{"id":235038,"date":"2025-03-19T11:37:13","date_gmt":"2025-03-19T11:37:13","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=235038"},"modified":"2025-03-19T11:37:13","modified_gmt":"2025-03-19T11:37:13","slug":"inovatie-2024-drooler-hrana-proaspata-si-sanatoasa-pentru-caini-bazata-pe-ingrediente-de-calitate-human-grade","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=235038","title":{"rendered":"Inova\u0163ie 2024. Drooler \u2013 Hrana proasp\u0103t\u0103 \u015fi s\u0103n\u0103toas\u0103 pentru c\u00e2ini, bazat\u0103 pe ingrediente de calitate \u201ehuman grade\u201d"},"content":{"rendered":"

\nDrooler este un start-up inovativ care ofer\u0103 c\u00e2inilor hran\u0103 s\u0103n\u0103toas\u0103, preparat\u0103 din ingrediente de calitate \u201ehuman grade\u201d \u2013 acelea\u015fi standarde pe care le cerem pentru noi, oamenii. Fondat de Andrei Cerbu \u015fi sus\u0163inut de Andrei Botescu, cofondator Pegas, Drooler urm\u0103re\u015fte s\u0103 schimbe paradigma industriei alimentare pentru animale prin nutri\u0163ie personalizat\u0103 \u015fi produse naturale, create cu grij\u0103 pentru s\u0103n\u0103tatea c\u00e2inilor.<\/strong><\/p>\n

\n <\/p>\n

\n\"\"Descrierea inova\u0163iei:<\/strong><\/p>\n

\nDrooler a fost lansat \u00een 2023 cu o investi\u0163ie ini\u0163ial\u0103 de 70.000 de euro, destinat\u0103 echipamentelor profesionale de g\u0103tit, dezvolt\u0103rii unei platforme online sofisticate \u015fi form\u0103rii unei echipe de speciali\u015fti \u00een nutri\u0163ie.<\/p>\n

\nCum func\u0163ioneaz\u0103:<\/p>\n

\n\u2022 Personalizare: Drooler folose\u015fte un algoritm care adapteaz\u0103 hrana \u00een func\u0163ie de greutatea, v\u00e2rsta, nivelul de activitate \u015fi nevoile speciale ale fiec\u0103rui c\u00e2ine.<\/p>\n

\n\u2022 Colaborare \u015ftiin\u0163ific\u0103: Re\u0163etele sunt dezvoltate \u00een parteneriat cu USAMV Cluj-Napoca pentru a asigura rigurozitate \u015fi eficien\u0163\u0103 nutri\u0163ional\u0103.<\/p>\n

\n\u2022 Ingrediente: Drooler folose\u015fte doar ingrediente naturale, f\u0103r\u0103 subproduse animale sau aditivi d\u0103un\u0103tori, fiind atent la s\u0103n\u0103tatea \u015fi longevitatea c\u00e2inilor.<\/p>\n

\nPe l\u00e2ng\u0103 investi\u0163ia ini\u0163ial\u0103, Drooler a atras finan\u0163\u0103ri de 30.000 de euro de la Andrei Botescu \u015fi \u00eenc\u0103 30.000 de euro de la Ciprian S\u0103lceanu, fost fondator Friddi. Recent, compania a asigurat o investi\u0163ie suplimentar\u0103 de 60.000 de euro, care sprijin\u0103 expansiunea logistic\u0103 \u015fi produc\u0163ia \u00een lan\u0163ul \u201ecold chain\u201d.<\/p>\n

\n <\/p>\n

\n\"\"Elementul de noutate:<\/strong><\/p>\n

\nDrooler este primul brand din Rom\u00e2nia care ofer\u0103 hran\u0103 pentru c\u00e2ini bazat\u0103 pe standarde \u201ehuman grade\u201d \u015fi nutri\u0163ie personalizat\u0103. Cu un focus pe sustenabilitate \u015fi s\u0103n\u0103tate, Drooler combin\u0103 tehnologia cu nutri\u0163ia, folosind inteligen\u0163\u0103 artificial\u0103 pentru personalizarea meniurilor \u015fi colabor\u00e2nd cu exper\u0163i pentru dezvoltarea produselor. \u201eDe ce s\u0103 accept\u0103m ceva inferior pentru fiin\u0163e care ne aduc at\u00e2t de mult\u0103 bucurie? C\u00e2inii no\u015ftri merit\u0103 hran\u0103 la fel de s\u0103n\u0103toas\u0103 precum cea pe care o oferim familiei noastre\u201d, descrie motiva\u0163ia din spatele proiectului  Andrei Cerbu, cofondator Drooler. <\/p>\n

\n <\/p>\n

\nEfectele inova\u0163iei:<\/strong><\/p>\n

\nPeste 2.000 de por\u0163ii de hran\u0103 produse zilnic.<\/p>\n

\n\u2022 Educa\u0163ia pie\u0163ei privind beneficiile hranei s\u0103n\u0103toase pentru c\u00e2ini.<\/p>\n

\n\u2022 Colaborare cu speciali\u015fti \u00een nutri\u0163ie \u015fi biologi pentru cercet\u0103ri \u00een nutrigenomic\u0103.<\/p>\n

\nObiective viitoare:<\/p>\n

\n\u2022 Cre\u015fterea capacit\u0103\u0163ii de produc\u0163ie de 14 ori, pentru a atinge 2.000 de comenzi pe zi.<\/p>\n

\n\u2022 Extinderea interna\u0163ional\u0103 a brandului.<\/p>\n

\n\u2022 Dezvoltarea unor produse similare pentru pisici.<\/p>\n

\n\u2022 Cercet\u0103ri \u00een nutri\u0163ie genetic\u0103 pentru c\u00e2ini, pentru a \u00eembun\u0103t\u0103\u0163i s\u0103n\u0103tatea \u015fi longevitatea acestora.<\/p>\n","protected":false},"excerpt":{"rendered":"

Drooler este un start-up inovativ care ofer\u0103 c\u00e2inilor hran\u0103 s\u0103n\u0103toas\u0103, preparat\u0103 din ingrediente de calitate \u201ehuman grade\u201d \u2013 acelea\u015fi standarde pe care le cerem pentru noi, oamenii. Fondat de Andrei Cerbu \u015fi sus\u0163inut de Andrei Botescu, cofondator Pegas, Drooler urm\u0103re\u015fte s\u0103 schimbe paradigma industriei alimentare pentru animale prin nutri\u0163ie personalizat\u0103 \u015fi produse naturale, create cu […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211],"tags":[59746,59239,59238,59952,20957],"class_list":["post-235038","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","tag-cele-mai-inovatoare-companii-din-romania-2024","tag-drooler","tag-hrana-pentru-caini","tag-human-grade","tag-ingrediente"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=235038"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/235038\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=235038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=235038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=235038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}