\n\u00cen urm\u0103 cu dou\u0103 decenii, industria auto chinez\u0103 era privit\u0103 cu superioritate de partenerii occidentali, care ironizau prototipurile copiate din modelele germane. Ast\u0103zi, \u00eens\u0103, rolurile par s\u0103 se fi inversat: produc\u0103torii europeni se inspir\u0103 din inova\u0163iile firmelor chineze de vehicule electrice.<\/p>\n
\nPotrivit unei cercet\u0103ri Financial Times, executivi din industrie recunosc c\u0103 produc\u0103torii auto europeni au subestimat avansul Chinei \u00een domenii esen\u0163iale precum software-ul, bateriile \u015fi conducerea autonom\u0103. \u00cen prezent, companii precum Volkswagen, Mercedes-Benz \u015fi BMW \u00eencheie parteneriate cu firme chineze pentru a r\u0103m\u00e2ne competitive.<\/p>\n
\nUniunea European\u0103 \u00eencearc\u0103, de asemenea, s\u0103 reg\u00e2ndeasc\u0103 rela\u0163ia cu China. Pe l\u00e2ng\u0103 impunerea unor tarife de p\u00e2n\u0103 la 45% pentru ma\u015finile electrice chineze\u015fti, Comisia European\u0103 propune o nou\u0103 politic\u0103 care s\u0103 oblige firmele chineze s\u0103 colaboreze cu parteneri europeni sau s\u0103 ofere acces la tehnologiile lor, \u00een schimbul intr\u0103rii pe pia\u0163a UE.<\/p>\n
\nAceast\u0103 abordare reflect\u0103 o schimbare profund\u0103 de strategie: Europa \u00eencearc\u0103 acum s\u0103 foloseasc\u0103 acelea\u015fi metode pe care China le-a folosit timp de mai multe decenii pentru a atrage know-how str\u0103in. Oficialii recunosc c\u0103 exist\u0103 un decalaj \u00eentre cuno\u015ftin\u0163ele locale \u015fi tehnologiile dezvoltate \u00een afara continentului.<\/p>\n
\nPentru unii lideri din industrie, planul UE este o recunoa\u015ftere sincer\u0103 a faptului c\u0103 Europa nu mai de\u0163ine monopolul asupra inova\u0163iei auto. Fondatorul companiei suedeze Einride, Robert Falck, avertizeaz\u0103 c\u0103 industria trebuie s\u0103 \u201ese trezeasc\u0103 la realitate\u201d.<\/p>\n
\nExper\u0163ii spun c\u0103 produc\u0103torii auto occidentali au pierdut o treime din cota de pia\u0163\u0103 \u00een China din 2020 \u015fi c\u0103, f\u0103r\u0103 colabor\u0103ri tehnologice, ace\u015ftia nu pot concura eficient. Lipsa unor sisteme performante de infotainment, conectivitate \u015fi asisten\u0163\u0103 avansat\u0103 la conducere este una dintre principalele cauze.<\/p>\n
\n\u00cen acela\u015fi timp, Europa se confrunt\u0103 cu o cerere stagnat\u0103 pe pia\u0163a auto, costuri \u00een cre\u015ftere \u015fi reglement\u0103ri mai stricte, \u00een timp ce China are probleme cu supraproduc\u0163ia. Contextul global este complicat \u015fi de tensiunile comerciale declan\u015fate de pre\u015fedintele american Donald Trump.<\/p>\n
\nUnii executivi critic\u0103 deciziile politice ale UE, consider\u00e2nd c\u0103 acestea au contribuit la dificult\u0103\u0163ile actuale. Eliminarea treptat\u0103 a motoarelor termice, sanc\u0163iunile privind emisiile \u015fi renun\u0163area la energia rus\u0103 ieftin\u0103 se num\u0103r\u0103 printre m\u0103surile considerate autodistructive.<\/p>\n
\nPe m\u0103sur\u0103 ce competi\u0163ia global\u0103 se intensific\u0103, Germania \u2014 c\u00e2ndva lider incontestabil al industriei auto \u2014 devine simbolul unei ordini economice inversate, \u00een care Europa nu mai dicteaz\u0103 direc\u0163ia, ci \u00eencearc\u0103 s\u0103 \u0163in\u0103 pasul cu liderii emergen\u0163i din Asia.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen urm\u0103 cu dou\u0103 decenii, industria auto chinez\u0103 era privit\u0103 cu superioritate de partenerii occidentali, care ironizau prototipurile copiate din modelele germane. Ast\u0103zi, \u00eens\u0103, rolurile par s\u0103 se fi inversat: produc\u0103torii europeni se inspir\u0103 din inova\u0163iile firmelor chineze de vehicule electrice. Potrivit unei cercet\u0103ri Financial Times, executivi din industrie recunosc c\u0103 produc\u0103torii auto europeni au […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8444,7756,7854,6545,201,339,438,7921,30950,474,11924,7147,528,8159],"class_list":["post-235780","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-avans","tag-bmw","tag-cercetari","tag-china","tag-companii","tag-conducere","tag-europa","tag-germania","tag-industria-auto","tag-industrie","tag-mercedes-benz","tag-producatori","tag-uniunea-europeana","tag-volkswagen"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235780"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235780\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}