\nAnali\u015ftii companiei de cercetare de pia\u0163\u0103 Euromonitor au identificat \u00een total cinci tendin\u0163e care \u00ee\u015fi vor pune amprenta asupra comportamentului de consum \u00een acest an, marcat pe de-o parte de tensiuni geopolitice \u015fi de probleme economice, iar pe de alta de revolu\u0163ia tehnologic\u0103. An de an, speciali\u015ftii de la Euromonitor analizeaz\u0103 pia\u0163a \u015fi extrag acele tendin\u0163e care vor influen\u0163a consumul \u00een func\u0163ie de context.<\/p>\n
\n <\/p>\n
\n\u00cen 2025, AI-ul, accentul pe s\u0103n\u0103tate \u015fi pruden\u0163a vor ghida alegerile oamenilor la cump\u0103r\u0103turi<\/strong><\/span><\/p>\n \n1<\/strong><\/span>. Healthspan Plans<\/strong>: Oamenii \u00ee\u015fi doresc mai mult dec\u00e2t oric\u00e2nd s\u0103 tr\u0103iasc\u0103 mai mult, dar nu oricum, ei vor s\u0103 tr\u0103iasc\u0103 bine, s\u0103 fie s\u0103n\u0103to\u015fi. Longevitatea a devenit cuv\u00e2ntul-cheie al acestor zile, iar 52% dintre consumatori cred c\u0103 vor fi mai s\u0103n\u0103to\u015fi \u00een urm\u0103torii cinci ani dec\u00e2t sunt acum.<\/p>\n \n2<\/span>. Wiser Wallets<\/strong>: Pruden\u0163a va fi cuv\u00e2ntul de ordine al acestui an, consumatorii av\u00e2nd \u00een plan s\u0103 economiseasc\u0103 mai mult dec\u00e2t p\u00e2n\u0103 acum. Astfel, vor lua decizii con\u015ftiente c\u00e2nd vine vorba de shopping, procesul devenind mult mai ra\u0163ional dec\u00e2t anterior. Aceast\u0103 tendin\u0163\u0103 nu reprezint\u0103 \u00eens\u0103 o noutate, ea fiind de fapt o continuare a ceea ce s-a \u00eent\u00e2mplat \u015fi anul trecut. Doar 18% dintre responden\u0163i spun c\u0103 \u00een 2024 au f\u0103cut adesea cump\u0103r\u0103turi de impuls.<\/p>\n \n 3<\/span>. Eco Logical: <\/strong>Produsele sustenabile nu sunt o op\u0163iune ghidat\u0103 doar de crezuri, ci \u015fi-au dovedit \u015fi benefiicile pentru cei care le cump\u0103r\u0103 \u015fi le consum\u0103. \u00cencep\u00e2nd cu trimestrul al doilea din 2024, \u00een online, num\u0103rul de SKU-uri care men\u0163ioneaz\u0103 aspecte legate de sustenabilitate (SKU-uri din 11 categorii ale pie\u0163ei de FMCG \u015fi din 25 de \u0163\u0103ri) a ajuns la 5 milioane.<\/p>\n \n 4<\/span>. Filtered Focus<\/strong>: Consumatorii se simt inunda\u0163i de notific\u0103ri \u015fi se simt cople\u015fi\u0163i de num\u0103rul de op\u0163iuni care li se a\u015ftern \u00een fa\u0163\u0103. Ei vor s\u0103 petreac\u0103 mai pu\u0163in timp aleg\u00e2nd ceea ce \u00ee\u015fi doresc. Astfel, 42% dintre consumatori au cump\u0103rat direct din cadrul unor evenimente de tip livestream pentru c\u0103 li s-a p\u0103rut mai u\u015for s\u0103 \u00een\u0163eleag\u0103 ce ofer\u0103 acele produse \u015fi servicii \u015fi, totodat\u0103, li s-a p\u0103rut mai u\u015for s\u0103 aleag\u0103.<\/p>\n \n5<\/span>. AI Ambivalent<\/strong>: Cu c\u00e2t AI-ul a c\u0103p\u0103tat mai mul\u0163i adep\u0163i, cu at\u00e2t consumatorii \u015fi autorit\u0103\u0163ile din domeniul reglement\u0103rii s-au ar\u0103tat mai \u00eengrijora\u0163i privind erorile pe care le-au descoperit. Totu\u015fi, oamenii nu \u00eentorc spatele tehnologiei. Ei analizeaz\u0103 argumentele pro \u015fi cele contra \u015fi fac alegeri \u00een cuno\u015ftin\u0163\u0103 de cauz\u0103. Circa 43% dintre consumatori consider\u0103 informa\u0163ii oferite de AI ca fiind de \u00eencredere.<\/p>\n","protected":false},"excerpt":{"rendered":" Anali\u015ftii companiei de cercetare de pia\u0163\u0103 Euromonitor au identificat \u00een total cinci tendin\u0163e care \u00ee\u015fi vor pune amprenta asupra comportamentului de consum \u00een acest an, marcat pe de-o parte de tensiuni geopolitice \u015fi de probleme economice, iar pe de alta de revolu\u0163ia tehnologic\u0103. An de an, speciali\u015ftii de la Euromonitor analizeaz\u0103 pia\u0163a \u015fi extrag acele tendin\u0163e care vor influen\u0163a consumul \u00een func\u0163ie de context.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7734,59832,10129,59831,7183],"class_list":["post-234720","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-analisti","tag-comportamentului-de-consum","tag-cumparaturi","tag-euromonitor","tag-tendinte"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234720"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234720\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}