\nP\u00e2n\u0103 \u00een 2030, sectorul global de retail ar putea genera profituri opera\u0163ionale suplimentare de 310 miliarde de dolari prin integrarea extensiv\u0103 a inteligen\u0163ei artificiale (AI), ceea ce \u00eenseamn\u0103 o cre\u015ftere de 20%, arat\u0103 o analiz\u0103 realizat\u0103 de strategy&, divizia de consultan\u0163\u0103 strategic\u0103 a PwC, pe baza a 100 de cazuri concrete de utilizare a AI. Din aceast\u0103 sum\u0103, 70 de miliarde dolari sunt estimate pentru Europa, o pia\u0163\u0103 care, de\u015fi matur\u0103 \u015fi sofisticat\u0103, r\u0103m\u00e2ne prudent\u0103 \u00een fa\u0163a transform\u0103rilor digitale profunde. Spre compara\u0163ie, SUA ar putea ob\u0163ine 165 de miliarde dolari, China 25 miliarde dolari, iar restul lumii 50 miliarde dolari.<\/p>\n
\nAceste cifre contureaz\u0103 at\u00e2t un poten\u0163ial economic uria\u015f, c\u00e2t \u015fi o cre\u015ftere a competitivit\u0103\u0163ii la nivel global. De\u015fi AI promite s\u0103 redefineasc\u0103 lan\u0163urile valorice, s\u0103 eficientizeze opera\u0163iunile \u015fi s\u0103 livreze hiperpersonalizare clien\u0163ilor, Europa pare s\u0103 avanseze cu pa\u015fi mici, \u00een timp ce SUA accelereaz\u0103 adoptarea la scar\u0103 larg\u0103 a acestei tehnologii.<\/p>\n
\n\u00cen retailul european, AI este \u00eenc\u0103 perceput\u0103 adesea ca o inova\u0163ie rezervat\u0103 proiectelor pilot sau segmentelor limitate \u2013 marketing, sortimentare sau analiza comportamentului consumatorului. Exemple precum Carrefour Belgia, care utilizeaz\u0103 AI pentru a monitoriza prospe\u0163imea produselor \u015fi a optimiza rafturile, arat\u0103 poten\u0163ialul, dar nu schimb\u0103 imaginea de ansamblu: pu\u0163ine companii reu\u015fesc s\u0103 scaleze aceste solu\u0163ii la nivel organiza\u0163ional.<\/p>\n
\nAceast\u0103 re\u0163inere este alimentat\u0103 de o cultur\u0103 a pruden\u0163ei, reglement\u0103ri stricte privind datele \u015fi un apetit redus pentru risc investi\u0163ional. \u00cen schimb, Statele Unite au adoptat o abordare mai agresiv\u0103, \u00een care liderii de pia\u0163\u0103, precum Amazon \u015fi Walmart, au integrat AI \u00een toate aspectele activit\u0103\u0163ii, de la lan\u0163urile de aprovizionare \u015fi logistic\u0103 p\u00e2n\u0103 la interac\u0163iunea automatizat\u0103 cu clien\u0163ii. Proximitatea fa\u0163\u0103 de industria tech global\u0103 \u015fi un climat antreprenorial pronun\u0163at sus\u0163in aceast\u0103 dinamic\u0103.<\/p>\n
\n\u015ei China, cu un model de dezvoltare centrat pe tehnologie \u015fi o reglementare mai relaxat\u0103 \u00een privin\u0163a datelor, a creat un ecosistem favorabil integr\u0103rii rapide a AI, \u00een special \u00een retailul online. Gigan\u0163ii Alibaba \u015fi JD.com aplic\u0103 deja AI la scar\u0103 larg\u0103 \u2013 de la sisteme predictive de stocuri, la chatbo\u0163i, recomand\u0103ri personalizate \u015fi optimiz\u0103ri de pre\u0163uri \u00een timp real.<\/p>\n
\n\u00cen acest context, Europa risc\u0103 s\u0103 r\u0103m\u00e2n\u0103 captiv\u0103 \u00eentr-o logic\u0103 a \u00eembun\u0103t\u0103\u0163irii marginale, \u00een timp ce oportunit\u0103\u0163ile reale necesit\u0103 transformare radical\u0103.<\/p>\n
\nComer\u0163ul cu am\u0103nuntul, caracterizat prin marje mici \u015fi costuri ridicate, este vulnerabil la factori externi precum schimb\u0103rile geopolitice, cre\u015fterea costurilor cu for\u0163a de munc\u0103 sau fluctua\u0163iile cererii din partea consumatorilor. Sectorul se \u00eemparte \u00een retaileri tradi\u0163ionali \u015fi cei online, fiecare cu provoc\u0103ri specifice: cei online beneficiaz\u0103 de costuri mai reduse, dar se confrunt\u0103 cu concuren\u0163\u0103 \u015fi dificult\u0103\u0163i logistice, \u00een timp ce retailerii tradi\u0163ionali inregistreaza costuri fixe mari pentru re\u0163elele de magazine. Retailerii omnichannel \u00eencearc\u0103 s\u0103 integreze canalele online \u015fi offline, ceea ce aduce o complexitate suplimentar\u0103. Retailerii care \u00ee\u015fi reinventeaz\u0103 afacerea prin intermediul AI \u00ee\u015fi pot cvadrupla marja opera\u0163ional\u0103 p\u00e2n\u0103 \u00een 2030. Pentru a materializa aceast\u0103 oportunitate, trebuie s\u0103 treac\u0103 de la o abordare incremental\u0103 la una transformativ\u0103. \u00cen loc de unul sau dou\u0103 cazuri selectate de utilizare a AI, ace\u015ftia trebuie s\u0103 adopte schimb\u0103ri substan\u0163iale \u00een modelul lor de afaceri \u015fi \u00een organiza\u0163ie. Cazurile de utilizare a AI trebuie s\u0103 fie ad\u00e2nc integrate \u00een \u00eentregul lan\u0163 valoric.<\/p>\n
\nAstfel, AI nu trebuie s\u0103 r\u0103m\u00e2n\u0103 doar un instrument de marketing, ci s\u0103 devin\u0103 infrastructur\u0103 intern\u0103: \u00een IT, pentru automatizarea dezvolt\u0103rii software \u015fi predic\u0163ia blocajelor; \u00een HR, pentru recrutare \u015fi training personalizat; \u00een finan\u0163e, pentru raportare automat\u0103 \u015fi analiz\u0103 \u00een timp real; \u00een juridic, pentru generarea \u015fi validarea contractelor. \u00cen toate aceste domenii, AI aduce deja un plus de eficien\u0163\u0103 m\u0103surabil: de la 0,05 la 0,3 puncte procentuale \u00een marja opera\u0163ional\u0103, \u00een func\u0163ie de zona vizat\u0103.<\/p>\n
\nIndustria european\u0103 de retail are atuurile necesare: branduri puternice, infrastructur\u0103 solid\u0103, o rela\u0163ie matur\u0103 cu consumatorii. Ceea ce lipse\u015fte este o accelerare decisiv\u0103 a transform\u0103rii digitale prin AI, un proces care, dac\u0103 este \u00eent\u00e2rziat, risc\u0103 s\u0103 schimbe balan\u0163a global\u0103 a competitivit\u0103\u0163ii. \u00cen concluzie, sunt c\u00e2teva direc\u0163ii pe care retailerii ar trebui s\u0103 le ia pentru valorificarea poten\u0163ialului AI:<\/p>\n
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P\u00e2n\u0103 \u00een 2030, sectorul global de retail ar putea genera profituri opera\u0163ionale suplimentare de 310 miliarde de dolari prin integrarea extensiv\u0103 a inteligen\u0163ei artificiale (AI), ceea ce \u00eenseamn\u0103 o cre\u015ftere de 20%, arat\u0103 o analiz\u0103 realizat\u0103 de strategy&, divizia de consultan\u0163\u0103 strategic\u0103 a PwC, pe baza a 100 de cazuri concrete de utilizare a AI. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[10880,246,13982,4638,7455,413,98,14843],"class_list":["post-235771","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ai","tag-crestere","tag-integrare","tag-profit","tag-pwc","tag-retaileri","tag-romania","tag-utilizare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235771"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235771\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}