{"id":235875,"date":"2025-04-22T12:02:54","date_gmt":"2025-04-22T12:02:54","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=235875"},"modified":"2025-04-22T12:02:54","modified_gmt":"2025-04-22T12:02:54","slug":"afaceri-de-la-zero-care-este-povestea-alexandrei-nor-si-a-atelierului-miazazi-de-la-jurnalism-stiintele-comunicarii-si-bijuterii-pana-la-ceramica-in-editii-limitate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=235875","title":{"rendered":"Afaceri de la Zero. Care este povestea Alexandrei Nor \u015fi a atelierului Miaz\u0103zi: De la jurnalism, \u015ftiin\u0163ele comunic\u0103rii \u015fi bijuterii p\u00e2n\u0103 la ceramic\u0103 \u00een edi\u0163ii limitate"},"content":{"rendered":"<p>\nNumele Miaz\u0103zi este folosit de Alexandra Nor din 2013, dar la acel moment el definea mai degrab\u0103 pasiunea ei pentru realizarea bijuteriilor. Printr-o serie de \u00eent\u00e2mpl\u0103ri fericite, Alexandra a f\u0103cut cuno\u015ftin\u0163\u0103 cu ceramica, iar acum Miaz\u0103zi este numele atelierului care adun\u0103 \u00eentr-un spa\u0163iu mic, creativitatea ei aproape nem\u0103rginit\u0103.<\/p>\n<p>\n\u201cE o poveste lung\u0103, o s\u0103&nbsp;\u00eencerc s\u0103&nbsp;o simplific cumva cu numele de Miaz\u0103zi. A venit \u00een 2013 dup\u0103&nbsp;ce am terminat ni\u015fte cursuri de bijutier\u201d, spune Alexandra Nor, invitat\u0103 \u00een cadrul unui nor episod al Afaceri de la Zero, proiectul video ZF dedicat micilor antreprenori. Alexandra \u015fi-a descoperit pasiunea pentru bijuterii din \u00eent\u00e2mplare, \u00een timpul studiilor care nu aveau mare leg\u0103tur\u0103 cu acest me\u015fte\u015fug. Dar totu\u015fi un punct de leg\u0103tur\u0103 a existat.&nbsp;<\/p>\n<p>\n\u201cAm avut marele noroc s\u0103&nbsp;fiu&nbsp;\u00een anul&nbsp;\u00eent\u00e2i \u015fi s\u0103&nbsp;locuiesc&nbsp;\u00eentr-o cas\u0103&nbsp;\u00een care erau foarte mul\u0163i arti\u015fti. Adic\u0103&nbsp;eram&nbsp;\u015fapte oameni&nbsp;\u00eentr-o cas\u0103&nbsp;\u015fi to\u0163i erau arti\u015fti. Aveam un regizor, o student\u0103&nbsp;la ceramic\u0103, un ilustrator, doi oameni care erau actori. Atunci, \u00een casa asta, eu am avut cumva prilejul s\u0103&nbsp;experimentez tot felul de lucruri, am&nbsp;\u00eenv\u0103\u0163at s\u0103&nbsp;fac bijuterii din s\u00e2rm\u0103, mi-am dat voie s\u0103&nbsp;pictez, mi-am dat voie s\u0103&nbsp;desenez.\u201d<\/p>\n<p>\nAceast\u0103 perioad\u0103-experiment a fost una de autocunoa\u015ftere, \u00een timpul acestor \u00eencerc\u0103ri artistice Alexandra d\u00e2ndu-\u015fi seama c\u0103 nu va face o carier\u0103 \u00een jurnalism. \u00cen seria \u00eencerc\u0103rilor a intrat la un moment dat ceramica \u015fi o prim\u0103 participare la T\u00e2rgul de M\u0103r\u0163i\u015for de la Muzeul }\u0103r\u0103nului Rom\u00e2n, transformat de-al lungul anilor \u00eentr-un veritabil incubator de afaceri pentru mul\u0163i creatori cunoscu\u0163i acum \u00een Rom\u00e2nia. Aceast\u0103 participare la T\u00e2rgul Muzeului a devenit o tradi\u0163ie, dar \u015fi o modalitate de perfec\u0163ionare a me\u015fte\u015fugului s\u0103u.&nbsp;<\/p>\n<p>\n\u00cen 2018 \u00eens\u0103, Alexandra se mut\u0103 la Cluj \u015fi abia acolo lucrurile \u00eencep s\u0103 se lege \u015fi s\u0103 o duc\u0103 mai clar pe drumul ceramicii.&nbsp;<\/p>\n<p>\n\u201cM-am mutat apoi \u00eentr-un sat s\u0103sesc,&nbsp;\u00een Saschiz. Dup\u0103&nbsp;un an am aflat&nbsp;\u015fi eu c\u0103&nbsp;exist\u0103&nbsp;acest atelier de ceramic\u0103 tradi\u0163ional\u0103&nbsp;\u015fi am avut norocul s\u0103&nbsp;fiu invitat\u0103 \u00eentr-o reziden\u0163\u0103&nbsp;artistic\u0103.\u201d Timp de doi ani de zile, Alexandra a \u00eenv\u0103\u0163at s\u0103 fac\u0103 ceramic\u0103 \u015fi i-a ajutat la r\u00e2ndul ei pe cei care o \u00eenv\u0103\u0163au. Perioada a \u00eenc\u0103rcat-o de inspira\u0163ia care se vede \u015fi acum \u00een vasele ei. Formele naturale caracterizeaz\u0103 adesea piesele Alexandrei, iar un alt lucru care atrge aten\u0163ia este utilizarea culorilor primare, vii, albastrul intens sau nuan\u0163e de ro\u015fu care nu te las\u0103 indiferent.<\/p>\n<p>\n\u201cAm revenit \u00een Bucure\u015fti anul trecut, \u00een mai, iat\u0103-m\u0103&nbsp;din nou aici&nbsp;\u015fi din nou am avut un foarte mare noroc pentru c\u0103&nbsp;\u00eemi c\u0103utam un atelier \u015fi l-am g\u0103sit. Este vorba despre un atelier \u00een care lucr\u0103m patru fete.\u201d&nbsp;&nbsp;<\/p>\n<p>\nMiaz\u0103zi este azi, dup\u0103 toat\u0103 aceast\u0103 devenire, atelierul de ceramic\u0103 al Alexandrei Nor \u00een care ea realizeaz\u0103 obiecte \u00een serii foarte mici. Niciodat\u0103 produc\u0163ia nu cre\u015fte peste 40 de obiecte pe lun\u0103.&nbsp;<\/p>\n<p>\n\u201cFac&nbsp;\u015fi art\u0103 decorativ\u0103, dar cele mai multe obiectele mele sunt func\u0163ionale&nbsp;\u015fi decorative&nbsp;\u00een acela\u015fi timp.\u201d<\/p>\n<p>\nInvesti\u0163iile s-au dus mai ales pe materiale, glazuri, dar \u015fi pe partea de ambalaje, cutii, branding. Aceasta a fost de fapt \u015fi surpriza antreprenoriatului pentru Alexandra, miile de detaliile la care trebuie s\u0103 fie atent\u0103, dincolo de me\u015fte\u015fugul propriu-zis. Azi, piesele Miaz\u0103zi pot fi g\u0103site \u00een libr\u0103riile C\u0103rture\u015fti, dar \u015fi \u00een magazine dedicate creatorilor rom\u00e2ni \u015fi desigur pe plaforma ei de Instagram. Miaz\u0103zi s-a transformat \u00eentr-un proiect prin care Alexandra Nor se poate sus\u0163ine, a\u015fa c\u0103 dorin\u0163a este de a cre\u015fte. Iar primul pas ar fi un cuptor doar al ei, visul oric\u0103rui ceramist.&nbsp;&nbsp;<\/p>\n<p>\n&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Numele Miaz\u0103zi este folosit de Alexandra Nor din 2013, dar la acel moment el definea mai degrab\u0103 pasiunea ei pentru realizarea bijuteriilor. Printr-o serie de \u00eent\u00e2mpl\u0103ri fericite, Alexandra a f\u0103cut cuno\u015ftin\u0163\u0103 cu ceramica, iar acum Miaz\u0103zi este numele atelierului care adun\u0103 \u00eentr-un spa\u0163iu mic, creativitatea ei aproape nem\u0103rginit\u0103. \u201cE o poveste lung\u0103, o s\u0103&nbsp;\u00eencerc s\u0103&nbsp;o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81],"class_list":["post-235875","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235875"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235875\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}