015fcare. 120 de companii, printre care Google, KPMG, eMag, au participat la o competi\u0163ie organizat\u0103 de start-up-ul rom\u00e2nesc SportIn, prin care angaja\u0163ii au f\u0103cut sport sau mi\u015fcare"},"content":{"rendered":"

\n\u2666<\/span> Challenges by SportIn este o aplica\u0163ie prin care exist\u0103 diverse provoc\u0103ri, adic\u0103 obiective de sport care pot fi setate de utilizatori, individual sau \u00een competi\u0163ie cu al\u0163i utilizatori. Competi\u0163ia care a avut loc recent a fost dedicat\u0103 companiilor, \u00een care angaja\u0163ii acestora au alergat sau mers pentru a pozi\u0163iona mai sus \u00een clasament compania la care lucreaz\u0103.<\/strong><\/em><\/p>\n

\nCirca 120 de companii, printre care Google, KPMG, eMag, Disney, Warnes Bros, RebelDot, Decathlon \u015fi altele, s-au \u00eentrecut \u00een mi\u015fcare \u00een competi\u0163ia Run for Your Brand, organizat\u0103 de start-up-ul rom\u00e2nesc SportIn.<\/p>\n

\nDin cadrul fiec\u0103rei companii au participat trei angaja\u0163i, care timp de zece zile au \u00eenregistrat pa\u015fii zilnic \u00een aplica\u0163ia Challenges by SportIn. Toat\u0103 competi\u0163ia s-a desf\u0103\u015furat online, exist\u00e2nd un clasament actualizat \u00een timp real.<\/p>\n

\nAplica\u0163ia a fost lansat\u0103 de Adrian \u015fi Mihaela Pantir, fondatorii platformei SportIn pentru digitalizarea industriei de sport. \u00cenc\u0103 de la \u00eenceput, aplica\u0163ia a fost lansat\u0103 cu scopul de a convinge companiile s\u0103 se promoveze prin intermediul unor competi\u0163ii sportive. Altfel spus, sportul ar putea fi un instrument de marketing pentru companii.<\/p>\n

\n\u201eParticipan\u0163ii a trebuit s\u0103 \u00ee\u015fi \u00eenregistreze zilnic pa\u015fii folosind aplica\u0163ia, aleg\u00e2nd orice tip de mi\u015fcare: mers, alergare, drume\u0163ii sau band\u0103 de alergat. Scopul era s\u0103 acumuleze c\u00e2t mai mul\u0163i pa\u015fi pentru echipa lor. Activitatea fizic\u0103 a fost transformat\u0103 \u00eentr-o competi\u0163ie motiva\u0163ional\u0103 de brand\u201c, spune Andrei Pantir, cofondatorul platformei SportIn.<\/p>\n

\nCompeti\u0163ia a avut loc \u00een perioada 3-12 martie 2025 \u015fi a fost prima de acest fel organizat\u0103 de SportIn.<\/p>\n

\nAplica\u0163ia Challenges by SportIn func\u0163ioneaz\u0103 pe baz\u0103 de creare a unor provoc\u0103ri, adic\u0103 obiective de sport care pot fi setate de utilizatori, individual sau \u00een competi\u0163ie cu al\u0163i utilizatori, \u00eens\u0103 competi\u0163ia organizat\u0103 recent a fost prima \u00een care companiile s-au putut \u00eentrece \u00eentre ele, exist\u00e2nd un clasament \u00een care angaja\u0163ii acestora au adus puncte pentru firmele \u00een care lucreaz\u0103.<\/p>\n

\nDatorit\u0103 feedback-ului pozitiv primit \u00een urma acestei competi\u0163ii, platforma urmeaz\u0103 s\u0103 mai organizeze \u015fi alte astfel de provoc\u0103ri pentru firme. Una dintre acestea va fi Pa\u015fi de Antreprenor, o provocare dedicat\u0103 antreprenorilor care va avea loc \u00eencep\u00e2nd cu 9 iunie 2025. Andrei Pantir spune c\u0103 are \u00een plan s\u0103 adune 300 de antreprenori care s\u0103 contribuie la atingerea unui obiectiv comun, anume acela de a ajunge la 45 de milioane de pa\u015fi \u00een 15 zile.<\/p>\n

\nO alt\u0103 competi\u0163ie pe care Andrei Pantir o are \u00een plan pentru companii este League of Brands, un concept inspirat din UEFA Champions League, \u00een care vrea s\u0103 aduc\u0103 300 de branduri din \u00eentreaga lume pentru a concura timp de trei luni.<\/p>\n

\n\u201eEchipele vor fi grupate pe niveluri de performan\u0163\u0103, vor juca meciuri directe 1 vs 1 \u015fi vor avea parte de o competi\u0163ie care combin\u0103 performan\u0163a sportiv\u0103 cu vizibilitatea global\u0103. Pentru participan\u0163i, va fi o experien\u0163\u0103 sportiv\u0103 memorabil\u0103, plin\u0103 de emo\u0163ie, efort, m\u00e2ndria de a-\u015fi reprezenta brandul \u015fi recunoa\u015ftere public\u0103. Pentru companii, o oportunitate unic\u0103 de expunere, \u00eentr-o competi\u0163ie care reune\u015fte unele dintre cele mai puternice branduri din lume, prin sport\u201c, spune Andrei Pantir.<\/p>\n

\nEchipele vor parcurfe distan\u0163ele stabilite \u00een mers sau alergat.<\/p>\n

\nCu astfel de concepte, SportIn \u00ee\u015fi propune s\u0103 ajung\u0103 la circa 100.000 de oameni activi \u00een competi\u0163iile din aplica\u0163ie.<\/p>\n

\nSportIn, prima platform\u0103 a businessului pe baza c\u0103reia a fost ulterior lansat\u0103 \u015fi aplica\u0163ia Challenges by SportIn, a \u00eenceput ca o platform\u0103 dedicat\u0103 s\u0103lilor de fitness \u015fi antrenorilor de fitness, platforma a fost lansat\u0103 \u00een 2023, dar 2024 a fost primul an \u00een care aplica\u0163ia a fost monetizat\u0103. Platforma SportIn este folosit\u0103 de peste 100 de profesioni\u015fti \u00een fitness \u015fi de 4.000 de utilizatori. Fondatorii platformei \u015fi-au dorit s\u0103 creeze o platform\u0103 care s\u0103 fac\u0103 leg\u0103tura \u00eentre utlizatori, antrenorii de fitness \u015fi s\u0103lile de fitness, prin care utilizatorii \u00ee\u015fi pot alege antrenamentele potrivite, iar profesioni\u015ftii \u00ee\u015fi pot gestiona folosind Inteligen\u0163a Artificial\u0103 rezerv\u0103rile.<\/p>\n","protected":false},"excerpt":{"rendered":"

Circa 120 de companii, printre care Google, KPMG, eMag, Disney, Warnes Bros, RebelDot, Decathlon \u015fi altele, s-au \u00eentrecut \u00een mi\u015fcare \u00een competi\u0163ia Run for Your Brand, organizat\u0103 de start-up-ul rom\u00e2nesc SportIn.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[60431,14588,7386,51561,60430,301,59,5431,8661,28182,7999,60432,59798],"class_list":["post-236544","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-adrian-si-mihaela-pantir","tag-angajatii","tag-branduri","tag-business-sportiv","tag-challenges-by-sportin","tag-competitie","tag-emag","tag-google","tag-kpmg","tag-miscare","tag-sport","tag-sportin","tag-start-up-ul-romanesc"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/236544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=236544"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/236544\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=236544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=236544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=236544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}