{"id":2350,"date":"2006-02-06T19:16:00","date_gmt":"2006-02-06T19:16:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=2350"},"modified":"2026-04-02T07:47:15","modified_gmt":"2026-04-02T07:47:15","slug":"in-the-spotlight-5","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=2350","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea:<\/STRONG> Oricand vrei mai mult <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client:<\/STRONG> Piraeus Bank<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentie:<\/STRONG> Foote Cone &#038; Belding (Interpublic)<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale:<\/STRONG> TV <\/P><\/SPAN>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p>&nbsp;<\/o:p><\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Dupa o lunga perioada de anonimat, Piraeus Bank a inceput sa-si faca auzita vocea in peisajul publicitar. Strategica in planurile sale de marketing este, in aceasta perioada, promovarea creditului pentru locuinta. In <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:place w:st=\"on\"><st1:State w:st=\"on\">campania<\/st1:State><\/st1:place> \u0084Oricand vrei mai mult\u0093, banca pune accentul pe noutatea produsului sau: posibilitatea de refinantare a creditelor de gen contractate de la alte banci. <\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Conceptul creativ este centrat in jurul unui joc de-a v-ati-ascunselea in familie, unde \u0084lipsa de spatiu strica buna dispozitie\u0093, explica reprezentantii bancii. \u0084Prin acest spot, Piraeus Bank isi propune sa informeze, dar si sa creasca notorietatea acestui tip de credit si, implicit, a bancii.\u0093 Obiective de marketing adiacente sunt sporirea volumului de solicitari pentru creditul pentru locuinta si atragerea unui numar cat mai mare de clienti. <\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Reluand laitmotivul \u0084Oricand vrei mai mult\u0093, clientul si agentia care semneaza acest spot &#8211; FCB Bucharest &#8211; continua linia strategica a spoturilor anterioare (in care <st1:place w:st=\"on\"><st1:City w:st=\"on\">Piraeus<\/st1:City><\/st1:place> promova alt tip de produse). Realizarea spotului TV a implicat costuri de 40.000 de euro, spune <st1:place w:st=\"on\"><st1:City w:st=\"on\">Piraeus<\/st1:City><\/st1:place>. Acesta ruleaza in perioada 2 ianuarie-12 februarie pe posturile Pro TV, Acasa, Antena 1, Antena 3, Realitatea TV si Discovery.<\/P><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Oricand vrei mai mult Client: Piraeus Bank Agentie: Foote Cone &#038; Belding (Interpublic) Canale: TV &nbsp; Dupa o lunga perioada de anonimat, Piraeus Bank a inceput sa-si faca auzita vocea in peisajul publicitar. Strategica in planurile sale de marketing este, in aceasta perioada, promovarea creditului pentru locuinta. In campania \u0084Oricand vrei mai mult\u0093, banca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-2350","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2350"}],"version-history":[{"count":3,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2350\/revisions"}],"predecessor-version":[{"id":83024,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/2350\/revisions\/83024"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}