\n\u200bGround Zero Beer, unul dintre principalii produc\u0103tori de bere artizanal\u0103 din Rom\u00e2nia, se extinde pe segmentul berilor de volum odat\u0103 cu lansarea unui produs adaptat preferin\u0163elor consumatorului obi\u015fnuit.<\/p>\n
\nDecizia de a intra \u00een segmentul lagerelor vine \u00een contextul unei reconfigur\u0103ri a pie\u0163ei locale, unde brandurile artizanale exploreaz\u0103 canale alternative pentru cre\u015ftere sustenabil\u0103. \u00cen acest context, prin extinderea distribu\u0163iei \u00een retail, Ground Zero vizeaz\u0103 o cre\u015ftere de 15% a veniturilor \u00een 2025, \u00eentr-o pia\u0163\u0103 \u00een care circa 90% din bere se vinde \u00een afara canalului HoReCa.<\/p>\n
\n\u201eC\u00e2nd vinzi bere artizanal\u0103 \u00een Rom\u00e2nia, nu lup\u0163i doar cu multina\u0163ionalele. Lup\u0163i \u015fi cu mentalitatea de a cump\u0103ra bere la bax din hypermarket. \u2018Deranj Doar o Bere\u2019 este un produs cu gust simplu, dar f\u0103cut corect, cu care vrem s\u0103 ne adres\u0103m \u015fi celor care nu au mai \u00eencercat p\u00e2n\u0103 acum bere craft\u201d, spune Cosmin Timbu\u015f, ac\u0163ionar Ground Zero.<\/p>\n
\nRom\u00e2nia este printre ultimele \u0163\u0103ri din UE la ponderea v\u00e2nz\u0103rilor prin HoReCa, doar 10% \u00een 2023, fa\u0163\u0103 de 61% \u00een Spania \u015fi 43% \u00een Italia, potrivit Asocia\u0163iei Berarii Europei.<\/p>\n
\nAceast\u0103 structur\u0103 for\u0163eaz\u0103 inclusiv produc\u0103torii independen\u0163i s\u0103 dezvolte produse mai accesibile pentru canalul retail, unde se face adev\u0103ratul volum.<\/p>\n
\nGround Zero produce aproximativ 6.000 de litri de bere pe lun\u0103 \u015fi de\u0163ine un taproom \u00een centrul Bucure\u015ftiului<\/p>\n
\n\u00cen 2024, Matache Beraru, compania care opereaz\u0103 fabrica Ground Zero, a avut o cifr\u0103 de aproximativ 3 milioane de lei.<\/p>\n
\nPortofoliul Ground Zero include o gam\u0103 variat\u0103 de stiluri, de la IPA-uri intens aromate, p\u00e2n\u0103 la beri ro\u015fii, porter \u015fi stout-uri complexe, disponibile \u00een taproom-ul propriu din centrul Bucure\u015ftiului, \u00een loca\u0163iile HoReCa partenere \u015fi \u00een retailul specializat.<\/p>\n
\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
\u200bGround Zero Beer, unul dintre principalii produc\u0103tori de bere artizanal\u0103 din Rom\u00e2nia, se extinde pe segmentul berilor de volum odat\u0103 cu lansarea unui produs adaptat preferin\u0163elor consumatorului obi\u015fnuit. Decizia de a intra \u00een segmentul lagerelor vine \u00een contextul unei reconfigur\u0103ri a pie\u0163ei locale, unde brandurile artizanale exploreaz\u0103 canale alternative pentru cre\u015ftere sustenabil\u0103. \u00cen acest context, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[246,32653,60074,293,297,399],"class_list":["post-235410","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-crestere","tag-distribuire","tag-ground-zero-beer","tag-intrare","tag-producator","tag-retail"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235410"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235410\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}