{"id":234884,"date":"2025-03-13T08:00:00","date_gmt":"2025-03-13T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=234884"},"modified":"2025-03-13T08:00:00","modified_gmt":"2025-03-13T08:00:00","slug":"povestea-femeii-care-dupa-ce-ramas-vaduva-la-27-de-ani-cu-un-copil-mic-a-depasit-toate-problemele-si-chiar-a-reusit-sa-construiasca-un-imperiu-intr-o-perioada-in-care-acest-lucru-parea-imposibil-pe","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=234884","title":{"rendered":"Povestea femeii care dup\u0103 ce r\u0103mas v\u0103duv\u0103 la 27 de ani, cu un copil mic, a dep\u0103\u015fit toate problemele \u015fi chiar a reu\u015fit s\u0103 construiasc\u0103 un imperiu, \u00eentr-o perioad\u0103 \u00een care acest lucru p\u0103rea imposibil pentru o femeie"},"content":{"rendered":"<p>\n<strong>\u00centr-o epoc\u0103 \u00een care femeile rareori aveau dreptul s\u0103 conduc\u0103 afaceri, Barbe-Nicole Ponsardin, cunoscut\u0103 mai t\u00e2rziu ca Madame Clicquot, a devenit una dintre cele mai influente figuri din industria \u015fampaniei. Ea a transformat o afacere aflat\u0103 \u00een dificultate \u00eentr-un imperiu al elegan\u0163ei \u015fi rafinamentului, iar mo\u015ftenirea sa d\u0103inuie p\u00e2n\u0103 ast\u0103zi, Veuve Clicquot fiind unul dintre cele mai renumite branduri de \u015fampanie din lume \u2013 mai exact, al doilea CA v\u00e2nz\u0103ri.&nbsp;<\/strong><\/p>\n<p>\nN\u0103scut\u0103 pe 16 decembrie 1777 \u00een Reims, Fran\u0163a, Barbe-Nicole Ponsardin provenea dintr-o familie prosper\u0103. Tat\u0103l s\u0103u, Ponce Jean Nicolas Philippe Ponsardin, era un negustor de textile de succes \u015fi un influent politician, ceea ce i-a oferit tinerei Barbe-Nicole acces la o educa\u0163ie solid\u0103 \u015fi la o re\u0163ea de contacte de \u00eenalt\u0103 clas\u0103. Pentru a consolida influen\u0163a economic\u0103 a familiei, p\u0103rin\u0163ii ei au aranjat c\u0103s\u0103toria cu Fran\u00e7ois Clicquot, fiul unui produc\u0103tor de vinuri din Reims. Astfel, \u00een 1798, la v\u00e2rsta de 21 de ani, Barbe-Nicole a devenit parte a Maison Clicquot, o cas\u0103 de vinuri cu ambi\u0163ii mari, dar \u00eenc\u0103 departe de a fi o for\u0163\u0103 dominant\u0103 pe pia\u0163a \u015fampaniei. Fran\u00e7ois Clicquot avea o viziune \u00eendr\u0103znea\u0163\u0103: voia s\u0103 transforme compania sa \u00eentr-un nume recunoscut interna\u0163ional.<\/p>\n<p>\nA \u00eenceput s\u0103 exploreze pie\u0163ele externe \u015fi a crescut produc\u0163ia de \u015fampanie de la 8.000 la 60.000 de sticle pe an \u00eentre 1796 \u015fi 1804, potrivit Smithsonian Magazine. Cu toate acestea, \u00een 1805, la doar 30 de ani, Fran\u00e7ois a murit subit, l\u0103s\u00e2nd-o pe so\u0163ia sa v\u0103duv\u0103 la 27 de ani, cu un copil mic \u015fi un viitor incert. \u00cen Fran\u0163a \u00eenceputului de secol XIX, Codul civil napoleonian restric\u0163iona drepturile femeilor, interzic\u00e2ndu-le s\u0103 administreze afaceri f\u0103r\u0103 consim\u0163\u0103m\u00e2ntul unui tutore masculin. Singura excep\u0163ie? V\u0103duvele. Barbe-Nicole a luat una dintre cele mai \u00eendr\u0103zne\u0163e decizii ale timpului ei: a refuzat s\u0103 se retrag\u0103 \u015fi l-a convins pe socrul s\u0103u s\u0103-i permit\u0103 s\u0103 conduc\u0103 afacerea familiei. \u00cen 1810, \u015fi-a \u00eenregistrat oficial compania sub numele Veuve Clicquot-Ponsardin (\u201eV\u0103duva Clicquot-Ponsardin\u201d).<\/p>\n<p>\nMadame Clicquot nu s-a mul\u0163umit doar s\u0103 administreze afacerea \u2013 ea a transformat fundamental modul \u00een care era produs\u0103 \u015fampania. \u00cen 1810, a creat prima \u015fampanie vintage din lume, selec\u0163ion\u00e2nd doar strugurii dintr-un singur an excep\u0163ional, \u00een loc s\u0103 amestece recolte din mai mul\u0163i ani. Iar dac\u0103 p\u00e2n\u0103 la \u00eenceputul secolului XIX \u015fampania era tulbure, con\u0163in\u00e2nd sedimente de drojdie care afectau claritatea b\u0103uturii, Madame Clicquot a inventat metoda remuage (riddling), care permitea \u00eendep\u0103rtarea acestor impurit\u0103\u0163i prin rotirea \u015fi \u00eenclinarea sticlelor \u00eentr-o pozi\u0163ie controlat\u0103.<\/p>\n<p>\nAceast\u0103 tehnic\u0103, care este \u00eenc\u0103 utilizat\u0103 \u00een produc\u0163ia modern\u0103 de \u015fampanie, a transformat b\u0103utura \u00eentr-un produs limpede, elegant \u015fi apreciat la nivel mondial, potrivit history.com. \u00cen 1818, Madame Clicquot a creat prima \u015fampanie ros\u00e9 blended, amestec\u00e2nd vin ro\u015fu cu vin alb \u2013 o tehnic\u0103 revolu\u0163ionar\u0103 care este utilizat\u0103 de majoritatea produc\u0103torilor de \u015fampanie \u015fi ast\u0103zi. Madame Clicquot nu doar c\u0103 a \u00eembun\u0103t\u0103\u0163it calitatea \u015fampaniei, dar a \u00een\u0163eles \u015fi importan\u0163a brandingului \u015fi a pie\u0163elor interna\u0163ionale. \u00cen 1814, pe m\u0103sur\u0103 ce r\u0103zboaiele napoleoniene se apropiau de sf\u00e2r\u015fit, ea a reu\u015fit s\u0103 trimit\u0103 un transport clandestin de 10.550 de sticle de \u015fampanie \u00een Rusia, unde consumatorii erau mari amatori ai vinurilor efervescente. Odat\u0103 ce blocadele comerciale s-au ridicat, \u015fampania sa a devenit un simbol al luxului la curtea \u0163arului Alexandru I, consolid\u00e2nd pozi\u0163ia Veuve Clicquot pe pia\u0163a global\u0103, scrie Smithsonian Magazine.&nbsp;&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Madame Clicquot a condus afacerea timp de 61 de ani, p\u00e2n\u0103 la moartea sa, \u00een 1866, la v\u00e2rsta de 89 de ani.<\/strong><\/p>\n<p>\n<strong><span style=\"color:#3399ff;\">Madame Cliquot nu s-a mul\u0163umit s\u0103 salveze un business, ci a revolu\u0163ionat o \u00eentreag\u0103 industrie. Ea a creat:<\/span><\/strong><\/p>\n<p>\n<strong><span style=\"color:#3399ff;\">1.\u008c Prima \u015fampanie vintage din lume (1810)<\/span><\/strong><\/p>\n<p>\n<strong><span style=\"color:#3399ff;\">\u008d2. Procesul de remuage (1816) \u2013 clarificarea revolu\u0163ionar\u0103 a \u015fampaniei<\/span><\/strong><\/p>\n<p>\n<strong><span style=\"color:#3399ff;\">\u008e3 Prima \u015fampanie ros\u00e9 blended (1818)<\/span><\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<em><strong>Traducere \u015fi adaptare: Ioana Matei<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00centr-o epoc\u0103 \u00een care femeile rareori aveau dreptul s\u0103 conduc\u0103 afaceri, Barbe-Nicole Ponsardin, cunoscut\u0103 mai t\u00e2rziu ca Madame Clicquot, a devenit una dintre cele mai influente figuri din industria \u015fampaniei. Ea a transformat o afacere aflat\u0103 \u00een dificultate \u00eentr-un imperiu al elegan\u0163ei \u015fi rafinamentului, iar mo\u015ftenirea sa d\u0103inuie p\u00e2n\u0103 ast\u0103zi, Veuve Clicquot fiind unul dintre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,7211,512],"tags":[31819,59840,5087],"class_list":["post-234884","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-comert","category-revista-bm","tag-capitalistul-saptamanii","tag-madame-clicquot","tag-sampanie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234884"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234884\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}