\nCapitalizarea de pia\u0163\u0103 a Herm\u00e8s a dep\u0103\u015fit-o pe cea a rivalului LVMH, conglomeratul care, \u00een urm\u0103 cu 15 ani, a \u00eencercat s\u0103 achizi\u0163ioneze \u00een secret produc\u0103torul celebrelor gen\u0163i Birkin, \u00eentr-un demers care a \u015focat lumea corporativ\u0103 francez\u0103, scrie Bloomberg.<\/p>\n
\nMar\u0163i, evaluarea Herm\u00e8s International SCA a atins 243,65 miliarde de euro (276,3 miliarde de dolari), dep\u0103\u015find temporar capitalizarea bursier\u0103 de 243,44 miliarde de euro a LVMH. Astfel, Herm\u00e8s a devenit pentru scurt timp cea mai valoroas\u0103 companie din indicele bursier francez de referin\u0163\u0103 CAC 40.<\/p>\n
\nAceast\u0103 schimbare remarcabil\u0103 vine \u00een contextul \u00een care ac\u0163iunile LVMH au sc\u0103zut cu p\u00e2n\u0103 la 8,4% la Paris, \u00een urma public\u0103rii unor rezultate financiare dezam\u0103gitoare pentru primul trimestru. Sc\u0103derea a fost cauzat\u0103 de diminuarea cererii din China \u015fi SUA, precum \u015fi de temerile legate de o posibil\u0103 intensificare a r\u0103zboiului comercial.<\/p>\n
\nPentru Herm\u00e8s, aceast\u0103 evolu\u0163ie reprezint\u0103 o confirmare a strategiei sale de a r\u0103m\u00e2ne independent\u0103. \u00cen 2010, Bernard Arnault, directorul general \u015fi ac\u0163ionarul majoritar al LVMH, a dezv\u0103luit c\u0103 acumulase \u00een secret o participa\u0163ie \u00een produc\u0103torul faimoselor e\u015farfe de m\u0103tase.<\/p>\n
\nAceast\u0103 mi\u015fcare l-a determinat pe Arnault \u2013 cunoscut \u015fi sub porecla de \u201elupul din ca\u015fmir\u201d, datorit\u0103 tacticilor sale agresive de preluare a unor m\u0103rci de prestigiu \u2013 s\u0103 se retrag\u0103 c\u00e2\u0163iva ani mai t\u00e2rziu, dup\u0103 ce familia Herm\u00e8s \u015fi-a unit for\u0163ele pentru a respinge tentativa de preluare.<\/p>\n
\n\u00cen 2024, LVMH a \u00eenregistrat v\u00e2nz\u0103ri de 84,7 miliarde de euro \u015fi un profit opera\u0163ional de 19,6 miliarde de euro. Prin compara\u0163ie, Herm\u00e8s a raportat venituri de 15,2 miliarde de euro \u015fi un profit opera\u0163ional de 6,2 miliarde de euro \u00een aceea\u015fi perioad\u0103.<\/p>\n
\nHerm\u00e8s a reu\u015fit s\u0103 reziste mai bine dec\u00e2t al\u0163i rivali \u00een fa\u0163a sc\u0103derii cererii de produse de lux, concentr\u00e2ndu-se pe o clientel\u0103 extrem de \u00eenst\u0103rit\u0103 \u015fi cultiv\u00e2nd cu grij\u0103 o imagine exclusivist\u0103, bazat\u0103 pe raritate \u015fi control strict al distribu\u0163iei.<\/p>\n","protected":false},"excerpt":{"rendered":"
Capitalizarea de pia\u0163\u0103 a Herm\u00e8s a dep\u0103\u015fit-o pe cea a rivalului LVMH, conglomeratul care, \u00een urm\u0103 cu 15 ani, a \u00eencercat s\u0103 achizi\u0163ioneze \u00een secret produc\u0103torul celebrelor gen\u0163i Birkin, \u00eentr-un demers care a \u015focat lumea corporativ\u0103 francez\u0103, scrie Bloomberg. Mar\u0163i, evaluarea Herm\u00e8s International SCA a atins 243,65 miliarde de euro (276,3 miliarde de dolari), dep\u0103\u015find […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[170,7216,17732,7909,4127,6481,7518,28833],"class_list":["post-235759","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitie","tag-bursa","tag-capitalizare","tag-franta","tag-lux","tag-moda","tag-preluare","tag-profit-operational"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235759"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235759\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}