{"id":234994,"date":"2025-03-18T10:50:15","date_gmt":"2025-03-18T10:50:15","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=234994"},"modified":"2025-03-18T10:50:15","modified_gmt":"2025-03-18T10:50:15","slug":"inovatie-2024-programul-martea-mastercard","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=234994","title":{"rendered":"Inova\u0163ie 2024. Programul Mar\u0163ea Mastercard"},"content":{"rendered":"<p>\n<strong>La \u00eenceputul anului 2024, Mastercard a lansat Mar\u0163ea Mastercard, un program \u00een cadrul c\u0103ruia consumatorii pot beneficia de 10% cashback pentru tranzac\u0163iile efectuate \u00een fiecare zi de mar\u0163i a s\u0103pt\u0103m\u00e2nii.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea inova\u0163iei:<\/strong><\/p>\n<p>\nUn sondaj comandat de Mastercard a ar\u0103tat c\u0103 ziua s\u0103pt\u0103m\u00e2nii cu cele mai pu\u0163ine tranzac\u0163ii \u00een Rom\u00e2nia coincide cu ziua \u00een care rom\u00e2nii se simt adesea lipsi\u0163i de inspira\u0163ie sau energie \u2013 mar\u0163ea. Secretul pentru a \u00eenvinge starea de apatie de mar\u0163i const\u0103 \u00een implicarea \u00een activit\u0103\u0163i care ne \u00eembun\u0103t\u0103\u0163esc dispozi\u0163ia \u015fi ne aduc bucurie. 54% dintre responden\u0163i au afirmat c\u0103 achizi\u0163iile \u00eei fac s\u0103 se simt\u0103 mai bine \u00een zilele mai pu\u0163in favorabile, iar 91% dintre rom\u00e2ni au recunoscut c\u0103 diferite beneficii la comercian\u0163ii prefera\u0163i i-ar ajuta s\u0103-\u015fi \u00eembun\u0103t\u0103\u0163easc\u0103 starea de spirit \u00een zilele cu moral sc\u0103zut. Astfel, la \u00eenceputul anului 2024, Mastercard a lansat Mar\u0163ea Mastercard, un program \u00een cadrul c\u0103ruia consumatorii pot beneficia de 10% cashback pentru tranzac\u0163iile efectuate \u00een fiecare zi de mar\u0163i a s\u0103pt\u0103m\u00e2nii. Programul este compus din patru campanii, secven\u0163iate pe fiecare trimestru: pl\u0103\u0163i de taxe, impozite \u015fi facturi de utilit\u0103\u0163i, cump\u0103r\u0103turi \u00een supermarketuri \u015fi \u00een magazine alimentare de proximitate, pl\u0103\u0163i efectuate la POS \u00een loca\u0163ii fizice din afara Rom\u00e2niei \u015fi pl\u0103\u0163i online.<\/p>\n<p>\n<strong><img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5848\/22733379\/59\/mastercard.jpg?height=85&#038;width=150\" style=\"width: 150px; height: 85px; margin: 10px; float: left;\" \/>Elementul de noutate:<\/strong><\/p>\n<p>\nDin ianuarie 2024, Mar\u0163ea Mastercard a devenit ziua \u00een care rom\u00e2nii sunt \u00eencuraja\u0163i s\u0103-\u015fi foloseasc\u0103 cardurile Mastercard pentru a-\u015fi \u00eendeplini dorin\u0163ele, a-\u015fi achita datoriile sau a aduce bucurie celor dragi. Programul este integrat \u00een mod natural pe priceless.com, o destina\u0163ie unic\u0103 ce ofer\u0103 posibilit\u0103\u0163i nelimitate pentru de\u0163in\u0103torii de carduri Mastercard &#8211; de la campanii de cashback \u015fi pre\u0163uri preferen\u0163iale la comercian\u0163i parteneri p\u00e2n\u0103 la experien\u0163e de nepre\u0163uit, at\u00e2t na\u0163ionale, c\u00e2t \u015fi interna\u0163ionale, recompense pentru c\u0103l\u0103torii, asigur\u0103ri pentru cump\u0103r\u0103turi \u015fi multe altele. Un element cheie al programului Mar\u0163ea Mastercard este mecanismul de cashback automat pentru pl\u0103\u0163ile efectuate cu un card eligibil \u00eenscris pe www.priceless.com\/marti.&nbsp;<\/p>\n<p>\nCashback-ul se acord\u0103 automat \u00een bani, \u00een doar c\u00e2teva zile, \u00een contul asociat cardului cu care s-a efectuat tranzac\u0163ia, f\u0103r\u0103 a fi necesar\u0103 vreo alt\u0103 ac\u0163iune sau interven\u0163ie din partea comerciantului sau a consumatorului.<\/p>\n<p>\n<strong>Efectele inova\u0163iei:<\/strong><\/p>\n<p>\nProgramul Mar\u0163ea Mastercard valorific\u0103 tehnologia pentru a \u00eembun\u0103t\u0103\u0163i experien\u0163a utilizatorilor \u00een materie de pl\u0103\u0163i. Derulat pe parcursul \u00eentregului an, \u00een industrii larg utilizate, acest program versatil \u00eencurajeaz\u0103 pl\u0103\u0163ile cu cardul ca un gest firesc, de zi cu zi, av\u00e2nd scopul de a atrage mai multe persoane \u00een economia digital\u0103, unde se pot bucura de beneficii reale, precum cashback, \u015fi de o experien\u0163\u0103 de plat\u0103 sigur\u0103 \u015fi fluid\u0103, oriunde \u015fi oric\u00e2nd. Conform reprezentan\u0163ilor companiei, impactul programului a fost unul major: clien\u0163ii care \u015fi-au \u00eenregistrat cardurile \u00een program \u015fi au efectuat tranzac\u0163ii eligibile \u00een fiecare zi de mar\u0163i au primit cashback \u00een valoare total\u0103 de 5.250.000 de lei.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La \u00eenceputul anului 2024, Mastercard a lansat Mar\u0163ea Mastercard, un program \u00een cadrul c\u0103ruia consumatorii pot beneficia de 10% cashback pentru tranzac\u0163iile efectuate \u00een fiecare zi de mar\u0163i a s\u0103pt\u0103m\u00e2nii. &nbsp; Descrierea inova\u0163iei: Un sondaj comandat de Mastercard a ar\u0103tat c\u0103 ziua s\u0103pt\u0103m\u00e2nii cu cele mai pu\u0163ine tranzac\u0163ii \u00een Rom\u00e2nia coincide cu ziua \u00een care [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7208],"tags":[7820,59746,14077,7128],"class_list":["post-234994","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-servicii-financiare","tag-carduri","tag-cele-mai-inovatoare-companii-din-romania-2024","tag-mastercard","tag-tranzactii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234994"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234994\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}