\nIulia Andre\u015foiu este unul dintre liderii care \u015fi-au construit cariera cu r\u0103bdare, curiozitate \u015fi perseveren\u0163\u0103, \u00eentr-un domeniu \u00een care schimbarea este singura constant\u0103. Cu o experien\u0163\u0103 de peste dou\u0103 decenii \u00een companii de top din FMCG, \u015fi din 2021 \u00een pozi\u0163ia de Vicepre\u015fedinte Marketing al Ursus Breweries, Iulia vorbe\u015fte despre carier\u0103 nu doar prin prisma rezultatelor, ci \u015fi a rela\u0163iilor umane \u015fi a echilibrului ca valoare personal\u0103 \u015fi profesional\u0103. \u201eDeciziile pe care le lu\u0103m la \u00eenceputul carierei ne definesc nu doar profesional, ci \u015fi ca oameni. Eu am ales, din curiozitate \u015fi cu \u00eencredere, drumul businessului \u2013 \u00eentr-o vreme \u00een care p\u0103rea un vis greu de atins.\u201d Parcursul s\u0103u a \u00eenceput \u00een marketingul Unilever, unde s-a format profesional, apoi s-a consolidat prin roluri executive \u00een companii precum Danone, Intersnack sau Ringier. Aceast\u0103 diversitate de contexte \u2013 de la pie\u0163e locale la expunere interna\u0163ional\u0103 \u2013 i-a conturat stilul de leadership: echilibrat, centrat pe dezvoltare \u015fi orientat spre oameni. \u201eMi-am definit stilul de leadership \u015fi prin provoc\u0103rile \u00eent\u00e2lnite \u00een medii culturale foarte diferite. M-au format \u015fi interac\u0163iunile armonioase, dar \u015fi confrunt\u0103rile care m-au provocat s\u0103 cresc. Azi, \u00eemi place s\u0103 cred c\u0103 ofer la r\u00e2ndul meu echipelor o perspectiv\u0103 s\u0103n\u0103toas\u0103 \u2013 orientat\u0103 spre perseveren\u0163\u0103, cre\u015ftere \u015fi colaborare.\u201d \u00centr-o lume \u00een care schimbarea e rapid\u0103, iar presiunea rezultatelor este tot mai acut\u0103, Iulia Andre\u015foiu crede \u00een echilibrul \u00eentre direc\u0163ii aparent opuse: \u00eentre obiectivele imediate \u015fi viziunea pe termen lung, \u00eentre inova\u0163ie \u015fi stabilitate, \u00eentre performan\u0163\u0103 \u015fi grij\u0103 fa\u0163\u0103 de oameni. \u201eNu am un singur citat care m\u0103 ghideaz\u0103, dar ideea de echilibru \u00een toate m-a \u00eenso\u0163it mereu. Este o busol\u0103 mai ales acum, c\u00e2nd transform\u0103rile digitale \u015fi a\u015ftept\u0103rile \u00een materie de sustenabilitate cer o adaptare continu\u0103.\u201d Pentru ea, succesul nu \u00eenseamn\u0103 doar proiecte de impact sau cre\u015ftere \u00een cifre, ci felul \u00een care se construiesc echipele, \u00eencrederea \u015fi cultura organiza\u0163ional\u0103. \u201eC\u00e2nd m\u0103 voi uita peste ani la cariera mea, cred c\u0103 \u00eemi voi aminti mai degrab\u0103 de oamenii pe care i-am influen\u0163at \u015fi care m-au influen\u0163at, dec\u00e2t de campaniile sau proiectele de business. M\u0103 simt norocoas\u0103 c\u0103 am lucrat cu oameni care m-au provocat \u015fi inspirat, \u015fi cred c\u0103 aceast\u0103 energie este esen\u0163ial\u0103 \u00een orice echip\u0103 de marketing de top.\u201d<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Iulia Andre\u015foiu este unul dintre liderii care \u015fi-au construit cariera cu r\u0103bdare, curiozitate \u015fi perseveren\u0163\u0103, \u00eentr-un domeniu \u00een care schimbarea este singura constant\u0103. Cu o experien\u0163\u0103 de peste dou\u0103 decenii \u00een companii de top din FMCG, \u015fi din 2021 \u00een pozi\u0163ia de Vicepre\u015fedinte Marketing al Ursus Breweries, Iulia vorbe\u015fte despre carier\u0103 nu doar prin prisma […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6553,201,314,157,274,7178,6266,80,391,222,9266,24359],"class_list":["post-236227","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cariera","tag-companii","tag-construire","tag-echilibru","tag-incepere","tag-marketing","tag-oameni","tag-refuz","tag-schimbare","tag-strategie","tag-ursus-breweries","tag-viziune"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/236227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=236227"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/236227\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=236227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=236227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=236227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}