{"id":236039,"date":"2025-04-27T18:56:59","date_gmt":"2025-04-27T18:56:59","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=236039"},"modified":"2025-04-27T18:56:59","modified_gmt":"2025-04-27T18:56:59","slug":"dupa-cucerirea-pietei-din-bucuresti-brandurile-hoteliere-internationale-se-uita-dupa-oportunitati-si-in-orasele-mai-mici-ale-tarii-iasi-craiova-oradea-pe-lista-brandurilor-internationale","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=236039","title":{"rendered":"Dup\u0103 cucerirea pie\u0163ei din Bucure\u015fti, brandurile hoteliere interna\u0163ionale se uit\u0103 dup\u0103 oportunit\u0103\u0163i \u015fi \u00een ora\u015fele mai mici ale \u0163\u0103rii. Ia\u015fi, Craiova, Oradea, pe lista brandurilor interna\u0163ionale"},"content":{"rendered":"

\n\u2666<\/span> Marriott \u015fi Radisson sunt dou\u0103 dintre grupurile interna\u0163ionale care au declarat c\u0103 se uit\u0103 la o expansiune \u00een ora\u015fele mai mici ale \u0163\u0103rii dup\u0103 ce \u015fi-au consolidat pozi\u0163ia \u00een Bucure\u015fti, principala lor poart\u0103 de intrare \u00een \u0163ar\u0103.<\/strong><\/em><\/p>\n

\nBucure\u015ftiul a fost \u015fi \u00eenc\u0103 este, pe alocuri, principala poart\u0103 de intrare a marilor branduri hoteliere interna\u0163ionale \u00een Rom\u00e2nia. Cele care au intrat cu ani \u00een urm\u0103 \u015fi-au consolidat pozi\u0163ia din Capital\u0103 \u015fi se uit\u0103 la noi oportunit\u0103\u0163i \u00een afara Bucure\u015ftiului, \u00een ora\u015fe mai mici din \u0163ar\u0103, \u00een contextul \u00een care pia\u0163a hotelier\u0103 din Rom\u00e2nia a crescut, iar poten\u0163ial de cre\u015ftere exist\u0103.<\/p>\n

\nTot mai multe branduri hoteliere de nivel interna\u0163ional au \u00eenceput s\u0103 apar\u0103 \u015fi \u00een ora\u015fe mai mici ale \u0163\u0103rii, unde nu exist\u0103 neap\u0103rat o activitate turistic\u0103 intens\u0103. Dup\u0103 ce brandurile au \u00eenceput s\u0103 se extind\u0103 \u015fi \u00een restul \u0163\u0103rii, acest lucru arat\u0103 c\u0103 pia\u0163a hotelier\u0103 \u00eencepe s\u0103 se dezvolte la nivelul \u00eentregii \u0163\u0103ri \u015fi nu va mai gravita doar \u00een jurul Bucure\u015ftiului, care, actualmente, are cea mai dezvoltat\u0103 infrastructur\u0103 hotelier\u0103.<\/p>\n

\nRadisson Hotel Group, unul dintre cele mai mari lan\u0163uri hoteliere din lume, se uit\u0103 la oportunit\u0103\u0163i pentru deschiderea unor hoteluri sub brandul Radisson \u00een ora\u015fele Ia\u015fi, Craiova \u015fi Oradea, a spus \u00eentr-un interviu acordat recent Ziarului Financiar David Jenkins, vicepresident business development pe Europa de Est \u00een cadrul Radisson Hotel Group. Cu toate c\u0103 aten\u0163ia este \u00eendreptat\u0103 c\u0103tre aceste trei ora\u015fe, el este de p\u0103rere c\u0103 mai multe ora\u015fe din Rom\u00e2nia pot avea hoteluri de brand \u015fi exist\u0103 multe oportunit\u0103\u0163i de dezvoltare.<\/p>\n

\n\"\"<\/p>\n

\nMarriott, care num\u0103r\u0103 \u015fase hoteluri \u00een Rom\u00e2nia, pl\u0103nuie\u015fte deschiderea a \u015fapte hoteluri \u00een Timi\u015foara, Sibiu, Cluj-Napoca, Bra\u015fov, C\u0103lim\u0103ne\u015fti \u015fi Arad<\/span><\/strong><\/span><\/p>\n

\nRadisson, unul dintre grupurile care num\u0103r\u0103 pu\u0163ine hoteluri pe plan local \u00een compara\u0163ie cu altele, se uit\u0103 la o expansiune accelerat\u0103 pe plan local pentru a ajunge la 20 de hoteluri \u00een urm\u0103torii cinci ani.<\/p>\n

\nMarriott, care num\u0103r\u0103 \u015fase hoteluri \u00een Rom\u00e2nia, pl\u0103nuie\u015fte deschiderea a \u015fapte hoteluri \u00een Timi\u015foara, Sibiu, Cluj-Napoca, Bra\u015fov, C\u0103lim\u0103ne\u015fti \u015fi Arad, potrivit informa\u0163iilor oferite ZF de c\u0103tre Ivan Kiseev, senior director, interna\u00adtio\u00adnal hotel development CEE & CIS, Marriott International. Grupul hotelier interna\u0163ional se mai uit\u0103 la noi dezvolt\u0103ri \u015fi \u00een Poiana Bra\u015fov, litoral, dar \u015fi \u00een ora\u015fe precum Ia\u015fi, Constan\u0163a, Craiova, Suceava, Oradea \u015fi Gala\u0163i. Este primul astfel de plan al grupului interna\u0163ional, \u00een contextul \u00een care cinci din cele \u015fase hoteluri se afl\u0103 \u00een Bucure\u015fti \u015fi unu \u00een Cluj.<\/p>\n

\nPe l\u00e2ng\u0103 planurile acestor grupuri interna\u0163ionale, deja au fost anun\u0163ate proiecte hoteliere aflate sub un brand interna\u0163ional \u015fi \u00een zone mai pu\u0163in dezvoltate ale \u0163\u0103rii precum Bac\u0103u, Maramure\u015f, Satu Mare.<\/p>\n

\nInterContinental \u00ee\u015fi m\u0103re\u015fte portofoliul local prin deschiderea primului hotel Indigo din Rom\u00e2nia la Satu Mare. Cl\u0103direa este cea \u00een care a func\u0163ionat hotelul Dacia din Centrul Vechi al ora\u015fului.<\/p>\n

\nLa Bac\u0103u, Accor a \u00eencheiat un contract de franciz\u0103 pentru un hotel care va func\u0163iona sub brandul Mercure \u00een Bac\u0103u. Accor a \u00eencheiat un parteneriat cu dezvoltatorul local Arena City Center, care administreaz\u0103 Arena Mall Bac\u0103u.<\/p>\n

\nDe asemenea, grupul hotelier interna\u0163ional Hilton a b\u0103tut palma cu compania local\u0103 Izvoare Resort, de\u0163inut\u0103 de Flaviu Teofil Le\u015fe, care activeaz\u0103 \u00een pia\u0163a de IFN-uri, av\u00e2nd compania RoCredit, pentru un resort sub un brand interna\u0163ional \u00een Maramure\u015f.<\/p>\n

\nAcestea sunt doar c\u00e2teva dintre proiectele de hoteluri aflate sub un brand interna\u0163ional, \u00eens\u0103 exist\u0103 o mare efervescen\u0163\u0103 \u00een aceast\u0103 pia\u0163\u0103 la nivelul \u00eentregii \u0163\u0103ri. Dac\u0103 \u00een urm\u0103 cu c\u00e2\u0163iva ani Bucure\u015ftiul se afla \u00een lumina reflectoarelor, interesul marilor grupuri hoteliere s-a mutat dinspre Capital\u0103 c\u0103tre alte ora\u015fe din \u0163ar\u0103, ceea ce arat\u0103 poten\u0163ialul de cre\u015ftere al ora\u015felor.<\/p>\n

\nLoc de dezvoltare exist\u0103, mai ales c\u0103 \u00eenc\u0103 sunt ora\u015fe care nu au niciun hotel de brand interna\u0163ional, iar Rom\u00e2nia st\u0103 prost la acest capitol \u00een compara\u0163ie cu alte \u0163\u0103ri din regiune. Sub 5% din hotelurile locale sunt afiliate unui brand interna\u0163ional, astfel c\u0103 poten\u0163ial de afiliere a unor hoteluri deja existente este mare.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bucure\u015ftiul a fost \u015fi \u00eenc\u0103 este, pe alocuri, principala poart\u0103 de intrare a marilor branduri hoteliere interna\u0163ionale \u00een Rom\u00e2nia. Cele care au intrat cu ani \u00een urm\u0103 \u015fi-au consolidat pozi\u0163ia din Capital\u0103 \u015fi se uit\u0103 la noi oportunit\u0103\u0163i \u00een afara Bucure\u015ftiului, \u00een ora\u015fe mai mici din \u0163ar\u0103, \u00een contextul \u00een care pia\u0163a hotelier\u0103 din Rom\u00e2nia a crescut, iar poten\u0163ial de cre\u015ftere exist\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7386,60276,306,9961,46600],"class_list":["post-236039","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branduri","tag-branduri-hoteliere-internationale","tag-bucuresti","tag-marriott","tag-radisson-hotel-group"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/236039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=236039"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/236039\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=236039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=236039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=236039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}