{"id":235541,"date":"2025-04-08T16:13:00","date_gmt":"2025-04-08T16:13:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=235541"},"modified":"2025-04-08T16:13:00","modified_gmt":"2025-04-08T16:13:00","slug":"women-in-power-2025-de-la-vis-la-strategie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=235541","title":{"rendered":"WOMEN IN POWER 2025. De la vis la strategie"},"content":{"rendered":"<p>\n<strong>Edi\u0163ia 2025 a galei Women in Power, organizat\u0103 de Business Magazin, a adunat peste 300 de participan\u0163i \u015fi a celebrat viziunea feminin\u0103 \u00een leadership. Evenimentul a marcat lansarea catalogului 100 cele mai puternice femei din business, edi\u0163ia a 14-a, \u015fi a pus \u00een centrul aten\u0163iei vision boardul \u2013 acel colaj simbolic de ambi\u0163ii \u015fi obiective care ghideaz\u0103 pa\u015fii femeilor-lider din Rom\u00e2nia.<\/strong><\/p>\n<p>\nLa cea mai recent\u0103 edi\u0163ie a Galei Women in Power, BUSINESS Magazin a adus din nou \u00eempreun\u0103 femei care schimb\u0103 fa\u0163a businessului rom\u00e2nesc \u015fi lideri care cred \u00een Rom\u00e2nia.&nbsp; Tema din acest an \u2013 \u201evision boardul femeii de afaceri\u201d \u2013 a fost pretextul care a adus \u00een fa\u0163a publicului pove\u015fti de via\u0163\u0103 \u015fi de business care inspir\u0103. Un colaj viu de idei, ambi\u0163ii, gre\u015feli asumate \u015fi visuri traduse \u00een realitate. Invita\u0163ii speciali ai serii \u2013 Diana \u015eucu, fondatoare, Select Design by Diana \u015eucu, Adrian lonescu, head of marketing Romania, Hungary &#038; Czech Republic, Slovakia for meal solutions &#038; bakery, Barilla Group, Matei Dima, alias Bromania &#8211; vlogger, actor \u015fi regizor rom\u00e2n, loana Molnar, coproprietar, Magnolia \u2013 au ar\u0103tat c\u0103 indiferent de domeniu, exist\u0103 un fir comun: refuzul de a accepta \u201enu se poate\u201d. \u201eCel mai greu mi-a fost c\u00e2nd, \u00een pandemie, a trebuit s\u0103 ne desp\u0103r\u0163im de o parte din echip\u0103.<\/p>\n<p>\nM-am asigurat c\u0103 femeile \u00eens\u0103rcinate \u015fi cei cu familii r\u0103m\u00e2n, indiferent de pozi\u0163ia ocupat\u0103. A fost o decizie care m-a marcat emo\u0163ional\u201d, a m\u0103rturisit Ioana Molnar. \u201eS\u0103 ies dintr-un business \u015fi s\u0103 m\u0103 angajez a fost cea mai grea decizie pentru mine. Organizam concerte \u00een studen\u0163ie, dar la un moment dat a trebuit s\u0103 aleg \u00eentre via\u0163a de noapte \u015fi o carier\u0103 stabil\u0103. Cred c\u0103 fiecare antreprenor trece printr-un astfel de moment, c\u00e2nd trebuie s\u0103 aleag\u0103 \u00eentre pasiune \u015fi predictibilitate\u201d, a povestit Adrian Ionescu. \u201eEu am ales s\u0103 nu m\u0103 extind \u00een alte ora\u015fe \u015fi s\u0103 r\u0103m\u00e2n \u00een Bucure\u015fti. Mi-am dat seama c\u0103 pia\u0163a mea este aici \u015fi c\u0103 nu trebuie s\u0103 for\u0163ez lucrurile doar de dragul cre\u015fterii. A fost o decizie grea, dar onest\u0103 fa\u0163\u0103 de mine \u00eens\u0103mi \u015fi fa\u0163\u0103 de echip\u0103\u201d, a spus Diana \u015eucu. \u201ePuteam s\u0103 r\u0103m\u00e2n \u00een America, am f\u0103cut facultatea acolo.<\/p>\n<p>\nDar am sim\u0163it c\u0103 pot construi mai mult aici. Businessul din Rom\u00e2nia \u00ee\u0163i d\u0103 oportunit\u0103\u0163i dac\u0103 \u015ftii s\u0103 le vezi \u015fi s\u0103 le transformi. Nu e o pia\u0163\u0103 u\u015foar\u0103, dar e plin\u0103 de poten\u0163ial\u201d, a explicat Matei Dima. S-a vorbit despre antreprenoriat ca echilibru fragil \u00eentre pragmatism \u015fi empatie, despre leadership ca form\u0103 de curaj \u015fi despre gre\u015feli ca forme de \u00eenv\u0103\u0163are. \u201eUn antreprenor are nevoie de o doz\u0103 de incon\u015ftien\u0163\u0103, ambi\u0163ie \u015fi mult pragmatism. F\u0103r\u0103 ele, nu faci fa\u0163\u0103. \u00cen fiecare zi iei decizii care nu sunt \u00een manuale, dar trebuie s\u0103 le iei cu capul sus\u201d, a spus Diana \u015eucu. \u201eCred c\u0103 defectul unui antreprenor este c\u0103 uneori crede prea mult \u00een ideile lui \u015fi uit\u0103 s\u0103 le valideze din mers.<\/p>\n<p>\nE greu s\u0103 te desprinzi de propria viziune c\u00e2nd ai pus at\u00e2t de mult suflet \u00een ea. Dar tocmai aici e cheia: s\u0103 \u015ftii c\u00e2nd s\u0103 te opre\u015fti \u015fi c\u00e2nd s\u0103 insi\u015fti\u201d, a completat Adrian Ionescu. De altfel, unii dintre invita\u0163i \u015fi-au imaginat chiar cum ar ar\u0103ta filmul vie\u0163ii lor \u2013 de la documentare sociale la comedii romantice, toate av\u00e2nd \u00een comun sinceritatea \u015fi autoironia. Matei Dima a glumit c\u0103 \u015fi-ar dori s\u0103 fie \u201emanagerul unei echipe sportive\u201d pentru c\u0103 \u201emanagementul \u00een sport e cel mai mi\u015fto \u2013 ai public, ai obiective clare \u015fi emo\u0163ie \u00een timp real\u201d, \u00een timp ce Ioana Molnar a spus c\u0103 \u015fi-ar fi dorit s\u0103 conduc\u0103 \u201eun lan\u0163 hotelier de lux, unde fiecare detaliu conteaz\u0103, la fel ca \u00eentr-o companie cu ADN de familie\u201d. Pe final, fiecare a r\u0103spuns la \u00eentreb\u0103ri-surpriz\u0103: ce ar scrie pe coperta propriei c\u0103r\u0163i? Ce \u00eenseamn\u0103 fericirea? Cum va ar\u0103ta Rom\u00e2nia peste 10 ani? \u201eFericirea \u00eenseamn\u0103 s\u0103 ai timp pentru familie, s\u0103 ie\u015fi \u00een parc, s\u0103 iei pr\u00e2nzul acas\u0103. Lucrurile simple. Am uitat c\u00e2t de mult conteaz\u0103 ele\u201d, a spus Diana \u015eucu. \u201eAm \u00eenv\u0103\u0163at c\u0103 e s\u0103n\u0103tos s\u0103 ier\u0163i. S\u0103 nu tr\u0103ie\u015fti \u00een ranchiun\u0103. Cred c\u0103 e esen\u0163ial, \u015fi pentru suflet, \u015fi pentru business. E ceea ce ne face umani \u015fi ne d\u0103 energie s\u0103 construim mai departe\u201d, a conchis Ioana Molnar.&nbsp;&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/6\/4-e-v.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Ioana Molnar \u2013 coproprietar Magnolia<\/strong><\/p>\n<p>\n\u201eAm \u00eenv\u0103\u0163at c\u0103 e s\u0103n\u0103tos s\u0103 ier\u0163i. S\u0103 nu tr\u0103ie\u015fti \u00een ranchiun\u0103. Cred c\u0103 e esen\u0163ial, \u015fi pentru suflet, \u015fi pentru business. E ceea ce ne face umani \u015fi ne d\u0103 energie s\u0103 construim mai departe.\u201d&nbsp;<\/p>\n<p>\n<strong>Matei Dima \u2013 vlogger, regizor, actor<\/strong><\/p>\n<p>\n\u201eBusinessul din Rom\u00e2nia \u00ee\u0163i d\u0103 oportunit\u0103\u0163i dac\u0103 \u015ftii s\u0103 le vezi \u015fi s\u0103 le transformi. Nu e o pia\u0163\u0103 u\u015foar\u0103, dar e plin\u0103 de poten\u0163ial.\u201d&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><span style=\"font-size:20px;\">Femei cu viziune &#8211; 15 exemple de impact<\/span><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<span style=\"color:#3399ff;\"><strong>\u00cen cadrul galei Women in Power, am acordat premii pentru 15 femei-lider care influen\u0163eaz\u0103 economia rom\u00e2neasc\u0103, fiecare cu o filosofie de via\u0163\u0103 \u015fi business remarcabil\u0103:&nbsp;<\/strong><\/span><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/14\/e-v-jpg2.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Cecilia Tudor, managing director, Renault South Eastern Europe:<\/strong><\/p>\n<p>\n\u201eNu facem nimic special noi, femeile, pentru un premiu, dar sunt foarte valoroase atunci c\u00e2nd le primim. (&#8230;) Suntem prima marc\u0103 importat\u0103 de doi ani de zile pe pia\u0163a auto din Rom\u00e2nia \u015fi \u00eemi doresc s\u0103 p\u0103str\u0103m aceast\u0103 pozi\u0163ie. Apoi, \u00eemi doresc ca echipa mea s\u0103 fie bine \u2013 suntem o sum\u0103 a realiz\u0103rilor echipei noastre. Eu n-a\u015f fi reu\u015fit f\u0103r\u0103 echipa mea, f\u0103r\u0103 familia mea. (&#8230;) Suntem cumva \u00een trendul \u0103sta optimist \u2013 nu vorbim despre coliv\u0103 la Renault \u2013 \u015fi mi-a\u015f dori ca echipa mea s\u0103 continue pe trendul \u0103sta optimist, s\u0103 fie bine \u00eempreun\u0103 cu mine.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/15\/e-v-jpg3.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Nicoleta Mu\u015fat, CFO, Oscar Downstream:<\/strong><\/p>\n<p>\n\u201eDup\u0103 21 de ani petrecu\u0163i \u00een Oscar Downstream, am realizat c\u0103 succesul nu vine din cifre \u015fi din strategii, ci mai ales din oamenii pe care \u00eei ai al\u0103turi, echipa pe care o ai al\u0103turi. De aceea, mul\u0163umesc echipei \u015fi colaboratorilor mei, care au f\u0103cut posibil\u0103 aceast\u0103 distinc\u0163ie. (&#8230;) Domeniul financiar nu este neap\u0103rat despre trucuri. E despre dedicare \u015fi perseveren\u0163\u0103, a\u015fa cum este, de fapt, \u015fi activitatea fiec\u0103rei femei din aceast\u0103 sal\u0103.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/9\/7-e-v.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Ioana Necula, fondatoare \u015fi CEO, Genesis College:<\/strong><\/p>\n<p>\n\u201e\u00cenv\u0103\u0163area nu se termin\u0103 niciodat\u0103 \u015fi lucrul acesta l-am \u00eenv\u0103\u0163at \u00eenc\u0103 \u00eenainte de a avea grij\u0103 de o \u015fcoal\u0103. (&#8230;) Dac\u0103 \u015ftii s\u0103 prive\u015fti lucrurile cu bucurie, cu entuziasm, n-o s\u0103 suferi niciodat\u0103 de burnout. Cred, de asemenea, c\u0103 trebuie s\u0103 ai pasiuni pe care s\u0103 \u0163i le urmezi. Chiar dac\u0103 faci \u00eentreruperi \u00een acest parcurs, \u00eencearc\u0103 s\u0103 \u0163i le urmezi pentru c\u0103 te vor ajuta \u00een via\u0163\u0103 \u2013 fie c\u0103 e vorba de sport, muzic\u0103, art\u0103, fashion sau organizare de evenimente. (&#8230;) Visul meu este s\u0103 v\u0103d Genesis College ca fiind cea mai mare \u015fcoal\u0103 privat\u0103 din Rom\u00e2nia \u2013 o \u015fcoal\u0103 rom\u00e2neasc\u0103, cu curriculum interna\u0163ional.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/13\/e-v-jpg1.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Diana \u015eucu \u2013 fondatoare, Select Design by Diana \u015eucu<\/strong><\/p>\n<p>\n\u201eUn antreprenor are nevoie de o doz\u0103 de incon\u015ftien\u0163\u0103, ambi\u0163ie \u015fi mult pragmatism. F\u0103r\u0103 ele, nu faci fa\u0163\u0103. \u00cen fiecare zi iei decizii care nu sunt \u00een manuale, dar trebuie s\u0103 le iei cu capul sus.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/26\/e-v-5334-elena-pap.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Elena Pap, director Europa, Up Group:<\/strong><\/p>\n<p>\n\u201eCred foarte mult \u00een oameni. Cu ei am construit. Am avut \u015fansa \u00een Rom\u00e2nia, acum 22 de ani, s\u0103 construiesc o echip\u0103 practic de la zero. N-am etichetat niciodat\u0103, am acordat o \u015fans\u0103 fiec\u0103rui om. (&#8230;) Am trecut testul timpului \u2013 am dep\u0103\u015fit multe bariere, multe crize, ne-am reinventat, ne-am digitalizat, am fost flexibili. (&#8230;) Ce urmeaz\u0103? Nu mi-am imaginat niciodat\u0103 c\u0103 o s\u0103 ajung aici. Sunt un om de cifre, dar am \u015ftiut s\u0103 spun da oportunit\u0103\u0163ilor. (&#8230;) Chiar dac\u0103 sunt de 22 de ani \u00een grup, acum descop\u0103r o lume \u00eentreag\u0103 \u2013 mentalit\u0103\u0163i, echipe \u015fi obiceiuri diferite. \u00cemi doresc s\u0103 fiu parte din via\u0163a lor, nu doar profesional\u0103. Pentru c\u0103 f\u0103r\u0103 partea uman\u0103, nu se pot face cifre.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/16\/e-v-jpg4.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/strong><\/p>\n<p>\n<strong>Ema Iftimie, managing director, Globalworth Rom\u00e2nia:<\/strong><\/p>\n<p>\n\u201eAcest premiu este o recunoa\u015ftere nu doar pentru mine, ci pentru toate femeile care au curajul s\u0103 conduc\u0103, s\u0103 inspire \u015fi s\u0103 creeze schimbare. (&#8230;) Atunci c\u00e2nd trebuie s\u0103 iau decizii importante, m\u0103 inspir\u0103 foarte mult ideea de a crea ceva care s\u0103 dureze, ceva care s\u0103 conteze cu adev\u0103rat. (&#8230;) Am avut privilegiul de a \u00eenv\u0103\u0163a de la lideri excep\u0163ionali \u2013 oameni care au creat valoare prin integritate, viziune, curaj \u2013 \u015fi \u00eencerc s\u0103 preiau aceste valori \u00een cariera mea. (&#8230;) Liderul nu este despre putere, ci despre dorin\u0163a de a inspira, de a-i ajuta pe ceilal\u0163i s\u0103 se ridice. F\u0103r\u0103 echipa mea, nu a\u015f fi fost unde sunt. (&#8230;) O carte care m-a influen\u0163at profund este \u00abFemei care alearg\u0103 cu lupii\u00bb. Mi-a dovedit c\u0103 instinctul \u015fi curajul sunt valori f\u0103r\u0103 de care nu putem naviga \u00eentr-un mediu cu provoc\u0103ri.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/11\/9-e-v.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Virginia O\u0163el, director general adjunct, Garanti BBVA Leasing, director comunicare corporativ\u0103, Garanti BBVA Rom\u00e2nia:<\/strong><\/p>\n<p>\n\u201eBalan\u0163a \u00eemi inspir\u0103 echilibru. C\u00e2nd eram t\u00e2n\u0103r\u0103, nu \u00eemi d\u0103deam seama c\u00e2t de important e acest lucru, dar cu c\u00e2t am \u00eenaintat \u00een v\u00e2rst\u0103, cu at\u00e2t am \u00een\u0163eles mai bine. Noi, femeile, suntem supuse unor a\u015ftept\u0103ri mari: din partea familiei, a partenerilor, a copiilor, dar \u015fi \u00een afacerile \u00een care activ\u0103m. Nu este u\u015for s\u0103 g\u0103sim acest echilibru \u015fi, uneori, nici nu reu\u015fim \u2013 dar \u00eencerc\u0103m. M\u0103 bucur s\u0103 v\u0103d c\u0103 \u00een banking lucrurile evolueaz\u0103: acum 25 de ani era o singur\u0103 femeie pre\u015fedint\u0103 de banc\u0103; ast\u0103zi, opt femei ocup\u0103 func\u0163ii de CEO \u00een sistemul bancar rom\u00e2nesc. Este un progres, dar \u00eenc\u0103 mai avem drum de parcurs \u2013 mai ales \u00een consiliile de administra\u0163ie.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/17\/e-v-jpg5.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Florentina Ion, fondatoare \u015fi CEO, Didactica Publishing House:<\/strong><\/p>\n<p>\n\u201eF\u0103r\u0103 educa\u0163ie nu putem ajunge acolo unde ne dorim \u015fi nici nu putem realiza prea multe lucruri. Visul nostru, al editurii, este s\u0103 influen\u0163\u0103m pozitiv via\u0163a copiilor din Rom\u00e2nia prin intermediul unei educa\u0163ii de calitate. Fiecare carte care ajunge \u00een m\u00e2na unui copil este rezultatul unui proces de munc\u0103 \u015fi grij\u0103 \u2013 pentru ca acel con\u0163inut s\u0103 aduc\u0103 valoare. Cred cu t\u0103rie c\u0103 educa\u0163ia ofer\u0103 libertate. Le-a\u015f spune copiilor \u2013 \u015fi, de fapt, oricui \u2013 s\u0103 caute \u00een ceea ce \u00eenva\u0163\u0103 lucrurile care le vor fi cu adev\u0103rat utile pentru via\u0163\u0103 \u015fi pentru visul lor. Educa\u0163ia trebuie s\u0103 aib\u0103 sens pentru cel care o prime\u015fte, altfel nu \u015fi-a atins scopul.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/18\/e-v-jpg6.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Florentina Taudor, director general, Renania:<\/strong><\/p>\n<p>\n\u201e\u015etiu c\u0103 am ales un alt citat, dar pove\u015ftile din aceast\u0103 sear\u0103 m-au inspirat s\u0103 spun: dac\u0103 iube\u015fti ceva \u015fi \u00eel faci cu pasiune, ajungi s\u0103 iube\u015fti lucrul pe care \u00eel faci. V\u0103d aici at\u00e2tea femei care \u00ee\u015fi tr\u0103iesc profesia cu dedicare, iar asta le face cu adev\u0103rat remarcabile. Vision boardul meu are dou\u0103 imagini: una cu picioarele unei balerine \u00een pozi\u0163ie perfect\u0103 \u015fi cealalt\u0103 cu picioarele r\u0103nite, dup\u0103 ce balerina a dat jos pantofii. E o metafor\u0103 pentru sacrificiul, rezilien\u0163a \u015fi disciplina care se ascund \u00een spatele reu\u015fitei. Poate c\u0103 nu joc poker, dar \u00een business e nevoie uneori de instinct \u015fi de un \u00abpoker face\u00bb ca s\u0103 iei decizii grele f\u0103r\u0103 s\u0103 la\u015fi emo\u0163iile s\u0103 te tr\u0103deze.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/19\/e-v-jpg7.jpg?height=542&#038;width=620\" style=\"width: 620px; height: 542px;\" \/><\/p>\n<p>\n<strong>Alina Negru, general manager, Emerson Rom\u00e2nia:<\/strong><\/p>\n<p>\n\u201eCitatul care m\u0103 define\u015fte: Succesul nu este definitiv. E\u015fecul nu este fatal. Ceea ce conteaz\u0103 este curajul de a continua. Asta am \u00eenv\u0103\u0163at \u00een cei 14 ani petrecu\u0163i la Emerson \u2013 c\u0103 urcu\u015furile \u015fi cobor\u00e2\u015furile sunt parte din traseu. Imaginea central\u0103 de pe vision boardul meu este un munte. \u00cel urc \u00eempreun\u0103 cu echipa mea, pas cu pas, \u015fi ne sprijinim unii pe al\u0163ii. Am sim\u0163it nevoia s\u0103 dau \u00eenapoi din ceea ce am \u00eenv\u0103\u0163at, a\u015fa c\u0103 \u00een 2015 am pus bazele unei re\u0163ele numite Women in STEM, care a crescut dintr-un capitol local la Cluj p\u00e2n\u0103 la o organiza\u0163ie cu mii de membri \u00een \u015fapte \u0163\u0103ri din Europa. Cred \u00een diversitate \u2013 nu doar de gen, ci de idei, stiluri \u015fi perspective. Asta face echipele mai bune \u015fi businessul mai puternic.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/20\/e-v-jpg8.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Manuela Manca\u015f, managing director &#038; founder, AHA Moments:<\/strong><\/p>\n<p>\n\u201eAm fost at\u00e2t de concentrat\u0103 pe visul pe care \u00eel aveam, pe echipa pe care o construiesc, pe proiectele \u00een care credeam, \u00eenc\u00e2t n-am \u015ftiut c\u00e2nd am atins borna de 1 milion de euro \u2013 o cifr\u0103 pe care o pl\u0103nuisem pentru anul cinci, \u015fi am realizat-o \u00een al doilea. A fost mult\u0103 munc\u0103 \u015fi o echip\u0103 extraordinar\u0103 \u00een spate. Momentul de revela\u0163ie, acel \u00aba moment\u00bb, pentru mine a fost c\u00e2nd, la finalul concediului maternal, compania \u00een care trebuia s\u0103 m\u0103 \u00eentorc s-a \u00eenchis. A fost un moment de \u00eentuneric. Dar apoi&#8230; s-a f\u0103cut lumin\u0103. \u00centr-o lun\u0103 aveam un plan de afaceri, un investitor, primii clien\u0163i \u015fi o direc\u0163ie clar\u0103. Cred \u00een ideea c\u0103 trebuie s\u0103 construim lucruri care la r\u00e2ndul lor creeaz\u0103 alte lucruri \u2013 \u015fi mai cred c\u0103 \u00een spatele fiec\u0103rui succes feminin, oric\u00e2t de elegant ar ar\u0103ta \u00een seara asta, au fost dimine\u0163i haotice, lacrimi, compromisuri. Drumul este sinuos, dar autenticitatea \u015fi curajul sunt cheia.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/22\/e-v-jpg10.jpg?height=438&#038;width=620\" style=\"width: 620px; height: 438px;\" \/><\/p>\n<p>\n<strong>Roxana Cernica, small formats business units director, executive board member, Carrefour Rom\u00e2nia:<\/strong><\/p>\n<p>\n\u201eAm 22 de ani \u00een Carrefour \u2013 a fost primul meu job \u015fi e \u00eenc\u0103 singurul. Am r\u0103mas pentru c\u0103 am avut parte de oameni extraordinari care m-au provocat, m-au sus\u0163inut \u015fi m-au \u00eenv\u0103\u0163at inclusiv ce nu ar trebui s\u0103 faci ca lider. Am schimbat multe roluri: opera\u0163ional, achizi\u0163ii, ecommerce, strategie, iar acum m-am \u00eentors \u00een zona opera\u0163ional\u0103.<\/p>\n<p>\nCea mai mare surs\u0103 de energie pentru mine sunt mun\u0163ii. \u00cemi plac drume\u0163iile, lini\u015ftea unei nop\u0163i la cort sau \u00eentr-o caban\u0103 pe v\u00e2rf de munte. Cerul plin de stele chiar face bine la c\u0103pu\u0163 \u2013 e momentul \u00een care \u00ee\u0163i dai seama ce conteaz\u0103 cu adev\u0103rat. Pentru mine, asta e esen\u0163ial: s\u0103 fii bine cu tine \u015fi s\u0103 r\u0103m\u00e2i conectat la ce e important \u00een via\u0163\u0103.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/21\/e-v-jpg9.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Silvia Sticlea, country manager, Nestl\u00e9 Rom\u00e2nia:<\/strong><\/p>\n<p>\n\u201eCitatul meu preferat este \u00abTomorrow is another day\u00bb \u2013 pentru c\u0103 fiecare zi aduce oportunit\u0103\u0163i noi. \u00cen fiecare diminea\u0163\u0103 m\u0103 g\u00e2ndesc c\u0103 pot fi creativ\u0103, pot inova, pot contribui. Iar a doua mare surs\u0103 de motiva\u0163ie sunt oamenii. Vision boardul meu e, de fapt, o mul\u0163ime de oameni \u2013 colegii cu care lucrez \u015fi de la care \u00eemi iau energie.<\/p>\n<p>\nVia\u0163a personal\u0103 \u00eemi ofer\u0103 acel echilibru vital: familia, fiica mea, cei doi c\u00e2ini, filmele romantice, c\u0103r\u0163ile lini\u015ftite. Pentru mine, relaxarea e esen\u0163ial\u0103. Petrecem at\u00e2t de mult timp la munc\u0103 \u00eenc\u00e2t e esen\u0163ial ca timpul liber s\u0103 ne \u00eencarce cu adev\u0103rat. Echilibrul dintre cele dou\u0103 e ceea ce m\u0103 \u0163ine motivat\u0103 \u015fi centrat\u0103.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/24\/e-v-jpg12.jpg?height=469&#038;width=620\" style=\"width: 620px; height: 469px;\" \/><\/p>\n<p>\n<strong>Iulia Meiro\u015fu, CFO, Enexus Renewable:<\/strong><\/p>\n<p>\n\u201eAm plecat dintr-o carier\u0103 solid\u0103 \u00een banking, construit\u0103 \u00een 18 ani, f\u0103r\u0103 s\u0103 am neap\u0103rat nevoie s\u0103 plec. Eram \u00eentr-o pozi\u0163ie stabil\u0103, \u00eentr-un domeniu care-mi pl\u0103cea, dar sim\u0163eam c\u0103 e ceva acolo care m\u0103 cheam\u0103. A fost o decizie grea, dar am avut curajul s\u0103 fac acel pas. Nu aveam nimic aranjat, dar m-am deschis c\u0103tre oportunit\u0103\u0163i \u2013 \u015fi ele au venit. Ast\u0103zi sunt \u00eentr-un domeniu nou, cel al energiei regenerabile, care m\u0103 pasioneaz\u0103 \u015fi unde pot folosi tot ce am \u00eenv\u0103\u0163at \u00een banking. Cred c\u0103 nimic din ce tr\u0103im nu este degeaba. Filosofia antic\u0103 m-a ajutat enorm \u00een acest proces. Citesc acum o carte despre legile naturii umane, iar povestea despre Pericle, care se retr\u0103gea pentru a invoca ra\u0163iunea \u00een decizii dificile, m-a marcat. \u015ei noi avem nevoie azi s\u0103 ne izol\u0103m uneori de emo\u0163ie \u2013 de zgomotul social media \u2013 ca s\u0103 lu\u0103m decizii clare, s\u0103n\u0103toase. De aceea cred c\u0103 trecutul \u015fi \u00een\u0163elepciunea veche ne pot ghida \u015fi \u00een prezent.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/25\/e-v-jpg13.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Codru\u0163a Furtun\u0103, director de v\u00e2nz\u0103ri \u015fi distribu\u0163ie, Allianz-\u0162iriac:<\/strong><\/p>\n<p>\n\u201eAm stat \u00een sal\u0103 al\u0103turi de colegele mele, care \u00eemi fac inima s\u0103 bat\u0103 \u015fi care, poate, ar avea pove\u015fti mai inspira\u0163ionale dec\u00e2t a mea. Am urm\u0103rit un mix extraordinar de genera\u0163ii, de stiluri \u015fi de for\u0163e. Cred c\u0103 rolul nostru, al femeilor care urc\u0103 pe scen\u0103, este s\u0103 aducem inspira\u0163ie \u015fi s\u0103 preg\u0103tim scena pentru genera\u0163iile viitoare. Avem datoria s\u0103 ne sus\u0163inem unele pe altele, s\u0103 construim comunit\u0103\u0163i solide \u015fi s\u0103 fim acolo \u2013 una pentru cealalt\u0103.<\/p>\n<p>\nLa Allianz-\u0162iriac, \u00een boardul nostru de cinci persoane, trei sunt femei. Nu ne-am propus, dar s-a \u00eent\u00e2mplat natural. \u015ei func\u0163ioneaz\u0103. Pentru c\u0103 diversitatea aduce complementaritate, iar complementaritatea aduce decizii mai bune \u015fi succes sustenabil.<\/p>\n<p>\nCe m\u0103 relaxeaz\u0103? Fiul meu \u2013 e hobby-ul meu principal. Dar \u015fi medita\u0163ia, yoga, natura \u015fi discu\u0163iile cu alte femei. M\u0103 hr\u0103ne\u015fte felul \u00een care putem \u00eemp\u0103rt\u0103\u015fi, \u00eencuraja, sus\u0163ine. Poate nu e doar despre c\u00e2t muncim \u2013 ci \u015fi despre cum reu\u015fim s\u0103 r\u0103m\u00e2nem bine cu noi \u00een\u015fine. Iar dac\u0103 suntem bine cu noi, putem construi \u015fi pentru al\u0163ii.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/23\/e-v-jpg11.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Beatrice Dumitra\u015fcu, CEO, Residential Division, One United Properties:<\/strong><\/p>\n<p>\n\u201eCred cu t\u0103rie c\u0103 nu exist\u0103 diferen\u0163\u0103 real\u0103 \u00eentre via\u0163a profesional\u0103 \u015fi cea personal\u0103. \u00cen fiecare diminea\u0163\u0103 am o list\u0103 mental\u0103 care \u00eencepe cu \u00abcump\u0103r\u0103 cafea\u00bb \u015fi se termin\u0103 cu \u00abtrimite raportul.\u00bb Tr\u0103im toate aceste roluri simultan \u015fi e normal. Nu e vorba despre noroc, ci despre viziune, munc\u0103 \u015fi perseveren\u0163\u0103. Vision boardul meu e despre bucuria de a \u00eencepe o zi nou\u0103 \u2013 pentru c\u0103 fiecare zi vine cu surprize. Dac\u0103 a\u015f putea alege un hobby nou, ar fi ceva simplu: s\u0103 gr\u0103din\u0103resc mai mult, s\u0103 cro\u015fetez mai des. \u015ei, mai ales, s\u0103 c\u0103l\u0103toresc. Bali e locul care m\u0103 inspir\u0103 cel mai mult.<\/p>\n<p>\nIar despre domeniul imobiliar \u2013 cred c\u0103 nu e al femeilor sau al b\u0103rba\u0163ilor. E al celor care se implic\u0103. Succesul vine din dedicare, nu din gen.\u201d<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22765994\/4\/2e-v.jpg?height=413&#038;width=620\" style=\"width: 620px; height: 413px;\" \/><\/p>\n<p>\n<strong>Adrian Ionescu \u2013 head of marketing, Barilla Group<\/strong><\/p>\n<p>\n\u201eCred c\u0103 defectul unui antreprenor este c\u0103 uneori crede prea mult \u00een ideile lui \u015fi uit\u0103 s\u0103 le valideze din mers. E greu s\u0103 te desprinzi de propria viziune c\u00e2nd ai pus at\u00e2t de mult suflet \u00een ea. Dar tocmai aici e cheia: s\u0103 \u015ftii c\u00e2nd s\u0103 te opre\u015fti \u015fi c\u00e2nd s\u0103 insi\u015fti.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Edi\u0163ia 2025 a galei Women in Power, organizat\u0103 de Business Magazin, a adunat peste 300 de participan\u0163i \u015fi a celebrat viziunea feminin\u0103 \u00een leadership. Evenimentul a marcat lansarea catalogului 100 cele mai puternice femei din business, edi\u0163ia a 14-a, \u015fi a pus \u00een centrul aten\u0163iei vision boardul \u2013 acel colaj simbolic de ambi\u0163ii \u015fi obiective [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,14232,512],"tags":[255,235,200,60118],"class_list":["post-235541","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-eveniment","category-revista-bm","tag-antreprenori","tag-business","tag-femei","tag-women-in-power-2025"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235541"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235541\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}