{"id":235079,"date":"2025-03-20T14:02:50","date_gmt":"2025-03-20T14:02:50","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=235079"},"modified":"2026-04-11T06:33:36","modified_gmt":"2026-04-11T06:33:36","slug":"csr-2024-bringo-cumparaturi-online-cu-reciclare","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=235079","title":{"rendered":"CSR 2024. Bringo: Cump\u0103r\u0103turi online cu reciclare"},"content":{"rendered":"<p>\n<strong>Motiva\u0163ie:<\/strong><\/p>\n<p>\nEste un proiect pe care echipa Bringo Rom\u00e2nia l-a dezvoltat inspirat\u0103 de clien\u0163i &#8211; personal shopperii Bringo sunt \u00een leg\u0103tur\u0103 direct\u0103 cu utilizatorii \u015fi au preluat feedbackul \u015fi \u00eentreb\u0103rile acestora privind disponibilitatea unui astfel de serviciu. Feedbackul a relevat o oportunitate de a dezvolta un proiect inovativ care sprijin\u0103 nevoia de a reduce impactul asupra mediului \u015fi se aliniaz\u0103 la acest proiect na\u0163ional amplu de reciclare, Hora Recicl\u0103rii.&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea proiectului:<\/strong><\/p>\n<p>\n\u201eCump\u0103r\u0103turi online cu reciclare\u201d este un serviciu lansat \u00een aceast\u0103 var\u0103 de Bringo al\u0103turi de Carrefour, pentru colectarea ambalajelor cu garan\u0163ie SGR. Aceast\u0103 nou\u0103 func\u0163ie le permite utilizatorilor s\u0103 returneze sticlele \u015fi dozele pentru reciclare mult mai u\u015for: clien\u0163ii ofer\u0103 ambalajele goale direct livratorului, la urm\u0103toarea comand\u0103. De asemenea, utilizatorii \u00ee\u015fi recupereaz\u0103 garan\u0163ia de 50 de bani pentru fiecare ambalaj returnat, pe care o pot folosi la urm\u0103toarea comand\u0103 din Carrefour. Nu mai este necesar s\u0103 ajung\u0103 la magazin pentru a face parte din Hora Recicl\u0103rii; doar predau ambalajele cu garan\u0163ie shopperului personal Bringo.&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/22733468\/29\/bringo.jpg?height=228&amp;width=150\" style=\"width: 150px;height: 228px;margin: 10px;float: left\" \/>\u00cenainte de a plasa comanda, trebuie selectat \u00een aplica\u0163ia Bringo num\u0103rul de ambalaje cu garan\u0163ie care urmeaz\u0103 s\u0103 fie returnezi (maximum 20 de ambalaje). Ambalajele trebuie str\u00e2nse \u00eentr-o saco\u015f\u0103 sau sac, consumatorii trebuie doar s\u0103 \u00eempart\u0103 ambalajele \u00een dou\u0103 categorii: plastic \u015fi metal sau sticl\u0103. La livrarea comenzii, personal shopperul Bringo va prelua ambalajele pentru returnare. Dup\u0103 preluarea acestora, garan\u0163ia va fi returnat\u0103 sub forma unui voucher \u00een contul Bringo. Voucherul poate fi folosit la urm\u0103toarele comenzi prin Bringo din Carrefour, av\u00e2nd o valabilitate de 12 luni.<\/p>\n<p>\nEchipa implicat\u0103 \u00een dezvoltarea proiectului a fost mixt\u0103, format\u0103 din 20 de persoane din cadrul Bringo \u015fi, respectiv, Carrefour.&nbsp;<\/p>\n<p>\n\u201eO verig\u0103 cheie, care contribuie la succesul proiectului, sunt personal shopperii Bringo care preiau ambalajele SGR de la utilizatorii aplica\u0163iei \u015fi se ocup\u0103 practic de implementarea \u00abla firul ierbii\u00bb\u201d, conform Florinei Dobre, CEO al Bringo.<\/p>\n<p>\nInvesti\u0163ia \u00een lansarea func\u0163ionalit\u0103\u0163ii se ridic\u0103 la 50.000 euro \u015fi a fost realizat\u0103 cu resurse interne.&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Rezultate:<\/strong><\/p>\n<p>\n\u00cen primele 2 luni de la lansarea serviciului \u00een doar c\u00e2teva ora\u015fe s-au colectat deja peste 210.000 de ambalaje prin aplica\u0163ia Bringo, demonstr\u00e2nd interesul \u015fi implicarea clien\u0163ilor \u00een aceast\u0103 ini\u0163iativ\u0103 de facilitare a return\u0103rii ambalajelor \u00een cadrul Sistemului Garan\u0163ie &#8211; Returnare, care are ca scop o Rom\u00e2nie mai curat\u0103 pe termen lung. \u201eClien\u0163ii au apreciat \u00een mod deosebit u\u015furin\u0163a procesului \u015fi avantajul de a recupera garan\u0163ia f\u0103r\u0103 a se deplasa la hipermarketurile Carrefour\u201d, declar\u0103 Florina Dobre.&nbsp;<\/p>\n<p>\nAdop\u0163ia din faza actual\u0103, beta, a serviciului reune\u015fte peste 6.000 clien\u0163i care au accesat deja serviciul de returnare a ambalajelor SGR, care poart\u0103 simbolul \u201eAmbalaj cu garan\u0163ie\u201d \u015fi sunt \u00eentregi, nedegradate \u015fi golite de con\u0163inut.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5853\/22733468\/31\/florin-dobre-ceo-bringo.jpg?height=412&amp;width=620\" style=\"width: 620px;height: 412px\" \/><\/p>\n<p style=\"text-align: center\">\n<strong>\u201e<\/strong><span style=\"font-size:14px\">Clien\u0163ii au apreciat u\u015furin\u0163a procesului \u015fi avantajul de a recupera garan\u0163ia f\u0103r\u0103 a se deplasa la hipermarketurile Carrefour.\u201d<\/span><\/p>\n<p style=\"text-align: center\">\n<strong>Florina Dobre, CEO, Bringo <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Motiva\u0163ie: Este un proiect pe care echipa Bringo Rom\u00e2nia l-a dezvoltat inspirat\u0103 de clien\u0163i &#8211; personal shopperii Bringo sunt \u00een leg\u0103tur\u0103 direct\u0103 cu utilizatorii \u015fi au preluat feedbackul \u015fi \u00eentreb\u0103rile acestora privind disponibilitatea unui astfel de serviciu. Feedbackul a relevat o oportunitate de a dezvolta un proiect inovativ care sprijin\u0103 nevoia de a reduce impactul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,7142],"tags":[15712,52325,59690,15066,15941],"class_list":["post-235079","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-transporturi","tag-ambalaje","tag-bringo","tag-csr-2024","tag-cumparaturi-online","tag-reciclare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235079"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235079\/revisions"}],"predecessor-version":[{"id":235099,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235079\/revisions\/235099"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}