{"id":235466,"date":"2025-04-03T21:07:30","date_gmt":"2025-04-03T21:07:30","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=235466"},"modified":"2025-04-03T21:07:30","modified_gmt":"2025-04-03T21:07:30","slug":"cum-isi-face-loc-pe-o-piata-de-un-miliard-de-euro-casaria-dunar-un-brand-de-branzeturi-din-campia-baraganului-pornit-in-2018","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=235466","title":{"rendered":"Cum \u00ee\u015fi face loc pe o pia\u0163\u0103 de un miliard de euro C\u0103\u015f\u0103ria Dunar, un brand de br\u00e2nzeturi din c\u00e2mpia B\u0103r\u0103ganului pornit \u00een 2018"},"content":{"rendered":"

\n\u2666 <\/span>\u201eV\u00e2nz\u0103rile cresc \u00eencet, b\u0103c\u0103niile se deschid \u00een num\u0103r mai mare, am \u00eenceput s\u0103 avem cereri \u015fi de la magazine alimentare. Nu este foarte greu s\u0103 ajungi pe un raft\u201c.<\/strong><\/p>\n

\nEmanuel Tudose \u015fi-a propus \u00een 2018 s\u0103 transforme laptele vacilor care pasc pe p\u0103\u015funile din c\u00e2mpia B\u0103r\u0103ga\u00adnului \u00een br\u00e2nzeturi cu un gust aparte. A\u015fa a luat na\u015ftere C\u0103\u015f\u0103ria Dunar din V\u00e2lcele, jude\u0163ul C\u0103l\u0103ra\u015fi, care ast\u0103zi li\u00advreaz\u0103 telemea, chefir \u015fi crem\u0103 de br\u00e2n\u00adz\u0103 \u00een unele dintre cele mai cu\u00adnoscute b\u0103c\u0103nii din Bucure\u015fti, precum B\u0103c\u0103nia Gramador, B\u0103c\u0103nia Fermie\u00adru\u00adlui, B\u0103\u00adc\u0103\u00adnia Urban\u0103 \u015fi B\u0103c\u0103nia Veche.<\/p>\n

\n\u201ePovestea a \u00eenceput simplu, f\u0103r\u0103 prea mult\u0103 tevatur\u0103 sau speran\u0163e. O prim\u0103 br\u00e2nz\u0103 care a ajuns pe tavan, o van\u0103 de 100 de litri, o crint\u0103, un r\u0103ci\u00adtor, foarte mult\u0103 r\u0103bdare \u015fi perseve\u00adren\u0163\u0103. Apoi, o br\u00e2nz\u0103 a reu\u015fit s\u0103 r\u0103m\u00e2\u00adn\u0103 \u00een crint\u0103, alt\u0103 br\u00e2nz\u0103 a devenit o ten\u00adta\u00adtiv\u0103 de telemea, o telemea mai moale mai t\u00e2rziu \u015fi tot a\u015fa p\u00e2n\u0103 la pri\u00adma tele\u00admea cum trebuie. Ulterior, au venit re\u0163etele pentru crema de br\u00e2nz\u0103, un chefir \u015fi tot a\u015fa p\u00e2n\u0103 am ajuns unde suntem azi\u201c, spune Emanuel Tudose, fondatorul C\u0103\u015f\u0103riei Dunar, brand de\u0163inut de compania Agrovit Solis.<\/p>\n

\nAcum, produce telemea, chefir, crem\u0103 de br\u00e2nz\u0103, iaurt scurs \u015fi unt, ca fie\u00adcare client s\u0103 g\u0103seasc\u0103 ceva pe pla\u00adcul lui. Cine prefer\u0103 un gust mai \u00een\u0163e\u00adp\u0103\u00adtor, cump\u0103r\u0103 chefirul, cine dore\u015fte un produs mai fin, cump\u0103r\u0103 iaurtul scurs, iar pentru copii este crema de br\u00e2nz\u0103, explic\u0103 antreprenorul.<\/p>\n

\nAcesta spune c\u0103 se diferen\u0163iaz\u0103 pe pia\u0163a puternic concuren\u0163ial\u0103 a br\u00e2nze\u00adtu\u00adrilor \u015fi lactatelor, dominat\u0103 de mul\u00adti\u00adna\u0163ionale, prin produse naturale, mi\u00adnim procesate, f\u0103r\u0103 conservan\u0163i chi\u00admici, gr\u0103simi vegetale, proteine ad\u0103u\u00adgate sau lapte praf. El folose\u015fte doar lapte rom\u00e2nesc, iar produsele sunt realizate \u00een cantit\u0103\u0163i mici \u015fi dese, ceea ce asigur\u0103 prospe\u0163imea specific\u0103 unui produs artizanal. \u00cen plus, a ales s\u0103 evite supermarketurile, s\u0103 nu lupte pentru acela\u015fi raft cu marile branduri, prefe\u00adr\u00e2nd b\u0103c\u0103niile.<\/p>\n

\n\"\"<\/p>\n

\n\u201eAcolo sunt clien\u0163ii no\u015ftri, clien\u0163i care vor produse de calitate \u015fi care \u00een\u00ad\u0163e\u00adleg ce \u00eenseamn\u0103 un procesator local \u015fi care sunt beneficiile unui produs curat. Observ\u0103m o cre\u015ftere a intere\u00adsului pentru produse artizanale, iar asta ne d\u0103 putere s\u0103 persever\u0103m chiar dac\u0103 drumul este dificil. V\u00e2nz\u0103rile cresc \u00eencet \u015fi sigur, b\u0103c\u0103niile se deschid \u00een num\u0103r mai mare, am \u00eenceput s\u0103 a\u00advem cereri \u015fi de la magazine alimen\u00adtare. Putem spune c\u0103 suntem opti\u00admi\u015fti\u201c, a men\u0163ionat Tudose.<\/p>\n

\nProdusele se g\u0103sesc \u00een B\u0103c\u0103nia Gramador, B\u0103\u00adc\u0103nia Fermierului, B\u0103c\u0103nia Urban\u0103, B\u0103c\u0103nia Veche, Real Foods \u015fi Yama.<\/p>\n

\nAntreprenorul a explicat c\u0103 a lu\u00adcra natural \u00eenseamn\u0103 un profit mai mic dac\u0103 vrei s\u0103 fii c\u00e2t de c\u00e2t competitiv pe pia\u0163\u0103, iar marketingul este costisitor. Nu este foarte greu s\u0103 ajungi pe un raft, \u00eens\u0103 este dificil s\u0103 r\u0103m\u00e2i acolo. Pentru asta, este nevoie de publicitate \u00een toate formele, de la cea tradi\u0163ional\u0103 la cea modern\u0103. De asemenea, educa\u00adrea clien\u0163ilor este important\u0103, pentru a \u00een\u0163elege modul de func\u0163ionare al pie\u00ad\u0163ei, sacrificiile necesare pentru a ob\u00ad\u0163ine pre\u0163uri mici de produc\u0163ie, scurt\u0103\u00adturile utilizate \u015fi efectele acestora pe termen lung.<\/p>\n

\n\"\"<\/p>\n

\nTudose a mai spus c\u0103, \u00een prezent, lucreaz\u0103 la o re\u0163et\u0103 de ca\u015fcaval, de iaurt \u015fi \u00eenc\u0103 un produs surpriz\u0103. \u201e\u00cen 2025 ne dorim s\u0103 ajungem la c\u00e2t mai mul\u0163i oameni. Anul acesta ne vom concentra pe extinderea \u00een mai multe magazine \u015fi pe promovare. Vrem s\u0103 avem mai mul\u0163i colaboratori \u2013 at\u00e2t b\u0103c\u0103nii \u015fi magazine alimentare, c\u00e2t \u015fi fermieri \u015fi surse de materie prim\u0103 de calitate. Pe scurt, s\u0103 cre\u015ftem \u00eempreun\u0103.\u201c<\/p>\n

\nCompania Agrovit Solis a avut o cifr\u0103 de afaceri de circa 250.000 de lei \u00een 2023, dar cel mai bun an a fost 2022 cu venituri de 330.000 lei, potrivit datelor publice.<\/p>\n

\n <\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Emanuel Tudose \u015fi-a propus \u00een 2018 s\u0103 transforme laptele vacilor care pasc pe p\u0103\u015funile din c\u00e2mpia B\u0103r\u0103ga\u00adnului \u00een br\u00e2nzeturi cu un gust aparte. A\u015fa a luat na\u015ftere C\u0103\u015f\u0103ria Dunar din V\u00e2lcele, jude\u0163ul C\u0103l\u0103ra\u015fi, care ast\u0103zi li\u00advreaz\u0103 telemea, chefir \u015fi crem\u0103 de br\u00e2n\u00adz\u0103 \u00een unele dintre cele mai cu\u00adnoscute b\u0103c\u0103nii din Bucure\u015fti, precum B\u0103c\u0103nia Gramador, B\u0103c\u0103nia Fermie\u00adru\u00adlui, B\u0103\u00adc\u0103\u00adnia Urban\u0103 \u015fi B\u0103c\u0103nia Veche.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[26353,18211,32769,8161,8364,17323],"class_list":["post-235466","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-branzeturi","tag-calarasi","tag-crema","tag-iaurt","tag-lapte","tag-vaci"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235466"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235466\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235466"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235466"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}