{"id":235601,"date":"2025-04-10T14:06:55","date_gmt":"2025-04-10T14:06:55","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=235601"},"modified":"2026-04-11T07:03:17","modified_gmt":"2026-04-11T07:03:17","slug":"cel-mai-ambitios-plan-de-expansiune-retailerul-care-vrea-sa-ajunga-la-1-000-de-magazine-in-10-ani-astazi-sunt-circa-400-de-unitati-cu-afaceri-de-2-mld-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=235601","title":{"rendered":"Cel mai ambi\u0163ios plan de expansiune: Retailerul care vrea s\u0103 ajung\u0103 la 1.000 de magazine \u00een 10 ani. Ast\u0103zi sunt circa 400 de unit\u0103\u0163i, cu afaceri de 2 mld. euro"},"content":{"rendered":"<p>\nLan\u0163ul de magazine de tip discount Penny a \u00eenchis anul trecut cu afaceri de 9,4 mld. lei (1,9 mld. euro), cu 13,5% mai mari dec\u00e2t \u00een 2023, conform datelor transmise de companie.<\/p>\n<p>\n\u201eEste, pentru al 10-lea an consecutiv, cea mai mare cre\u015ftere din grup (divizia de retail). Jum\u0103tate din avans a venit din expansiune, iar jum\u0103tate din cre\u015fterea num\u0103rului de clien\u0163i. Bonul mediu a crescut cu doar 0,03%, dat fiind c\u0103 de\u015fi \u00een Rom\u00e2nia infla\u0163ia a continuat s\u0103 fie ridicat\u0103, \u00een magazinele noastre am avut defla\u0163ie de 0,8%\u201d, spune Daniel Gross, CEO al Penny Rom\u00e2nia.<\/p>\n<p>\nRetailerul, ce are pe plan local 417 magazine de tip discount, are s\u0103pt\u0103m\u00e2nal 3 milioane de clien\u0163i, num\u0103rul fiind cu aproape 14% mai mare dec\u00e2t \u00een 2023.<\/p>\n<p>\n\u201eClien\u0163ii sunt pruden\u0163i \u00een achizi\u0163ii \u015fi sunt interesa\u0163i de promo\u0163ii \u015fi de m\u0103rci private.\u201d<\/p>\n<p>\nPenny Rom\u00e2nia a ob\u0163inut un profit de 224 mil. lei, relativ similar (\u01020,23%) fa\u0163\u0103 de anul anterior. C\u00e2\u015ftigul net nu a crescut \u00een ritm cu cifra de afaceri din cauza taxei pe cifra de afaceri, afirm\u0103 oficialii companiei, care spun c\u0103 businessul este unul cu \u201emarje mici\u201d.<\/p>\n<p>\nLan\u0163ul a deschis 40 de magazine \u00een Rom\u00e2nia anul trecut, cele mai multe dintre cele cinci pie\u0163e interna\u0163ionale (\u00een afar\u0103 de \u0163ara-mam\u0103, Germania) unde grupul e prezent. \u00cen total, \u00een Austria, Italia, Ungaria, Cehia \u015fi Rom\u00e2nia, au fost inaugurate 78 de unit\u0103\u0163i Penny. Mai mult de jum\u0103tate au fost pe plan local. Iar ritmul continu\u0103, compania anun\u0163\u00e2nd c\u0103 vrea 1.000 de magazine \u00een urm\u0103torii zece ani.<\/p>\n<p>\n\u201e\u00cen 2003, c\u00e2nd am f\u0103cut o prim\u0103 analiz\u0103 pentru Rom\u00e2nia, vedeam poten\u0163ial pentru 200 de magazine. Apoi, \u00een 2014, am anun\u0163at c\u0103 vrem 400 de unit\u0103\u0163i p\u00e2n\u0103 \u00een 2025, dar am atins \u0163inta mai repede. Acum, vedem loc pentru 1.000. Rom\u00e2nia e foarte important\u0103 pentru grup\u201d, conchide Daniel Gross.<br \/>\nPenny a investit \u00een 2024 pe plan local 177 de milioane de euro, cel mai mare buget de p\u00e2n\u0103 acum, peste nivelul estimat, de 150 mil. euro.<\/p>\n<p>\nRe\u0163eaua e prezent\u0103 oficial pe plan local din 2005, atunci fiind deschise primele unit\u0103\u0163i. Penny este parte din grupul Rewe, ce mai are \u015fi alte branduri de retail, dar care are \u015fi opera\u0163iuni \u00een turism.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lan\u0163ul de magazine de tip discount Penny a \u00eenchis anul trecut cu afaceri de 9,4 mld. lei (1,9 mld. euro), cu 13,5% mai mari dec\u00e2t \u00een 2023, conform datelor transmise de companie. \u201eEste, pentru al 10-lea an consecutiv, cea mai mare cre\u015ftere din grup (divizia de retail). Jum\u0103tate din avans a venit din expansiune, iar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,26562,467,303,387,6547,98],"class_list":["post-235601","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-expansiune","tag-grup","tag-important","tag-magazine","tag-plan","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235601"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235601\/revisions"}],"predecessor-version":[{"id":235625,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235601\/revisions\/235625"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}