{"id":234830,"date":"2025-03-11T20:15:49","date_gmt":"2025-03-11T20:15:49","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=234830"},"modified":"2026-04-11T06:19:10","modified_gmt":"2026-04-11T06:19:10","slug":"raport-brat-piata-de-publicate-a-ajuns-la-un-volum-rate-card-de-7786-de-milioane-de-euro-in-2024-in-crestere-cu-4-fata-de-2023","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=234830","title":{"rendered":"Raport BRAT: Pia\u0163a de publicate a ajuns la un volum rate-card de 778,6 de milioane de euro \u00een 2024, \u00een cre\u015ftere cu 4% fa\u0163\u0103 de 2023"},"content":{"rendered":"<p>\nBiroul Rom\u00e2n de Audit Transmedia (BRAT) furnizeaz\u0103 industriei media \u015fi publicitare raportul de analiz\u0103 a pie\u0163ei de publicitate \u00een 2024, raport elaborat pe baza datelor ob\u0163inute \u00een cadrul studiului Monitorizarea Investi\u0163iilor \u00een Publicitate pentru mediul online (local, f\u0103r\u0103 platformele globale), radio, outdoor, influencer marketing \u015fi presa scris\u0103.<\/p>\n<p>\nConform raportului, investi\u0163iile \u00een publicitate pentru patru dintre mediile analizate (online, OOH, radio \u015fi pres\u0103 scris\u0103) au crescut cu aproximativ 4% comparativ cu 2023, ating\u00e2nd un volum estimat la rate-card de 778,6 milioane de euro.<\/p>\n<p>\nInvesti\u0163iile \u00een publicitatea OOH digital\u0103 \u015fi \u00een radio au \u00eenregistrat cele mai mari cre\u015fteri, cu un avans de 26%, respectiv 9%, fata de anul 2023.<\/p>\n<p>\n\u00cen schimb, publicitatea online de tip display derulat\u0103 de companiile locale a sc\u0103zut cu 17% fa\u0163\u0103 de 2023, iar investi\u0163iile \u00een presa scris\u0103 au continuat tendin\u0163a descendent\u0103, \u00eenregistr\u00e2nd o sc\u0103dere de 15% fa\u0163\u0103 de anul precedent.<\/p>\n<p>\nRetailul r\u0103m\u00e2ne cel mai mare investitor \u00een publicitate pentru mediile monitorizate de BRAT, de\u0163in\u00e2nd aproximativ 26% din totalul investi\u0163iilor \u015fi \u00eenregistr\u00e2nd o cre\u015ftere de 23% fa\u0163\u0103 de 2023.<\/p>\n<p>\nCele mai mari cre\u015fteri ale investi\u0163iilor au fost realizate de clien\u0163ii din sectorul financiar (+35%), retail (+23%) \u015fi domeniul non-profit, social \u015fi politic (+22%), acesta din urm\u0103 fiind influen\u0163at de campaniile electorale din anul 2024.<\/p>\n<p>\nAcest volum nu reflect\u0103 sumele nete efectiv investite de companii \u015fi agen\u0163iile de media sau comunicare \u015fi \u00eencasate efectiv de furnizorii media, ci reprezint\u0103 un calcul bazat pe tarifele de list\u0103 (ratecard) comunicate anual de furnizorii produselor media monitorizate.<\/p>\n<p>\nVede\u0163i <a href=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/22734067\/1\/2024-investitii-publicitate.pdf\">aici<\/a> raportul integral.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Biroul Rom\u00e2n de Audit Transmedia (BRAT) furnizeaz\u0103 industriei media \u015fi publicitare raportul de analiz\u0103 a pie\u0163ei de publicitate \u00een 2024, raport elaborat pe baza datelor ob\u0163inute \u00een cadrul studiului Monitorizarea Investi\u0163iilor \u00een Publicitate pentru mediul online (local, f\u0103r\u0103 platformele globale), radio, outdoor, influencer marketing \u015fi presa scris\u0103. Conform raportului, investi\u0163iile \u00een publicitate pentru patru dintre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[33109,59868,6763,7176,59869,9807],"class_list":["post-234830","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-brat","tag-cresteer","tag-publicitate","tag-raport","tag-rate-card","tag-volum"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234830"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234830\/revisions"}],"predecessor-version":[{"id":234856,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234830\/revisions\/234856"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}