\nPoliticile comerciale ale fostului pre\u015fedinte Donald Trump au zguduit \u00eentreaga industrie auto, \u00eens\u0103 un constructor pare, cel pu\u0163in momentan, mai pu\u0163in afectat: Renault din Fran\u0163a, relateaz\u0103 Financial Times.<\/p>\n
\nDatorit\u0103 unei redres\u0103ri sus\u0163inute \u00een ultimii cinci ani sub conducerea lui Luca de Meo \u015fi a unei prezen\u0163e comerciale minime pe pia\u0163a american\u0103, Renault este ferit\u0103 de efectele directe ale tarifului de 25% impus de Trump pentru toate vehiculele importate \u00een Statele Unite.<\/p>\n
\n\u201eAm avut parte de multe provoc\u0103ri ca director general al Renault \u00een ultimii patru ani, dar m\u0103car, \u00een acest caz, nu sunt primul care trebuie s\u0103 se \u00eengrijoreze\u201d, a declarat De Meo \u00eentr-un interviu acordat \u00eenainte de anun\u0163area oficial\u0103 a tarifelor.<\/p>\n
\nCu toate acestea, anali\u015ftii \u015fi surse din interiorul companiei avertizeaz\u0103 c\u0103 o \u00eencetinire general\u0103 a pie\u0163ei auto, provocat\u0103 de instabilitatea tarifar\u0103, ar putea afecta planurile lui De Meo de a extinde cota de pia\u0163\u0103 a Renault \u00een segmentul vehiculelor electrice \u015fi hibride.<\/p>\n
\n\u201e\u00cen mijlocul furtunii, ne descurc\u0103m destul de bine, dar vom vedea cum va ar\u0103ta nava dup\u0103 ce turbulen\u0163ele se vor sf\u00e2r\u015fi. Furtuna este sever\u0103\u201d, a declarat o surs\u0103 din cadrul companiei.<\/p>\n
\nTarifele drastice impuse de Trump asupra automobilelor \u015fi componentelor auto au perturbat lan\u0163urile globale de aprovizionare, afect\u00e2nd grav marii produc\u0103tori precum Toyota, Volkswagen, General Motors \u015fi Hyundai.<\/p>\n
\nStephen Reitman, analist la Bernstein, a remarcat c\u0103 Renault este printre pu\u0163inii produc\u0103tori relativ proteja\u0163i de incertitudinea generat\u0103 de noile tarife. Totu\u015fi, aceast\u0103 pozi\u0163ie favorabil\u0103 ar putea fi subminat\u0103 \u00een cazul unei crize extinse pe pia\u0163\u0103.<\/p>\n
\nSub conducerea lui De Meo, Renault \u015fi-a eficientizat structura de costuri \u015fi a modernizat gama de modele, beneficiind de expertiza lui Gilles Le Borgne, fost director de inginerie la PSA.<\/p>\n
\nCompania \u015fi-a p\u0103strat capacitatea global\u0103 de produc\u0163ie \u015fi prezen\u0163a geografic\u0103 la o scar\u0103 mai mic\u0103 dec\u00e2t al\u0163i rivali, prefer\u00e2nd s\u0103 produc\u0103 un volum mai mic de ma\u015fini, dar cu marje de profit mai mari. Aceast\u0103 strategie s-a dovedit eficient\u0103, mai ales \u00eentr-un moment \u00een care competitori majori precum Stellantis \u015fi Volkswagen se confrunt\u0103 cu presiuni economice din partea pie\u0163elor din China \u015fi SUA.<\/p>\n
\nCu toate acestea, chiar dac\u0103 v\u00e2nz\u0103rile Renault \u00een SUA sunt nesemnificative, compania nu este complet imun\u0103 la efectele \u00eencetinirii economice globale. Pre\u0163ul ac\u0163iunilor Renault a sc\u0103zut cu 9% \u00een ultimele cinci zile, pe fondul temerilor legate de cererea tot mai slab\u0103 pentru automobile.<\/p>\n
\nOdat\u0103 finalizat\u0103 restructurarea companiei, De Meo inten\u0163ioneaz\u0103 s\u0103 creasc\u0103 ponderea vehiculelor electrice \u00een totalul v\u00e2nz\u0103rilor Renault de la 12% la 20% \u015fi s\u0103 reduc\u0103 decalajul fa\u0163\u0103 de Toyota pe pia\u0163a hibrizilor din Europa. \u00cen prezent, Toyota de\u0163ine o cot\u0103 de 48% pe acest segment, comparativ cu 20% pentru Renault.<\/p>\n","protected":false},"excerpt":{"rendered":"
Politicile comerciale ale fostului pre\u015fedinte Donald Trump au zguduit \u00eentreaga industrie auto, \u00eens\u0103 un constructor pare, cel pu\u0163in momentan, mai pu\u0163in afectat: Renault din Fran\u0163a, relateaz\u0103 Financial Times. Datorit\u0103 unei redres\u0103ri sus\u0163inute \u00een ultimii cinci ani sub conducerea lui Luca de Meo \u015fi a unei prezen\u0163e comerciale minime pe pia\u0163a american\u0103, Renault este ferit\u0103 de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6577,272,31465,30950,7240,526,33400,7699],"class_list":["post-235640","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-auto","tag-companie","tag-impunere","tag-industria-auto","tag-renault","tag-tarife","tag-termen-lung","tag-vehicule"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235640"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235640\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}