{"id":235608,"date":"2025-04-11T16:05:42","date_gmt":"2025-04-11T16:05:42","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=235608"},"modified":"2026-04-11T07:03:29","modified_gmt":"2026-04-11T07:03:29","slug":"care-razboi-comercial-care-razboi-la-granita-romania-este-tara-fagaduintei-pentru-investitorii-straini-penny-anunta-investitii-de-3-mld-euro-pe-piata-locala-in-urmatorii-zece-ani-problema-este-ca","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=235608","title":{"rendered":"Care r\u0103zboi comercial, care r\u0103zboi la grani\u0163\u0103? Rom\u00e2nia este \u0163ara f\u0103g\u0103duin\u0163ei pentru investitorii str\u0103ini. Penny anun\u0163\u0103 investi\u0163ii de 3 mld. euro pe pia\u0163a local\u0103 \u00een urm\u0103torii zece ani. Problema este c\u0103 vin investi\u0163ii mai mult \u00een retail, deci consum, dec\u00e2t \u00een produc\u0163ie"},"content":{"rendered":"
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\n\u2666<\/span> \u201eNe asum\u0103m un angajament foarte mare c\u00e2nd vine vorba de Rom\u00e2nia \u2013 s\u0103 atingem pragul de 1.000 de magazine \u00een zece ani. Avem \u00eencredere c\u0103 aici putem dezvolta un business foarte bun\u201c.<\/strong><\/em><\/p>\n

\nRetailerul cu profil discount Penny, de\u0163inut de giganticul grup german Rewe, cu afaceri anuale de 96 mld. euro, anun\u0163\u0103 cel mai mare buget de investi\u0163ii \u015fi cel mai ambi\u0163ios plan de expansiune. Compania scoate din buzunare 3 mld. euro \u00een urm\u0103toarea decad\u0103 \u015fi vrea s\u0103 ajung\u0103 \u00een Rom\u00e2nia la 1.000 de magazine, fa\u0163\u0103 de circa 420 c\u00e2te are ast\u0103zi.<\/p>\n

\n\u201eVedem provoc\u0103ri multiple la orizont, \u00eens\u0103 suntem preg\u0103ti\u0163i pentru ele, ba chiar credem c\u0103 putem folosi orice criz\u0103 pentru a o transforma \u00een oportunitate \u015fi pentru a cre\u015fte. Vrem s\u0103 continu\u0103m s\u0103 cre\u015ftem aici, \u00een Rom\u00e2nia, \u0163ara e \u00een focusul nostru pentru investi\u0163ii\u201c, spune Martin Peffek, CFO al Penny Interna\u0163ional \u015fi al Billa pentru regiunea Europei Centrale \u015fi de Est.<\/p>\n

\nPrimele magazine Penny au fost des\u00adchise \u00een Rom\u00e2nia \u00een urm\u0103 cu dou\u0103 decenii, iar la momentul acela compania vedea poten\u0163ial pentru o re\u0163ea de doar 200 de unit\u0103\u0163i pe plan local. \u00centre timp, economia s-a dezvoltat, salariile au crescut, iar puterea de cump\u0103rare s-a apropiat sau chiar a dep\u0103\u015fit nivelul din alte \u0163\u0103ri din regiune.<\/p>\n

\n\u201eC\u00e2nd am f\u0103cut primul studiu pentru pia\u0163a din Rom\u00e2nia, \u00een 2003 (\u00eenainte de a deschide oficial businessul \u2013 n.red.), vedeam poten\u0163ial pentru maximum 200 de magazine. \u00cen 2014, am anun\u0163at c\u0103 vrem ca \u00een urm\u0103torul deceniu s\u0103 ajungem la 400. Am atins acest prag anul trecut, mai repede cu un an dec\u00e2t am anticipat. Apoi, \u00een 2019, am revizuit planurile \u015fi estim\u0103rile, vorbind de 600 de magazine p\u00e2n\u0103 \u00een 2029. Acum vedem poten\u0163ial pentru 1.000 de unit\u0103\u0163i\u201d, explic\u0103 Daniel Gross, CEO al Penny Rom\u00e2nia.<\/p>\n

\nDoar pentru acest an, retailerul vorbe\u015fte despre un buget de investi\u0163ii de 150 mil. euro, urm\u00e2nd a fi deschise 40 de magazine, un num\u0103r similar cu cel din 2024. De altfel, \u00een ultima perioad\u0103 Penny a accelerat deja expansiunea.<\/p>\n

\n\u201eNe asum\u0103m un angajament foarte mare c\u00e2nd vine vorba de Rom\u00e2nia \u2013  s\u0103 atingem pragul de 1.000 de magazine \u00een zece ani. Avem \u00eencredere c\u0103 aici putem dezvolta un business foarte bun.\u201c<\/p>\n

\nAceast\u0103 \u00eencredere vine \u015fi din faptul c\u0103 Penny Rom\u00e2nia a \u00eenchis anul trecut cu afaceri de 9,4 mld. lei (1,9 mld. euro), cu 13,5% mai mari dec\u00e2t \u00een 2023, conform datelor transmise de companie. <\/p>\n

\n\"\"<\/p>\n

\nMartin Peffek, CFO al Penny Interna\u0163ional: Vrem s\u0103 continu\u0103m s\u0103 cre\u015ftem aici, \u00een Rom\u00e2nia, \u0163ara e \u00een focusul nostru pentru investi\u0163ii.<\/span><\/span><\/strong><\/em><\/p>\n

\n\"\"<\/span><\/strong><\/em><\/p>\n

\nDaniel Gross, CEO al Penny Rom\u00e2nia: Avem, pentru al 10-lea an consecutiv, cea mai mare cre\u015ftere din grup (divizia de retail). <\/span><\/span><\/strong><\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

\u2666 \u201eNe asum\u0103m un angajament foarte mare c\u00e2nd vine vorba de Rom\u00e2nia \u2013 s\u0103 atingem pragul de 1.000 de magazine \u00een zece ani. Avem \u00eencredere c\u0103 aici putem dezvolta un business foarte bun\u201c. Retailerul cu profil discount Penny, de\u0163inut de giganticul grup german Rewe, cu afaceri anuale de 96 mld. euro, anun\u0163\u0103 cel mai mare […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[149,31348,387,10443,24688],"class_list":["post-235608","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-investitii","tag-investitorii-straini","tag-magazine","tag-penny","tag-razboi-comercial"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235608"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235608\/revisions"}],"predecessor-version":[{"id":235634,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235608\/revisions\/235634"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}