\nGenera\u0163ia de Suflet, a\u015fa numita noua genera\u0163ie de fotbali\u015fti care compun acum echipa na\u0163ional\u0103, a fost apari\u0163ie surpriz\u0103 pentru Aneta Bogdan, consultant de branding, firma Brandient. <\/p>\n
\n\u201cM-am g\u00e2ndit, ca \u015fi consultant de brand, c\u00e2nd o s\u0103 ni se mai \u00eent\u00e2mple s\u0103 mai apar\u0103 o astfel de stea \u00een fotbal. \u015ei a ap\u0103rut mult, mult mai devreme dec\u00e2t m-am a\u015fteptat \u015fi a fost a\u015fa o surpriz\u0103 pl\u0103cut\u0103. Am con\u015ftientizat cu to\u0163ii apari\u0163ia acestui grup de tineri talenta\u0163i, empatici, pasiona\u0163i, capabili de un alt tip de rela\u0163ionare cu fanii lor, cu competitorii, dec\u00e2t ne-am obi\u015fnuit \u00een fotbal. \u015ei ne-am dat seama atunci c\u0103 aceast\u0103 genera\u0163ie de suflet este de fapt cea care a preluat de pe umerii marilor sportivi ai no\u015ftri acest soft power. Tot spun soft power. Pentru cei care nu \u015fti\u0163i, \u00een dou\u0103 secunde, soft power este capabilitatea unei na\u0163iuni de a face o impresie special\u0103, pozitiv\u0103, frumoas\u0103, atr\u0103g\u0103toare, f\u0103r\u0103 a folosi for\u0163a\u201d, a spus Aneta Bogdan, cu prilejul lans\u0103rii brandului Genera\u0163ia de Suflet, prezentat \u00een avanpremier\u0103 \u00eempreun\u0103 cu cel ai nou film documentar despre echipa na\u0163ional\u0103. <\/p>\n
\nAneta Bogdan, unul din cei mai experimenta\u0163i oameni de branding, cu peste 20 de ani \u00een zona de marketing, \u015fi-a petrecut ultimii 10ani la conducerea companiei Brandient \u015fi lucreaz\u0103 de peste 10 ani cu FRF. Conceptul de \u201cGenera\u0163ie de Suflet\u2019 nu este doar o etichet\u0103 mediatic\u0103 sau un artificiu de marketing. Este un fenomen social autentic, o demonstra\u0163ie c\u0103 succesul nu se m\u0103soar\u0103 doar \u00een performan\u0163e economice sau for\u0163\u0103 militar\u0103, ci \u015fi \u00een capacitatea unui grup de oameni de a genera impact, de a crea o conexiune emo\u0163ional\u0103 \u015fi de a insufla un nou val de \u00eencredere \u00een societate, explicat Aneta Bogdan. <\/p>\n
\n\u201cGenera\u0163ia de suflet, a\u015fa cum a fost definit\u0103, nu trebuie s\u0103 ignorat\u0103 sau s\u0103 o lu\u0103m ca ceva ce ni se cuvine. Nu numai fiindc\u0103 am ajuns \u00een momentul \u00een care am con\u015ftientizat-o, ci pentru c\u0103 p\u00e2n\u0103 la momentul acela s-a investit mult\u0103 pasiune, mult\u0103 dorin\u0163\u0103 \u015fi mult\u0103 viziune. Astfel de apari\u0163ii sunt rare \u00een destinul unui popor. Genera\u0163ia de suflet este mult mai mult dec\u00e2t un desen \u015fi este mult mai mult dec\u00e2t o performan\u0163\u0103 sportiv\u0103. Genera\u0163ia de suflet este o form\u0103 de unitate, de solidaritate \u015fi grupul acesta de oameni tineri ne-au servit o lec\u0163ie absolut admirabil\u0103 despre a crede \u00een noi \u00een\u015fine \u015fi a crede \u00een genera\u0163iile tinere care vor urma.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Genera\u0163ia de Suflet, a\u015fa numita noua genera\u0163ie de fotbali\u015fti care compun acum echipa na\u0163ional\u0103, a fost apari\u0163ie surpriz\u0103 pentru Aneta Bogdan, consultant de branding, firma Brandient. \u201cM-am g\u00e2ndit, ca \u015fi consultant de brand, c\u00e2nd o s\u0103 ni se mai \u00eent\u00e2mple s\u0103 mai apar\u0103 o astfel de stea \u00een fotbal. \u015ei a ap\u0103rut mult, mult mai […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[19570],"class_list":["post-234885","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-hagi"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234885"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234885\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}