{"id":235091,"date":"2025-03-20T18:00:15","date_gmt":"2025-03-20T18:00:15","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=235091"},"modified":"2026-04-11T06:34:00","modified_gmt":"2026-04-11T06:34:00","slug":"csr-2024-philips-romania-green-campaign","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=235091","title":{"rendered":"CSR 2024. Philips Rom\u00e2nia: Green Campaign"},"content":{"rendered":"

\nMotiva\u0163ie:<\/strong><\/p>\n

\n\"\"\u201eLa Philips, trat\u0103m cu seriozitate responsabilitatea fa\u0163\u0103 de mediu \u015fi de societate. De aceea, inov\u0103m constant pentru a oferi produse performante \u015fi eficiente din punct de vedere energetic \u015fi sus\u0163inem organiza\u0163ii nonguvernamanetale cu impact \u00een s\u0103n\u0103tate \u015fi mediu. Ne dorim ca obiectivele \u015fi valorile noastre s\u0103 se reflecte inclusiv \u00een rela\u0163ia consumatorii \u015fi clien\u0163ii magazinului online www.philips.ro din Rom\u00e2nia\u201d, conform Dacianei Tulpan, liderul diviziei personal health a Philips Rom\u00e2nia. Astfel a luat na\u015ftere ini\u0163iativa \u201ePlant\u0103m \u00cempreun\u0103\u201d cu ocazia celebr\u0103rii Zilei Interna\u0163ionale a P\u0103durilor, prin care pentru fiecare comand\u0103 cu produse de \u00eengrijire personal\u0103 de pe philips.ro, reprezentan\u0163ii companiei planteaz\u0103 un copac.<\/p>\n

\n <\/p>\n

\nDescrierea proiectului:<\/strong><\/p>\n

\nCampania a fost implementat\u0103 cu sprijinul consumatorilor loiali Philips, al angaja\u0163ilor \u015fi al partenerilor companiei de la Asocia\u0163ia Viitor Plus prin programul \u201eAdopt\u0103 un copac\u201d. \u00cen anul 2008, Viitor Plus a pornit programul de \u00eemp\u0103durire \u201eAdopt\u0103 un copac\u201d pentru a cre\u015fte \u015fi proteja suprafe\u0163ele de p\u0103dure din Rom\u00e2nia. De atunci \u015fi p\u00e2n\u0103 \u00een 2024, peste 32.000 de voluntari au ajutat la \u00eenfiin\u0163area a 205 ha de p\u0103dure, \u00een 25 de comunit\u0103\u0163i dintre cele mai slab \u00eemp\u0103durite jude\u0163e din Rom\u00e2nia.<\/p>\n

\nCampania s-a derulat pe parcursul ultimilor trei ani iar sumele alocate proiectului au provenit din bugetele de marketing, respectiv cca 70.000 de lei \u00een 2022, 74.000 de lei anul trecut \u015fi 34.000 de lei anul acesta.<\/p>\n

\n <\/p>\n

\nRezultate:<\/strong><\/p>\n

\nPe parcursul celor trei ani \u00een care s-a desf\u0103\u015furat campania, au fost planta\u0163i peste 13.000 de puie\u0163i, ceea ce \u00eenseamn\u0103 aproximativ 2,65 hectare de p\u0103dure nou\u0103, cu specii precum salc\u00e2m, s\u0103lcioar\u0103, gl\u0103di\u0163\u0103 \u015fi corcodu\u015f. <\/p>\n

\nAu fost acoperite trei zone aflate \u00een curs de de\u015fertificare \u00een zona de sud a Rom\u00e2niei, \u00een jude\u0163ele Dolj, C\u0103l\u0103ra\u015fi \u015fi Prahova. Acest demers traduce \u015fi \u00een absorb\u0163ia a aproapte 73.000 kg de dioxid de carbon pe an pentru un aer mai curat, \u00eentruc\u00e2t un copac matur sau patru puie\u0163i absorb peste 22 kg de CO2 pe an.<\/p>\n

\n

\n\u201ePe parcursul celor trei ani \u00een care s-a desf\u0103\u015furat campania, au fost planta\u0163i peste 13.000 de puie\u0163i, ceea ce \u00eenseamn\u0103 aproximativ 2,65 hectare de p\u0103dure nou\u0103, cu specii precum salc\u00e2m, s\u0103lcioar\u0103, gl\u0103di\u0163\u0103 \u015fi corcodu\u015f.\u201d  <\/span><\/p>\n

\nDaciana Tulpan, liderul diviziei personal health a Philips Rom\u00e2nia<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Motiva\u0163ie: \u201eLa Philips, trat\u0103m cu seriozitate responsabilitatea fa\u0163\u0103 de mediu \u015fi de societate. De aceea, inov\u0103m constant pentru a oferi produse performante \u015fi eficiente din punct de vedere energetic \u015fi sus\u0163inem organiza\u0163ii nonguvernamanetale cu impact \u00een s\u0103n\u0103tate \u015fi mediu. Ne dorim ca obiectivele \u015fi valorile noastre s\u0103 se reflecte inclusiv \u00een rela\u0163ia consumatorii \u015fi clien\u0163ii […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[7555,59690,59970,10287,20427,59860,7541],"class_list":["post-235091","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-campanie","tag-csr-2024","tag-green-campaign","tag-mediu","tag-padure","tag-philips-romania","tag-produse"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235091"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235091\/revisions"}],"predecessor-version":[{"id":235116,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235091\/revisions\/235116"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}