{"id":235059,"date":"2025-03-19T20:10:40","date_gmt":"2025-03-19T20:10:40","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=235059"},"modified":"2025-03-19T20:10:40","modified_gmt":"2025-03-19T20:10:40","slug":"brandul-de-moda-mango-imun-la-atacurile-platformelor-online-din-china-retailerul-spaniol-de-moda-mass-market-mango-a-ajuns-la-afaceri-de-965-mil-lei-in-romania-anul-trecut-plus","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=235059","title":{"rendered":"Brandul de mod\u0103 Mango, imun la \u201eatacurile\u201c platformelor online din China. Retailerul spaniol de mod\u0103 mass market Mango a ajuns la afaceri de 96,5 mil. lei \u00een Rom\u00e2nia anul trecut, plus 14%"},"content":{"rendered":"<p>\n<em><strong><span style=\"color:#b22222;\">\u2666<\/span> Mango este un brand de mod\u0103 mass market, fondat \u00een 1984 la Barcelona de doi fra\u0163i&nbsp;<span style=\"color:#b22222;\">\u2666 <\/span>Brandul este pozi\u0163ionat pe segmentul pu\u0163in peste medie \u015fi are pre\u0163uri similare cu Zara, un alt nume spaniol&nbsp;<span style=\"color:#b22222;\">\u2666<\/span> Compania are c\u00e2teva mii de magazine \u00een peste 120 de \u0163\u0103ri, iar o parte dintre acestea sunt \u00een Rom\u00e2nia &#8211; \u015fapte \u00een Bucure\u015fti \u015fi alte c\u00e2teva \u00een \u0163ar\u0103.<\/strong><\/em><\/p>\n<p>\nRetailerul spaniol de mod\u0103 Mango, unul dintre cele mai cunoscute din segmentul mass-market, a reu\u015fit s\u0103 se men\u0163in\u0103 pe cre\u015ftere anul trecut, chiar \u015fi \u00een ciuda faptului c\u0103 platformele online cu produse din China, cum sunt Temu sau Shein, au c\u00e2\u015ftigat tot mai mult teren \u00een r\u00e2ndul consumatorilor rom\u00e2ni \u015fi au umplut ma\u015finile curierilor rom\u00e2ni.<\/p>\n<p>\nCompania Mango Garments Rom SRL, sub care func\u0163ioneaz\u0103 brandul Mango pe pia\u0163a local\u0103 \u015fi singura firm\u0103 a retailerului spaniol din Rom\u00e2nia, a avut \u00een 2024 o cifr\u0103 de afaceri de 96,5 mil. lei, \u00een cre\u015ftere cu aproape 14% fa\u0163\u0103 de anul precedent, potrivit datelor de la Ministerul de Finan\u0163e. Profitul a fost \u00eens\u0103 \u00een sc\u0103dere anul trecut. Mango Garments SRL a raportat un profit net de doar 31.000 de lei \u00een 2024 vs. 1 mil. lei \u00een anul anterior.<\/p>\n<p>\nDe asemenea, \u015fi num\u0103rul angaja\u0163ilor a fost \u00eentr-o u\u015foar\u0103 sc\u0103dere \u00een 2024, compania func\u0163ion\u00e2nd cu 132 de salaria\u0163i anul trecut, fa\u0163\u0103 de 140 \u00een 2023.<\/p>\n<p>\nMango este un brand de mod\u0103 mass-market, fondat \u00een 1984 la Barcelona de doi fra\u0163i. Brandul este pozi\u0163ionat pe segmentul pu\u0163in peste medie \u015fi are pre\u0163uri similare cu Zara, un alt nume spaniol. Compania are c\u00e2teva mii de magazine \u00een peste 120 de \u0163\u0103ri. O parte dintre acestea sunt \u00een Rom\u00e2nia. Conform datelor de pe site-ul propriu, Mango de\u0163ine \u015fapte magazine \u00een Bucure\u015fti \u015fi alte c\u00e2teva \u00een \u0163ar\u0103.<\/p>\n<p>\nIni\u0163ial brandul a fost adus local \u00een sistem de franciz\u0103, pentru ca apoi re\u0163eaua s\u0103 vin\u0103 direct, conform celor mai recente date ale ZF. Acesta a fost modelul practicat de mai multe companii din domeniu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailerul spaniol de mod\u0103 Mango, unul dintre cele mai cunoscute din segmentul mass-market, a reu\u015fit s\u0103 se men\u0163in\u0103 pe cre\u015ftere anul trecut, chiar \u015fi \u00een ciuda faptului c\u0103 platformele online cu produse din China, cum sunt Temu sau Shein, au c\u00e2\u015ftigat tot mai mult teren \u00een r\u00e2ndul consumatorilor rom\u00e2ni \u015fi au umplut ma\u015finile curierilor rom\u00e2ni.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7179,5238,387,9532,6481,340,9984],"class_list":["post-235059","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brand","tag-consumatori","tag-magazine","tag-mango","tag-moda","tag-preturi","tag-zara"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235059"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235059\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}