{"id":235126,"date":"2025-03-21T09:53:43","date_gmt":"2025-03-21T09:53:43","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=235126"},"modified":"2025-03-21T09:53:43","modified_gmt":"2025-03-21T09:53:43","slug":"csr-2024-medlife-testat-e-hot","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=235126","title":{"rendered":"CSR 2024. MedLife: Testat e Hot"},"content":{"rendered":"<p>\n<strong>Motiva\u0163ie:<\/strong><\/p>\n<p>\nLa \u00eenceputul acestui an, Centrul European de Prevenire \u015fi Control al Bolilor (ECDC) semnala o cre\u015ftere a num\u0103rului de infec\u0163ii cu transmitere sexual\u0103 (ITS) la nivelul Europei \u00een 2022 vs. 2021. La nivel na\u0163ional, datele INSP2 arat\u0103 c\u0103, \u00een 2022, s-au \u00eenregistrat cu 57,8% mai multe cazuri de sifilis fa\u0163\u0103 de 2021, Rom\u00e2nia fiind \u00eenc\u0103 una dintre \u0163\u0103rile cu inciden\u0163a crescut\u0103 pentru aceast\u0103 boal\u0103 \u00een r\u00e2ndul \u0163\u0103rilor UE.<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/22733554\/76\/medlife.jpg?height=215&#038;width=100\" style=\"width: 100px; height: 215px; margin: 10px; float: right;\" \/><\/strong>Pe fondul acestor date, grupul MedLife \u015fi-a propus s\u0103 trag\u0103 \u00eenc\u0103 un semnal de alarm\u0103 cu privire la atitudinea \u015fi comportamentul tinerilor pe tema s\u0103n\u0103t\u0103\u0163ii sexuale sub forma campaniei Testat e Hot.<\/p>\n<p>\n<strong>Descrierea proiectului:<\/strong><\/p>\n<p>\nPrima tactic\u0103 a campaniei a fost realizarea unui studiu solicitat de companie care a demonstrat c\u0103 nou\u0103 din zece tineri rom\u00e2ni cu o via\u0163\u0103 sexual\u0103 activ\u0103 risc\u0103 s\u0103 contacteze o boal\u0103 cu transmitere sexual\u0103 \u00een perioada urm\u0103toare. Primul pas a fost lansarea unor pachete de analize dedicate BTS-urilor, valabile pentru femei \u015fi b\u0103rba\u0163i de toate v\u00e2rstele \u015fi denumite \u201eTestat e Hot\u201d. Acestea au inclus o gam\u0103 variat\u0103 de teste specifice, care acoper\u0103 principalele infec\u0163ii cu transmitere sexual\u0103, precum HIV, sifilis, chlamydia, gonoreea \u015fi nu numai \u015fi pot fi accesate la nivel na\u0163ional, \u00een clinicile \u015fi punctele de recoltare MedLife.&nbsp;<\/p>\n<p>\n\u00cen plus, p\u00e2n\u0103 pe 11 august 2024, pacien\u0163ii au avut un discount de 20% la aceste pachete dac\u0103 participau la unul dintre cele dou\u0103 festivaluri, Electric Castle sau Summer Well, \u015fi prezentau br\u0103\u0163ara sau biletul de festival la recep\u0163ia unit\u0103\u0163ilor. La EC, MedLife a adus \u015fi primul centru mobil de testare BTS prezent vreodat\u0103 la un festival din Europa Central\u0103 \u015fi de Sud-Est. Pentru a eficientiza timpul de primire a rezultatelor de la testarea BTS, MedLife a implicat \u00een cadrul acestei ac\u0163iuni \u015fi sistemul de drone, astfel c\u0103 festivalierii au putut accesa rezultatele \u00een aceea\u015fi zi.<\/p>\n<p>\nBugetul alocat proiectului a fost de peste 200.000 euro, sursa de finan\u0163are fiind fonduri proprii ale companiei.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong><\/p>\n<p>\nCampania a avut o audien\u0163\u0103 de 5,2 milioane de persoane pe canalele proprii, al\u0103turi de 570.000 de persoane pe canalele influencerilor (ca Aluziva, Florin Negru\u0163iu \u015fi Bogdan Teche\u015f), \u015fi a generat 211 materiale cu un AVE (Advertising Value Equivalent) de 275.000 euro. Apari\u0163iile TV &#038; radio au simplificat mesajul \u015fi au adus subiectul BTS \u00een aten\u0163ia publicului larg.&nbsp;<\/p>\n<p>\n\u201eActivit\u0103\u0163ile MedLife din cadrul festivalurilor au fost un succes notabil, reu\u015find s\u0103 aduc\u0103 \u00een discu\u0163ie un subiect important \u00eentr-un mod inovator \u015fi captivant. Totodat\u0103, campania a avut un impact semnificativ prin premiera european\u0103 \u015fi utilizarea dronelor pentru transportul probelor\u201d, conform reprezentan\u0163ilor companiei.&nbsp;<\/p>\n<p>\n\u00cen acela\u015fi timp, Testat e Hot a demonstrat puterea de a crea un impact social pozitiv, atr\u0103g\u00e2nd at\u00e2t aten\u0163ia publicului, c\u00e2t \u015fi pe cea a autorit\u0103\u0163ilor. MedLife a reu\u015fit s\u0103 \u00ee\u015fi \u00eent\u0103reasc\u0103 reputa\u0163ia de lider \u00een preven\u0163ie \u015fi educa\u0163ie medical\u0103, devenind un punct de referin\u0163\u0103 \u00een discu\u0163iile despre s\u0103n\u0103tatea sexual\u0103 \u00een r\u00e2ndul tinerilor.<\/p>\n<p>\n&nbsp;<\/p>\n<p style=\"text-align: center;\">\n<span style=\"font-size:14px;\">Conform unui studiu solicitat de MedLife, nou\u0103 din zece tineri rom\u00e2ni cu o via\u0163\u0103 sexual\u0103 activ\u0103 risc\u0103 s\u0103 contacteze o boal\u0103 cu transmitere sexual\u0103 \u00een perioada urm\u0103toare.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motiva\u0163ie: La \u00eenceputul acestui an, Centrul European de Prevenire \u015fi Control al Bolilor (ECDC) semnala o cre\u015ftere a num\u0103rului de infec\u0163ii cu transmitere sexual\u0103 (ITS) la nivelul Europei \u00een 2022 vs. 2021. La nivel na\u0163ional, datele INSP2 arat\u0103 c\u0103, \u00een 2022, s-au \u00eenregistrat cu 57,8% mai multe cazuri de sifilis fa\u0163\u0103 de 2021, Rom\u00e2nia fiind [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[14023,7555,59690,14041,7373,205,54880,97,194],"class_list":["post-235126","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-boala","tag-campanie","tag-csr-2024","tag-infectii","tag-medlife","tag-sanatate","tag-sifilis","tag-testare","tag-tineri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235126"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235126\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}