{"id":234820,"date":"2025-03-11T13:19:00","date_gmt":"2025-03-11T13:19:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=234820"},"modified":"2026-04-11T06:18:50","modified_gmt":"2026-04-11T06:18:50","slug":"drumul-unei-tinere-romance-de-la-angajat-la-propria-ei-afacere-cu-care-face-15-milioane-de-euro-si-s-a-extins-deja-in-trei-tari","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=234820","title":{"rendered":"Drumul unei tinere rom\u00e2nce de la angajat la propria ei afacere, cu care face 1,5 milioane de euro \u015fi s-a extins deja \u00een trei \u0163\u0103ri"},"content":{"rendered":"<p>\n<em><strong>Pentru Irina Zamfir, libertatea a fost esen\u0163ial\u0103 \u00een decizia de a-\u015fi \u00eencepe propria afacere. La un deceniu de la \u00eenfiin\u0163area HTD Shop, un juc\u0103tor axat pe pia\u0163a de retail \u015fi distribu\u0163ie, consider\u0103 c\u0103 succesul \u00eenseamn\u0103 nu doar rezultate financiare, ci \u015fi capacitatea de a-\u015fi urma propria viziune \u00eentr-un mediu competitiv. Ce alte lec\u0163ii a dob\u00e2ndit de-a lungul timpului?<\/strong><\/em><\/p>\n<p>\nDintotdeauna mi-am dorit s\u0103 creez, s\u0103 construiesc \u015fi, sincer, mi-a fost foarte greu s\u0103 respect regulile angajatorilor,\u201d spune Irina Zamfir, explic\u00e2nd cum a realizat c\u0103 drumul antreprenoriatului i se potrive\u015fte mai bine dec\u00e2t cel al unui angajat. Ea a fondat, \u00een urm\u0103 cu aproape zece ani, Horeca Trading Distribution (actual HTD Shop), un juc\u0103tor cu o prezen\u0163\u0103 de aproape 10 ani pe pia\u0163a local\u0103. HTD s-a extins \u00een ultimii ani \u015fi pe pie\u0163ele din Bulgaria \u015fi Ungaria, \u00een 2025 vizeaz\u0103 extinderea c\u0103tre Grecia \u015fi Polonia \u015fi \u0163inte\u015fte o cifr\u0103 de afaceri de 1,5 milioane de euro, cu 60% mai mult dec\u00e2t \u00een 2024.<\/p>\n<p>\nAntreprenoarea poveste\u015fte c\u0103 momentul decisiv \u00een direc\u0163ia \u00eenfiin\u0163\u0103rii unei afaceri a fost pentru ea atunci c\u00e2nd a \u00een\u0163eles c\u0103 v\u00e2nz\u0103rile, o pasiune personal\u0103, reprezint\u0103 doar o pies\u0103 dintr-un puzzle mai amplu. \u201eM-a fascinat ideea de a \u00een\u0163elege \u00eentreg mecanismul din spatele unei afaceri \u015fi de a-l dezvolta \u00een direc\u0163ia dorit\u0103.\u201d La \u00eenceput, a pornit pe acest drum pentru a-\u015fi asigura o stabilitate financiar\u0103 mai mare. Totu\u015fi, pe m\u0103sur\u0103 ce afacerea lua contur, \u015fi-a dat seama c\u0103 motiva\u0163ia ei mergea dincolo de bani. \u201eNu e vorba doar despre aspectul financiar, ci \u015fi despre libertatea de a decide, de a construi \u015fi de a inova.\u201d Aceast\u0103 libertate a fost important\u0103 \u00een decizia de a \u00eenfiin\u0163a Horeca Trading Distribution, chiar dac\u0103 industria \u00een care a intrat s-a dovedit a fi una extrem de competitiv\u0103. \u201eSincer, nu am \u015ftiut \u00een ce m\u0103 bag,\u201d m\u0103rturise\u015fte ea.<\/p>\n<p>\n<a href=\"https:\/\/www.businessmagazin.ro\/actualitate\/afaceri\/de-la-angajat-la-lider-cum-a-construit-irina-zamfir-un-business-de-1-22722841\">CITITI AICI MATERIALUL INTEGRAL&nbsp;<\/a><\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru Irina Zamfir, libertatea a fost esen\u0163ial\u0103 \u00een decizia de a-\u015fi \u00eencepe propria afacere. La un deceniu de la \u00eenfiin\u0163area HTD Shop, un juc\u0103tor axat pe pia\u0163a de retail \u015fi distribu\u0163ie, consider\u0103 c\u0103 succesul \u00eenseamn\u0103 nu doar rezultate financiare, ci \u015fi capacitatea de a-\u015fi urma propria viziune \u00eentr-un mediu competitiv. Ce alte lec\u0163ii a dob\u00e2ndit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,512],"tags":[401,59849,149,59848,13306,222],"class_list":["post-234820","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-revista-bm","tag-antreprenoriat","tag-htd-shop","tag-investitii","tag-irina-zamfir","tag-libertate","tag-strategie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234820"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234820\/revisions"}],"predecessor-version":[{"id":234841,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234820\/revisions\/234841"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}