{"id":234617,"date":"2025-03-02T12:00:00","date_gmt":"2025-03-02T12:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=234617"},"modified":"2025-03-02T12:00:00","modified_gmt":"2025-03-02T12:00:00","slug":"inovatie-2024-transavia-programul-autentic-romanesc","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=234617","title":{"rendered":"Inova\u0163ie 2024. Transavia: Programul Autentic Rom\u00e2nesc"},"content":{"rendered":"<p>\n<strong>Programul promoveaz\u0103 colaborarea \u015fi autenticitatea produselor autohtone \u015fi propune consumatorilor o abordare inovativ\u0103, plin\u0103 de inspira\u0163ie surprinz\u0103toare. Autentic Rom\u00e2nesc creeaz\u0103 un spa\u0163iu colaborativ, unde partenerii \u00ee\u015fi pot pune \u00een valoare expertizele f\u0103r\u0103 s\u0103 concureze.<\/strong><\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<strong>Descrierea inova\u0163iei:<\/strong><\/p>\n<p>\nPartenerii din programul Autentic Rom\u00e2nesc \u00ee\u015fi propun s\u0103 surprind\u0103 consumatorii cu idei inovatoare \u015fi s\u0103 ofere comunit\u0103\u0163ilor acestor branduri oportunit\u0103\u0163i inedite de promovare a produselor \u015fi serviciilor. Sunt create contexte originale, re\u0163ete \u015fi experien\u0163e gastronomice unice, folosind expertiza unor reputa\u0163i chefi cu experien\u0163\u0103 interna\u0163ional\u0103. \u201eResponsabil\u201d pentru re\u0163ete bazate pe produse autentice rom\u00e2ne\u015fti, care reinventeaz\u0103 tradi\u0163ia, este chef Marcian Vodnar, cu experien\u0163\u0103 interna\u0163ional\u0103 \u00een restaurante cu stele Michelin \u015fi care este aliniat la tendin\u0163ele interna\u0163ionale, pe care le preia \u015fi le adapteaz\u0103. \u00cen cadrul programului sunt organizate activ\u0103ri, concursuri \u015fi evenimente special concepute pentru a pune \u00een valoare combina\u0163ii autentic rom\u00e2ne\u015fti deosebite. Programul acord\u0103 o aten\u0163ie sporit\u0103 componentei educa\u0163ionale prin care \u00ee\u015fi propune s\u0103 implice comunit\u0103\u0163i de parenting, jurnali\u015fti \u015fi creatori de con\u0163inut interesa\u0163i de documentarea proceselor integrate de produc\u0163ie, specifice majorit\u0103\u0163ii partenerilor acestui program. Scopul este de a aduce aceste procese \u00een aten\u0163ia publicului \u00eentr-un mod transparent, asumat \u015fi onest.<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5539\/22702539\/45\/transavia.jpg?height=172&#038;width=150\" style=\"width: 150px; height: 172px; margin: 10px; float: right;\" \/><strong>Elementul de noutate:<\/strong><\/p>\n<p>\nProgramul Autentic Rom\u00e2nesc, ini\u0163iat de liderul pie\u0163ei de carne de pui din Rom\u00e2nia, Transavia, promoveaz\u0103 colaborarea \u015fi autenticitatea produselor autohtone \u015fi propune consumatorilor o abordare inovativ\u0103, plin\u0103 de inspira\u0163ie surprinz\u0103toare. Programul creeaz\u0103 un spa\u0163iu colaborativ, unde partenerii \u00ee\u015fi pot pune \u00een valoare expertizele f\u0103r\u0103 sa concureze, ci ad\u0103ug\u00e2nd valoare pentru clien\u0163ii lor. Anul acesta, Fragedo de la Transavia a atras \u00een program at\u00e2t companii mari, precum produc\u0103torul de lactate Artesana, cel de vinuri Cramele Reca\u015f, cel de paste Monte Banato (Pangram), cel de ingrediente pentru industria alimentar\u0103 Solina \u015fi retailerul de mobilier Mobexpert \u015fi cel mai mare resort de golf din Rom\u00e2nia, Theodora Golf Club. Acestor lideri \u00een segmentele \u00een care activeaz\u0103, li s-au al\u0103turat \u015fi dou\u0103 afaceri mai mici: produc\u0103torul de conserve din fructe \u015fi legume Grandma\u2019s Delights, \u015fi ferma de alune \u015fi zmeur\u0103 ecologic\u0103 Safala. Fragedo recruteaz\u0103 parteneri cu portofolii valoroase; sunt abordate companii rom\u00e2ne\u015fti care ies din standardele proprii ale marketingului uzual pentru accesarea unor comunit\u0103\u0163i noi, care au curaj \u015fi imagina\u0163ie s\u0103 \u00eencerce noi modalit\u0103\u0163i de prezentare a sortimenta\u0163iei lor, astfel \u00eenc\u00e2t \u00eempreun\u0103 s\u0103 poten\u0163eze expunerea c\u0103tre comunit\u0103\u0163i extinse \u015fi s\u0103 creeze asocieri moderne \u015fi inedite.<\/p>\n<p>\n<strong>Efectele inova\u0163iei:<\/strong><\/p>\n<p>\nPe m\u0103sur\u0103 ce industria alimentar\u0103, ca de altfel \u015fi alte sectoare, evolueaz\u0103 sub presiunea importurilor \u015fi a costurilor \u00een cre\u015ftere, devine tot mai important\u0103 promovarea produselor realizate local, de la materii prime la procesare, promovare \u015fi prezentare. Cre\u015fterea pre\u0163urilor face ca mul\u0163i consumatori s\u0103 prioritizeze bugetul \u00een detrimentul autenticit\u0103\u0163ii produselor. Prin programul Autentic Rom\u00e2nesc, vocea m\u0103rcilor rom\u00e2ne\u015fti este consolidat\u0103, mai puternic\u0103 \u015fi mai vizibil\u0103, reunind produc\u0103tori locali care \u00eemp\u0103rt\u0103\u015fesc valorile calit\u0103\u0163ii \u015fi tradi\u0163iei. Ini\u0163iativa creeaz\u0103 o platform\u0103 comun\u0103 prin care produsele autohtone ajung mai aproape de consumatori, promov\u00e2nd siguran\u0163a \u015fi calitatea \u00eenalt\u0103 a produselor, gusturi autentice \u015fi pove\u015fti despre pasiunea \u015fi grija din spatele fiec\u0103rui produs. Astfel, programul cre\u015fterea favorabilitatea la achizi\u0163ie a produselor rom\u00e2ne\u015fti, sprijin\u0103 economia local\u0103 \u015fi \u00eencurajeaz\u0103 consumul responsabil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programul promoveaz\u0103 colaborarea \u015fi autenticitatea produselor autohtone \u015fi propune consumatorilor o abordare inovativ\u0103, plin\u0103 de inspira\u0163ie surprinz\u0103toare. Autentic Rom\u00e2nesc creeaz\u0103 un spa\u0163iu colaborativ, unde partenerii \u00ee\u015fi pot pune \u00een valoare expertizele f\u0103r\u0103 s\u0103 concureze. &nbsp; Descrierea inova\u0163iei: Partenerii din programul Autentic Rom\u00e2nesc \u00ee\u015fi propun s\u0103 surprind\u0103 consumatorii cu idei inovatoare \u015fi s\u0103 ofere comunit\u0103\u0163ilor acestor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,9421,571],"tags":[59746,59027,11532],"class_list":["post-234617","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-agricultura","category-business-hi-tech","tag-cele-mai-inovatoare-companii-din-romania-2024","tag-programul-autentic-romanesc","tag-transavia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=234617"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/234617\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=234617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=234617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=234617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}