{"id":234955,"date":"2025-03-17T07:00:00","date_gmt":"2025-03-17T07:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=234955"},"modified":"2025-03-17T07:00:00","modified_gmt":"2025-03-17T07:00:00","slug":"olympus-x-frh-un-exemplu-de-parteneriat-in-care-performanta-in-afaceri-si-sportul-de-performanta-colaboreaza-pentru-un-viitor-durabil","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=234955","title":{"rendered":"Olympus x FRH \u2013 un exemplu de parteneriat \u00een care performan\u0163a \u00een afaceri \u015fi sportul de performan\u0163\u0103 colaboreaz\u0103 pentru un viitor durabil"},"content":{"rendered":"

\nOlympus \u015fi Federa\u0163ia Rom\u00e2n\u0103 de Handbal (FRH) continu\u0103 un parteneriat solid, care \u00eembin\u0103 performan\u0163a \u00een afaceri cu sus\u0163inerea sportului de performan\u0163\u0103. Aceast\u0103 colaborare nu doar c\u0103 sprijin\u0103 handbalul rom\u00e2nesc, dar promoveaz\u0103 \u015fi un stil de via\u0163\u0103 s\u0103n\u0103tos, bazat pe mi\u015fcare \u015fi o alimenta\u0163ie echilibrat\u0103.<\/p>\n

\nPrezent\u0103 \u00een Rom\u00e2nia din 1999, compania greceasc\u0103 Hellenic Dairies<\/strong> produce la Fabrica de Lapte Bra\u015fov<\/strong> bine-cunoscutele produse lactate sub brandul Olympus<\/strong><\/a>, disponibile \u00een magazinele din toat\u0103 \u0163ara. \u00cen toamna anului 2024, Olympus \u015fi-a consolidat prezen\u0163a pe pia\u0163a local\u0103 \u015fi interna\u0163ional\u0103 prin inaugurarea unui nou centru logistic<\/strong>, o investi\u0163ie de peste 40 de milioane de euro<\/strong>, care g\u0103zduie\u015fte unul dintre cele mai mari depozite frigorifice high-bay din Rom\u00e2nia. De la intrarea pe pia\u0163a din Rom\u00e2nia, compania a investit peste 200 de milioane de euro<\/strong> \u00een dezvoltarea businessului local, devenind lider \u00een colectarea laptelui de la fermierii rom\u00e2ni.<\/p>\n

\nPe l\u00e2ng\u0103 investi\u0163iile \u00een business, Olympus sus\u0163ine constant ini\u0163iative dedicate dezvolt\u0103rii comunit\u0103\u0163ilor \u015fi sportului de performan\u0163\u0103. Cel mai recent parteneriat de lung\u0103 durat\u0103 este cel cu Federa\u0163ia Rom\u00e2n\u0103 de Handbal (FRH)<\/strong>, \u00eenceput \u00een 2023 \u015fi aflat \u00een plin\u0103 desf\u0103\u015furare. Colaborarea \u00ee\u015fi propune s\u0103 promoveze handbalul \u015fi un stil de via\u0163\u0103 s\u0103n\u0103tos \u00een r\u00e2ndul tinerelor genera\u0163ii.<\/p>\n

\n\u201eC\u00e2nd un brand puternic sus\u0163ine handbalul, acest lucru le transmite copiilor \u015fi p\u0103rin\u0163ilor un mesaj important: acest sport merit\u0103 s\u0103 fie ales, practicat \u015fi poate reprezenta o cale c\u0103tre performan\u0163\u0103. \u00cens\u0103 mai important dec\u00e2t asocierea cu un nume cunoscut este implicarea real\u0103 a partenerilor \u00een educa\u0163ia sportiv\u0103 a tinerilor. Olympus Rom\u00e2nia nu este doar un sponsor, ci un partener activ<\/strong> care contribuie la dezvoltarea unei genera\u0163ii s\u0103n\u0103toase \u015fi bine preg\u0103tite. Acest tip de educa\u0163ie este esen\u0163ial pentru formarea unor tineri care s\u0103 performeze nu doar pe teren, ci \u015fi \u00een via\u0163\u0103\u201d, a declarat Constantin Din, Pre\u015fedintele Federa\u0163iei Rom\u00e2ne de Handbal<\/strong>.<\/p>\n

\nColaborarea ofer\u0103 brandului Olympus vizibilitate \u00een cadrul celor aproape 200 de meciuri s\u0103pt\u0103m\u00e2nale<\/strong> organizate de FRH, iar federa\u0163ia beneficiaz\u0103 de sprijinul unuia dintre pu\u0163inii parteneri din mediul privat care sus\u0163in sportul rom\u00e2nesc. Acest parteneriat vine \u00eentr-un moment important, \u00een care handbalul feminin a pierdut patru juc\u0103toare de top care s-au retras, iar lotul masculin se confrunt\u0103 cu provoc\u0103ri \u00een drumul spre performan\u0163ele de alt\u0103dat\u0103.<\/p>\n

\n\u201eSportul joac\u0103 un rol fundamental \u00een educa\u0163ia \u015fi s\u0103n\u0103tatea fizic\u0103 a tinerilor, iar investi\u0163iile \u00een acest domeniu ajut\u0103 la dezvoltarea unor valori esen\u0163iale, precum disciplina, spiritul de echip\u0103 \u015fi perseveren\u0163a. Handbalul rom\u00e2nesc are o tradi\u0163ie puternic\u0103 \u015fi o comunitate dedicat\u0103, iar noi dorim s\u0103 contribuim la dezvoltarea \u015fi promovarea acestui sport. Este important pentru noi s\u0103 sprijinim ini\u0163iativele care inspir\u0103 tinerii \u015fi promoveaz\u0103 un stil de via\u0163\u0103 activ \u015fi s\u0103n\u0103tos. De asemenea, implicarea companiilor private poate contribui la cre\u015fterea vizibilit\u0103\u0163ii \u015fi succesului sportului de performan\u0163\u0103 pe plan interna\u0163ional\u201d, a declarat Athanasios Giannousis, Director Comercial Olympus Foods Rom\u00e2nia<\/strong>.<\/p>\n

\nAngajament pentru sustenabilitate<\/strong><\/p>\n

\nParteneriatul cu FRH face parte din strategia de dezvoltare durabil\u0103<\/strong> a Olympus Foods Rom\u00e2nia \u015fi este aliniat cu ini\u0163iativele globale ale grupului Hellenic Dairies<\/strong>. Aceast\u0103 strategie guverneaz\u0103 \u015fi campaniile de comunicare, precum \u201e<\/strong>Cre\u015ftem o nou\u0103 genera\u0163ie<\/strong><\/a>\u201d<\/strong>, care promoveaz\u0103 incluziunea, dep\u0103\u015firea stereotipurilor \u015fi curajul de a lua atitudine, al\u0103turi de adoptarea unei alimenta\u0163ii echilibrate.<\/p>\n

\n\u00cen paralel, Olympus investe\u015fte constant \u00een eficien\u0163\u0103 energetic\u0103 \u015fi optimizarea produc\u0163iei<\/strong>. \u00cen 2024, compania a lansat ambalajele cu etichet\u0103 deta\u015fabil\u0103 din h\u00e2rtie<\/strong>, o premier\u0103 pe pia\u0163a din Rom\u00e2nia, care vine \u00een sprijinul colect\u0103rii selective. Noile recipiente sunt realizate din r-PET<\/strong>, con\u0163in\u00e2nd 80% plastic reciclat<\/strong>, iar avantajul principal este eliminarea substan\u0163elor chimice utilizate \u00een mod obi\u015fnuit pentru \u00eendep\u0103rtarea etichetelor clasice.<\/p>\n

\n <\/p>\n

\nOlympus \u2013 O prezen\u0163\u0103 puternic\u0103 pe pia\u0163a rom\u00e2neasc\u0103<\/strong><\/p>\n

\nCu peste 15 ani de prezen\u0163\u0103 la raft<\/strong> \u00een Rom\u00e2nia, Olympus \u015fi-a consolidat pozi\u0163ia pe pia\u0163\u0103 printr-un portofoliu extins de produse lactate. Fabrica de Lapte Bra\u015fov<\/strong>, inaugurat\u0103 \u00een 2011, deserve\u015fte at\u00e2t pia\u0163a local\u0103, c\u00e2t \u015fi exporturile.<\/p>\n

\nGrupul Hellenic Dairies<\/strong>, cu sediul \u00een Trikala, Grecia<\/strong>, este o afacere de familie aflat\u0103 la a treia genera\u0163ie, cu opera\u0163iuni \u00een 47 de \u0163\u0103ri<\/strong>. \u00cen prezent, Olympus de\u0163ine opt fabrici \u00een patru \u0163\u0103ri<\/strong> (Grecia, Rom\u00e2nia, Bulgaria \u015fi Cipru), care produc o gam\u0103 variat\u0103 de produse: lactate, br\u00e2nzeturi, b\u0103uturi vegetale, sucuri naturale, ap\u0103 mineral\u0103 \u015fi b\u0103uturi r\u0103coritoare<\/strong>.<\/p>\n

\nParteneriatul Olympus x FRH este un exemplu de colaborare strategic\u0103 \u00eentre mediul privat \u015fi sportul de performan\u0163\u0103. Prin aceast\u0103 implicare, Olympus sus\u0163ine nu doar excelen\u0163a sportiv\u0103, ci \u015fi un stil de via\u0163\u0103 s\u0103n\u0103tos pentru genera\u0163iile viitoare, consolid\u00e2ndu-\u015fi astfel angajamentul fa\u0163\u0103 de sustenabilitate \u015fi dezvoltarea comunit\u0103\u0163ii.<\/p>\n","protected":false},"excerpt":{"rendered":"

Olympus \u015fi Federa\u0163ia Rom\u00e2n\u0103 de Handbal (FRH) continu\u0103 un parteneriat solid, care \u00eembin\u0103 performan\u0163a \u00een afaceri cu sus\u0163inerea sportului de performan\u0163\u0103. Aceast\u0103 colaborare nu doar c\u0103 sprijin\u0103 handbalul rom\u00e2nesc, dar promoveaz\u0103 \u015fi un stil de via\u0163\u0103 s\u0103n\u0103tos, bazat pe mi\u015fcare \u015fi o alimenta\u0163ie echilibrat\u0103. Prezent\u0103 \u00een Rom\u00e2nia din 1999, compania greceasc\u0103 Hellenic Dairies produce la […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[15362,23444,372,7999,59899],"class_list":["post-234955","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-frf","tag-olympus","tag-performanta","tag-sport","tag-viitor-durabil"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234955"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234955\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}