{"id":236259,"date":"2025-05-05T20:54:33","date_gmt":"2025-05-05T20:54:33","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=236259"},"modified":"2025-05-05T20:54:33","modified_gmt":"2025-05-05T20:54:33","slug":"povestea-omului-nascut-la-o-ferma-intr-o-familie-cu-noua-frati-care-a-construit-unul-dintre-cele-mai-mari-lanturi-hoteliere-din-lume-cu-ce-se-ocupa-firma-la-inceputuri-de-fapt","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=236259","title":{"rendered":"Povestea omului n\u0103scut la o ferm\u0103, \u00eentr-o familie cu nou\u0103 fra\u0163i, care a construit unul dintre cele mai mari lan\u0163uri hoteliere din lume. Cu ce se ocupa firma la \u00eenceputuri, de fapt?"},"content":{"rendered":"<p>\n<strong>\u00cen spatele celui mai mare lan\u0163 hotelier din lume se afl\u0103 povestea unui b\u0103rbat n\u0103scut \u00eentr-o ferm\u0103 din Utah, care a crescut \u00eenv\u0103\u0163\u00e2nd rigoarea muncii \u015fi puterea credin\u0163ei. Prima afacere a pornit-o de la o idee simpl\u0103: b\u0103uturi reci vara \u015fi m\u00e2ncare cald\u0103 iarna. Cum s-a transformat aceasta \u00een una dintre cele mai mari re\u0163ele de ospitalitate din lume?<\/strong><\/p>\n<p>\nJohn Willard Marriott, cunoscut mai ales ca J. Willard Marriott, s-a n\u0103scut \u00een 1900 \u00eentr-o familie mormon\u0103 modest\u0103, cu nou\u0103 copii. De mic, a muncit cot la cot cu p\u0103rin\u0163ii pe planta\u0163ia de sfecl\u0103 de zah\u0103r \u015fi a v\u00e2ndut l\u0103m\u00e2i\u0163\u0103 \u00een sat pentru a-\u015fi cump\u0103ra haine de \u015fcoal\u0103. Lec\u0163ia antreprenoriatului a \u00eenv\u0103\u0163at-o \u00een c\u00e2mp, nu \u00een s\u0103lile de clas\u0103. Dup\u0103 ce a absolvit Universitatea din Utah, a plecat cu doar c\u00e2teva sute de dolari \u00een buzunar spre Washington, D.C., unde a deschis, \u00een 1927, un mic stand de root beer (b\u0103utur\u0103 carbogazoas\u0103 din extracte de plante). Dar g\u00e2ndea deja dincolo de paharul de bere f\u0103r\u0103 alcool: voia s\u0103 ofere o experien\u0163\u0103 complet\u0103. A\u015fa a ap\u0103rut Hot Shoppe, un local care servea rapid m\u00e2ncare cald\u0103 la pre\u0163uri accesibile.<\/p>\n<p>\nAfacerea a crescut repede, iar \u00een anii \u201930, Marriott semna primul contract de catering cu compania aerian\u0103 Eastern Airlines \u2013 o mi\u015fcare vizionar\u0103 care a transformat firma \u00eentr-un actor important pe pia\u0163a serviciilor alimentare. \u00cen 1957, la 57 de ani, Marriott a deschis primul s\u0103u hotel, Twin Bridges Motor Hotel, \u00een Arlington, Virginia. \u201eN-am avut niciodat\u0103 un plan s\u0103 intru \u00een hoteluri\u201d, avea s\u0103 spun\u0103 mai t\u00e2rziu, \u201edar am avut \u00eentotdeauna un plan s\u0103 urmez oportunit\u0103\u0163ile\u201d. Hotelul avea 365 de camere \u015fi punea accent pe cur\u0103\u0163enie, confort \u015fi predictibilitate \u2013 lucruri care, la acea vreme, nu erau garantate \u00een industria ospitalit\u0103\u0163ii.<\/p>\n<p>\nCe l-a f\u0103cut diferit pe Marriott ca antreprenor? Era obsedat de detalii \u2013 inspecta camerele, verifica m\u00e2ncarea, testa personalul. Credea \u00een leadershipul prin exemplu \u2013 nu cerea niciodat\u0103 ceva ce el nu era dispus s\u0103 fac\u0103. Era, de asemenea, un pionier al culturii organiza\u0163ionale \u2013 spunea mereu c\u0103 \u201eangaja\u0163ii mul\u0163umi\u0163i creeaz\u0103 clien\u0163i mul\u0163umi\u0163i\u201d. A \u00eencurajat inova\u0163ia prudent\u0103 \u2013 primul hotel a avut aer condi\u0163ionat \u00een toate camerele, un lux rar \u00een anii \u201950. \u00cen 1964, a predat fr\u00e2iele afacerii fiului s\u0103u, Bill Marriott Jr., dar a r\u0103mas activ \u00een conducere p\u00e2n\u0103 la moartea sa, \u00een 1985. Sub conducerea ambilor, compania a evoluat de la o afacere de familie la o multina\u0163ional\u0103 prezent\u0103 \u00een peste 130 de \u0163\u0103ri, cu branduri de la lux (Ritz-Carlton, St. Regis) la economy (Courtyard by Marriott, Moxy). \u00cen al treilea trimestru din 2024, Marriott International a raportat venituri totale de 6,26 miliarde de dolari \u015fi un profit net de 584 de milioane de dolari, \u00een sc\u0103dere cu 22% fa\u0163\u0103 de aceea\u015fi perioad\u0103 a anului precedent, \u00een principal din cauza cererii mai slabe din China \u015fi a unui sezon estival mai temperat \u00een SUA. Totu\u015fi, EBITDA ajustat a crescut la 1,23 miliarde de dolari, semn c\u0103 structura opera\u0163ional\u0103 r\u0103m\u00e2ne solid\u0103. Venitul pe camer\u0103 disponibil\u0103 (RevPAR) a \u00eenregistrat o cre\u015ftere global\u0103 de 3%, cu 5,4% \u00een pie\u0163ele interna\u0163ionale \u015fi 2,1% \u00een SUA \u015fi Canada. Compania a ad\u0103ugat aproximativ 16.000 de camere \u00een portofoliu \u00een acest trimestru, ajung\u00e2nd la un total de peste 9.100 de propriet\u0103\u0163i \u015fi 1,675 milioane de camere la nivel global. \u00cen primele nou\u0103 luni ale anului, Marriott a returnat ac\u0163ionarilor 3,9 miliarde de dolari prin dividende \u015fi r\u0103scump\u0103r\u0103ri de ac\u0163iuni, demonstr\u00e2nd o capacitate puternic\u0103 de generare a cashflow-ului chiar \u015fi \u00eentr-un context global volatil. Brandul Marriott este prezent \u00een Rom\u00e2nia din anul 2000, c\u00e2nd a fost inaugurat JW Marriott Bucharest Grand Hotel, marc\u00e2nd prima apari\u0163ie a lan\u0163ului \u00een \u0163ar\u0103. Situat \u00een centrul Bucure\u015ftiului, hotelul ofer\u0103 402 camere \u015fi suite, fiind recunoscut pentru facilit\u0103\u0163ile sale de lux, inclusiv restaurante, spa, centru de fitness \u015fi un cazinou.&nbsp;<\/p>\n<p>\n<strong>Traducere \u015fi adaptare: Ioana Matei<\/strong><\/p>\n<p>\n<em>Surse: Marriott International \u2013 About Us, J.W. Marriott Biography \u2013 Marriott Heritage, The New York Times \u2013 J.W. Marriott Sr. Obituary, Forbes Company Profile \u2013 Marriott International, Wikipedia \u2013 J. Willard Marriott.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen spatele celui mai mare lan\u0163 hotelier din lume se afl\u0103 povestea unui b\u0103rbat n\u0103scut \u00eentr-o ferm\u0103 din Utah, care a crescut \u00eenv\u0103\u0163\u00e2nd rigoarea muncii \u015fi puterea credin\u0163ei. Prima afacere a pornit-o de la o idee simpl\u0103: b\u0103uturi reci vara \u015fi m\u00e2ncare cald\u0103 iarna. Cum s-a transformat aceasta \u00een una dintre cele mai mari re\u0163ele [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,512,7987],"tags":[31819,6552,60332],"class_list":["post-236259","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-revista-bm","category-turism","tag-capitalistul-saptamanii","tag-hoteluri","tag-j-willard-marriott"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/236259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=236259"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/236259\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=236259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=236259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=236259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}