\nUNITED ROMANIAN BREWERIES BEREPROD (URBB), produc\u0103torul berii Tuborg, a terminat anul 2024 cu o cifr\u0103 de afaceri de 681 de milioane de lei (circa 137 mil. euro), \u00een cre\u015ftere cu 3% fa\u0163\u0103 de anul precedent, arat\u0103 datele de la Ministerul de Finan\u0163e. Cre\u015fterea vine \u00een contextul \u00een care v\u00e2nz\u0103rile de bere s-au situat anul trecut la 15 milioane de litri, la acela\u015fi nivel cu cel din anul anterior, dup\u0103 trei ani de sc\u0103deri succesive. \u00cen plus, URBB \u015fi-a mic\u015forat pierderile fa\u0163\u0103 de 2023, de la 13,8 milioane de lei, la 1,5 milioane de lei, mai arat\u0103 datele de la Ministerul de Finan\u0163e. Produc\u0103torul de bere este de \u015fase ani pe pierderi. Compania are circa 360 de angaja\u0163i.<\/p>\n
\nTuborg Rom\u00e2nia este unul dintre cei mai mari produc\u0103tori de bere de pe pia\u0163a local\u0103 \u015fi singurul berar din Bucure\u015fti dezvoltat printr-o investi\u0163ie greenfield. Compania are un portofoliu format din m\u0103rci premium \u015fi superpremium, interna\u0163ionale \u015fi rom\u00e2ne\u015fti, care include \u015fi o selec\u0163ie variat\u0103 de beri speciale. Portofoliul companiei include branduri precum Tuborg, Carlsberg, Holsten, SKOL Original, Guinness, Kilkenny, Weihenstephaner, Grimbergen, Kronenbourg 1664 Blanc, Bucur, Somersby, precum \u015fi Granini pe pia\u0163a b\u0103uturilor r\u0103coritoare.<\/p>\n
\n\u00cen prima jum\u0103tate a anului trecut, compania l-a numit pe Yoav Bar \u00een func\u0163ia de CEO al companiei \u00een timp ce Tzafrir Granat, care a ocupat p\u00e2n\u0103 atunci acest rol, a preluat func\u0163ia de board member & transformation leader \u00een cadrul CBC International, \u00eencep\u00e2nd din luna mai. Tzafrir Granat va avea atribu\u0163ii cheie \u00een identificarea \u015fi implementarea ini\u0163iativelor de transformare strategic\u0103.<\/p>\n
\n\u00cen ultimii 18 ani, Yoav Bar a avut un rol determinant \u00een cadrul CBC International, ac\u0163ionarul majoritar al Tuborg Rom\u00e2nia \u015fi Muller Dairy Rom\u00e2nia.<\/p>\n
\nDe asemenea, Tuborg Rom\u00e2nia a numit-o \u00een luna iulie 2024 pe Simona Potecu, un executiv cu peste 25 de ani de experien\u0163\u0103, \u00een func\u0163ia de marketing vice president.<\/p>\n
\nAnterior ea a lucrat \u00een mai multe companii din industria de bunuri de larg consum precum Jacobs Douwe Egberts, Mondelez International, Kraft Food Group \u015fi Unilever, superviz\u00e2nd implementarea strategiilor de marketing ale acestora \u00een \u0163\u0103ri precum Rom\u00e2nia, Germania, Austria, Elve\u0163ia, Grecia \u015fi Bulgaria.<\/p>\n
\nURBB este o companie controlat\u0103 de International Beer Breweries (73,3%), RCB Holdings (10%) \u015fi de The Central Bottling Company (16,5%), toate din Israel, conform Termene.ro. Anterior, ac\u0163ionar \u00een cadrul URBB era \u015fi grupul danez Carlsberg.<\/p>\n","protected":false},"excerpt":{"rendered":"
UNITED ROMANIAN BREWERIES BEREPROD (URBB), produc\u0103torul berii Tuborg, a terminat anul 2024 cu o cifr\u0103 de afaceri de 681 de milioane de lei (circa 137 mil. euro), \u00een cre\u015ftere cu 3% fa\u0163\u0103 de anul precedent, arat\u0103 datele de la Ministerul de Finan\u0163e. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7213,388,297,8049,11628,10774,7212],"class_list":["post-235940","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bere","tag-cifra-de-afaceri","tag-producator","tag-tuborg","tag-united-romanian-breweries-bereprod","tag-urbb","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235940"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235940\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}