{"id":234662,"date":"2025-03-04T09:44:54","date_gmt":"2025-03-04T09:44:54","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=234662"},"modified":"2025-03-04T09:44:54","modified_gmt":"2025-03-04T09:44:54","slug":"businessul-merge-inainte-cu-motoarele-turate-la-maxim-gilles-ballot-ceo-al-carrefour-romania-anul-trecut-a-fost-anul-investitiilor-record-pentru-noi-vom-continua-si-in-2025-romania-ramane-una-din","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=234662","title":{"rendered":"Businessul merge \u00eenainte cu motoarele turate la maxim. Gilles Ballot, CEO al Carrefour Rom\u00e2nia: Anul trecut a fost anul investi\u0163iilor record pentru noi. Vom continua \u015fi \u00een 2025, Rom\u00e2nia r\u0103m\u00e2ne una dintre pie\u0163ele importante \u00een grup"},"content":{"rendered":"<p>\n<strong><em><span style=\"color:#b22222;\">\u2666<\/span> Circa 50% din popula\u0163ia Rom\u00e2niei locuie\u015fte la mai pu\u0163in 15 minute de un magazin Carrefour <span style=\"color:#b22222;\">\u2666<\/span> Francezii au pe plan local peste 450 de magazine sub multiple formate.<\/em><\/strong><\/p>\n<p>\nEconomia Rom\u00e2niei este clar influen\u0163at\u0103 de contextul politic \u015fi de schimb\u0103rile legislative \u015fi fiscale care au loc at\u00e2t la nivel local, c\u00e2t \u015fi interna\u0163ional, \u00eens\u0103 pe plan autohton exist\u0103 \u00een continuare multiple oportunit\u0103\u0163i, crede Gilles Ballot, CEO al opera\u0163iunilor locale ale grupului francez Carrefour.<\/p>\n<p>\n\u201e\u00cen grupul Carrefour, Rom\u00e2nia r\u0103m\u00e2ne una dintre pie\u0163ele importante. Cu siguran\u0163\u0103 extinderea spa\u0163iului Schengen (ca un exemplu) va avea efecte benefice pentru \u0163ar\u0103. Cred c\u0103 vom asista \u015fi la o mi\u015fcare \u00een economia rom\u00e2neasc\u0103, cu un accent tot mai crescut pe produc\u0163ia local\u0103 \u015fi pe sus\u0163inerea micilor antreprenori. Acest lucru se observ\u0103 \u015fi din comportamentul consumatorilor.\u201c<\/p>\n<p>\nExecutivul adaug\u0103 c\u0103 93% dintre produsele Carrefour din Rom\u00e2nia provin de la furnizori locali. \u00cen acest context, grupul francez continu\u0103 investi\u0163iile pe plan autohton. Gilles Ballot afirm\u0103 c\u0103 2024 a fost un an cu investi\u0163ii record pentru companie, majoritatea banilor fiind aloca\u0163i integr\u0103rii magazinelor Cora, dar \u015fi \u00eembun\u0103t\u0103\u0163irii experien\u0163ei de client. \u201eAnul 2024 a fost unul marcat de expansiune \u015fi de consolidarea pozi\u0163iei pe pia\u0163a de retail.\u201c Executivul nu ofer\u0103 cifre, dar spune c\u0103 grupul va continua investi\u0163iile \u015fi \u00een 2025. \u00cens\u0103, acest an va fi \u015fi unul de consolidare. \u201eAnul acesta este unul al consolid\u0103rii, \u00een care focusul de expansiune va merge c\u0103tre formatele mici. Investi\u0163iile \u00een digitalizare vor continua, iar strategia comercial\u0103 va fi prioritar\u0103.\u201c<\/p>\n<p>\nCarrefour are pe plan local peste 450 de magazine sub multiple formate, activ\u00e2nd totodat\u0103 \u015fi \u00een online. \u00cen total, v\u00e2nz\u0103rile grupului \u00een Rom\u00e2nia sar de 3,5 mld. euro, confom celor mai recente date.<\/p>\n<p>\n\u201eCirca 50% din popula\u0163ia Rom\u00e2niei lo\u00adcu\u00adie\u015fte la mai pu\u0163in 15 minute de un ma\u00adgazin Carrefour\u201c, afirm\u0103 executivul. El mai precizeaz\u0103 c\u0103 instabilitatea economic\u0103 intern\u0163ional\u0103, dar \u015fi schimb\u0103rile legislative \u015fi noile reglement\u0103ri adoptate la nivel local ar putea avea un impact direct asupra consumului \u015fi a puterii de cump\u0103rare. Totu\u015fi, r\u0103m\u00e2ne optimist.<\/p>\n<p>\n\u201eVom urm\u0103ri atent toate aceste tendin\u0163e \u015fi ne vom adapta strategia de pre\u0163 \u00een consecin\u0163\u0103. Totu\u015fi, credem c\u0103 scenariul cel mai probabil r\u0103m\u00e2ne o cre\u015ftere de volum pe pia\u0163a rom\u00e2neasc\u0103.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Economia Rom\u00e2niei este clar influen\u0163at\u0103 de contextul politic \u015fi de schimb\u0103rile legislative \u015fi fiscale care au loc at\u00e2t la nivel local, c\u00e2t \u015fi interna\u0163ional, \u00eens\u0103 pe plan autohton exist\u0103 \u00een continuare multiple oportunit\u0103\u0163i, crede Gilles Ballot, CEO al opera\u0163iunilor locale ale grupului francez Carrefour.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[235,27156,240,59493,7472,149,7404],"class_list":["post-234662","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-business","tag-carrefour-romania","tag-comert","tag-gilles-ballot","tag-hipermarket","tag-investitii","tag-supermarket"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234662"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234662\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}